{"id":1133,"date":"2018-07-11T08:17:39","date_gmt":"2018-07-11T16:17:39","guid":{"rendered":"https:\/\/adespresso.com\/?p=1133"},"modified":"2018-07-14T13:18:49","modified_gmt":"2018-07-14T21:18:49","slug":"everything-need-know-facebook-ads-bidding","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/","title":{"rendered":"Facebook Ads Bidding in 2018: Everything You Need to Know (&#8230;Supported by Data)"},"content":{"rendered":"<p><strong>Facebook ads bidding has a huge effect on your ad results.<\/strong><\/p>\n<p>If you want to beat your competitors in the Facebook ads race, it\u2019s not just the shiny ad design and powerful copywriting that you need to master.<\/p>\n<p>You also need to know how to target the right Facebook audience and optimize your ad bidding.<\/p>\n<p><a href=\"\/?p=1133\"><img decoding=\"async\" class=\"aligncenter wp-image-58453 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.jpg 1200w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018-300x157.jpg 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018-1024x536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>This article includes <strong>all the information you need to know about Facebook ads bidding in 2018.<\/strong><\/p>\n<p>We\u2019ve just updated it with the latest news and insights to give you the timely overview you need for best ever campaign results, so keep on reading.<\/p>\n<p><!--more--><\/p>\n<p>What&#8217;s the point of a great ad or a carefully selected audience if you&#8217;re\u00a0screwing everything up with the wrong bidding strategy?\u00a0You may end up either paying too much for your campaign, keeping it from profitability, or reaching a small portion of your potential reach and limiting yourself.<\/p>\n<p><strong>If you fail to place the right ad bids, two things might happen:<\/strong><\/p>\n<ul class=\"list-custom\">\n<li>You\u2019ll pay too much for your ad results.<\/li>\n<li>Your ads will never get delivered due to low ad bids.<\/li>\n<\/ul>\n<p>So how can you choose the right Facebook bidding strategy?<\/p>\n<p>In this article, you&#8217;ll find all the information you need. But first&#8230;\u00a0<strong>we\u2019ve noticed a couple of changes in the Facebook ads bidding in these past few months.<\/strong><\/p>\n<h4>It\u2019s up to you: read the entire article or <span class=\"marker\"><a href=\"#2018update\" class=\"goto\">click here to go straight to our 2018 update.<\/a><\/span><\/h4>\n<p>Interested in the whole picture? Good choice! Let\u2019s get back to the drawing board and study Facebook Ads Bidding then!<\/p>\n<h2>Facebook Ads bidding&#8230; \ud83e\udd14 Is this an auction?<\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-1193 size-medium\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_bidding_2-300x152.png\" alt=\"Bidding Hammer\" width=\"300\" height=\"152\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_bidding_2-300x152.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_bidding_2.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Yes! That&#8217;s the first thing you need to understand to master bidding management of Facebook Ads.\u00a0<strong>When you&#8217;re creating a new campaign, you&#8217;re joining a huge, worldwide auction<\/strong>.<\/p>\n<p>You&#8217;ll be competing with hundreds of thousands of advertisers to buy what Facebook is selling: Real estate on the News Feed, Messenger, Audience Network, and mobile apps to display your ads to the users.<\/p>\n<p>While Facebook will try to satisfy every advertiser, \u00a0the space for advertisement is limited even with <a href=\"http:\/\/www.adweek.com\/digital\/facebook-made-701-billion-last-quarter-and-now-has-179-billion-monthly-users-174412\/\" target=\"_blank\" rel=\"noopener\">1.79 Billion<\/a> monthly users. Sometimes, Facebook won&#8217;t be able to fulfill all the requests. When this happens,\u00a0<strong>the highest bidders will get the most placements.\u00a0<\/strong><\/p>\n<p><strong>However, there are three factors that contribute to your ad delivery:<\/strong> your bid, relevance score, and \u201cestimated action rates\u201d (We\u2019ll talk about these later in this article). So the highest bid doesn\u2019t <em>always<\/em> win, but it is a contributing factor.<\/p>\n<p>The amount you bid for a click &#8211;1,000 impressions or a conversion &#8212; is not what you&#8217;re actually going to pay. It&#8217;s just the maximum amount you&#8217;re willing to pay to win the bid. Facebook \u00a0will always make you pay only the lowest amount possible to win the bid and have your ad displayed. That means that if your competition bids $.45 and you bid $.50, you&#8217;ll only have to pay $.46 because it&#8217;s a penny higher than your competition.<\/p>\n<p><strong>Let&#8217;s map out an example,<\/strong> assuming that Facebook only has 3 available spots to display ads and there are 4 advertisers bidding. The real system is much more complicated than this; this is an hyper-simplification:<br \/>\n<em>Advertiser A<\/em>\u00a0bid $0,3<br \/>\n<em>Advertiser B<\/em> bid $0,5<br \/>\n<em>Advertiser C<\/em> bid $0,5<br \/>\n<em>Advertiser D<\/em> bid $10<\/p>\n<p>In this example, advertiser A will likely be left out and will receive low to zero impressions. Advertisers B and C will get a good amount of impressions at a price somewhere between $0,31 and $0,5. Advertiser D will probably get more impressions at a price just slightly above those of B &amp; C. Around $0,35 and $0,6. No way is he going to pay $10!<\/p>\n<p><strong>There are two important takeaways here:<\/strong><\/p>\n<ul class=\"list-custom\">\n<li>If you try to bid too low, your campaign may not get the exposure it deserves, and you won&#8217;t reach your goals. Remember, you always get what you pay for.<\/li>\n<li>Don&#8217;t worry about bidding a high amount. You&#8217;ll still end up paying the lowest amount possible in the auction to get your ads delivered.<\/li>\n<\/ul>\n<h2>Factors That Affect if You \u201cWin\u201d The Bid<\/h2>\n<p>So how do you make sure that you \u201cwin\u201d your bid, as Facebook puts it? There are a few factors to keep in mind, all of which influence whether or not your ad will be shown to the people you most want to see it.<\/p>\n<p>These include:<\/p>\n<ul class=\"list-custom points-list\">\n<li><strong>Your bid.<\/strong>\u00a0Facebook bidding is an auction, so it only makes sense that the more you\u2019re willing to pay, the more likely you are to win. If you\u2019re going with automatic bidding, there\u2019s a good chance you\u2019ll be just fine. Your bid will be high enough to win in the bidding system.<br \/>\nAccording to Facebook, you\u2019re <a href=\"https:\/\/www.facebook.com\/business\/help\/527780867299597\">\u201coften charged less than your bid.\u201d<\/a>\u00a0Remember not to bid too much as\u00a0the results wouldn\u2019t be worth what it actually cost you. If you were to pay too much, you might have negative campaign ROI, losing money and keeping your ads from being profitable. Facebook Ads is a great system, but it&#8217;s never worth it if it&#8217;s hurting your bottom line instead of helping it.<\/li>\n<li><strong>Metrics related to the\u00a0relevance score. <\/strong>\u00a0Your Facebook Ad&#8217;s relevance score is calculated by weighing positive interaction with your ad (such as likes, comments, shares, and clicks) against negative interactions (like users hiding the ads or leaving negative comments). While the relevance score itself doesn&#8217;t dictate ad placements or bid costs, the factors that make up the relevance score\u00a0<em>can<\/em>. Posts with higher engagement will get better placements, and this will be reflected simultaneously in a relevance score. And, as a result, you&#8217;ll see a decreased cost in CPC. So, while relevance scores themselves won&#8217;t dictate ad cost, they&#8217;re an indicative sign of health for your campaigns, and can be used to gauge how much you&#8217;ll bid.\u00a0\u00a0Careful targeting and relevant ads will help with this, and it&#8217;s often a good idea to quickly pause and adjust campaigns with low relevance scores.<\/li>\n<li><strong>\u201cEstimated action rates.\u201d<\/strong> Facebook determines your \u201cestimated action rates\u201d (which are exactly what they sound like) by a number of different factors. If their algorithm believes that the number of actions taken on your ad will be high, you\u2019ll get a priority in the bid war. This is a metric that we don&#8217;t see, as it all happens behind the scenes, but we still know it&#8217;s a factor.<\/li>\n<\/ul>\n<h2>Facebook Ads Bidding Principles<\/h2>\n<p>Just a couple of years ago, life as an advertiser was simple and straightforward. You could only bid for your ads by Clicks or Impressions.<\/p>\n<p>With the incredibly fast evolution of Facebook&#8217;s advertising platform, however, <strong>modern advertisers have to deal with many\u00a0bidding strategies: CPM, CPC, Conversions, Daily Unique Reach, Post Engagement etc.<\/strong><\/p>\n<p>These terms, overall, aren&#8217;t used quite as frequently anymore;<strong> Facebook has you bid on other specifics now.\u00a0<\/strong>That being said, <span class=\"marker\"><strong>these terms are still important in order to understand what you&#8217;re paying for and why<\/strong><\/span>, so we&#8217;re going to take a close look at them.<\/p>\n<p>Let\u2019s go through each one and try to understand when you should use these and how.<\/p>\n<h3>CPM Bidding<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-1202 alignleft\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpm_b-300x300.png\" alt=\"CPM Icon B\" width=\"200\" height=\"200\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpm_b-300x300.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpm_b-150x150.png 150w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpm_b.png 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>With CPM (Cost Per Mile) bidding, the\u00a0amount you&#8217;re bidding is the maximum you want to pay to deliver 1,000 ad impressions to the members of your target audience.<\/p>\n<p><strong>CPM is the most unpredictable bidding method,\u00a0and you may want to stay away from it<\/strong> as you might\u00a0spend lots of money without any results.<\/p>\n<p>Big brands may want to use CPM since it&#8217;s the most likely to deliver a lot of impressions.<\/p>\n<p>What if you&#8217;re not a big brand?<\/p>\n<p><span class=\"marker\"><strong>If you&#8217;re not really looking for specific results, but just want to create brand awareness by\u00a0displaying your brand to a wide audience on Facebook, CPM could be a good fit.<\/strong><\/span><\/p>\n<h3>CPC Bidding<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-1206 alignleft\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpc_b-300x300.png\" alt=\"CPC Icon B\" width=\"200\" height=\"200\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpc_b-300x300.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpc_b-150x150.png 150w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpc_b.png 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Once the most used Facebook bidding strategy, CPC (Cost Per Click) allows you to bid for clicks.<\/p>\n<p>This means that you&#8217;re going to pay only when a user clicks on your ads. Sounds great, doesn&#8217;t it? <strong>Your banner could\u00a0be displayed 1 billion times without you paying a cent if it doesn&#8217;t receive clicks<\/strong>.<\/p>\n<p>In 2015, Facebook <a href=\"https:\/\/www.facebook.com\/business\/news\/updating-cpc-on-facebook\" target=\"_blank\" rel=\"noopener\">changed the CPC<\/a> bidding method so that you won&#8217;t pay for any kind of click on your ads (e.g.\u00a0like, a comment, a share, a click to a website, \u201ccontinue reading,\u201d etc.)<\/p>\n<p>Now, the CPC accounts for what Facebook calls \u201clink clicks\u201d \u2014 i.e., the clicks related to certain ad objectives:<\/p>\n<ul class=\"list-custom\">\n<li>Clicks to visit another website<\/li>\n<li>Call-to-action clicks that go to another website (i.e., \u201cShop Now\u201d)<\/li>\n<li>Clicks to install an app<\/li>\n<li>Clicks to Facebook canvas apps<\/li>\n<li>Clicks to view a video on another website<\/li>\n<\/ul>\n<p><strong>When bidding on\u00a0CPC, keep in mind one thing:<\/strong> Facebook, of course, wants to maximize profits. <strong>If your ad is has a low <a href=\"\/?p=1710\" target=\"_blank\" rel=\"noopener\">relevance score<\/a> and nobody&#8217;s clicking on it, Facebook will soon stop delivering it.<\/strong> After all, it&#8217;s more profitable for them to have a $0,1 ad that gets clicked 1,000 times rather than a $5 ad that gets clicked only 5 times.<\/p>\n<p><span class=\"marker\"><strong>The is key to effective CPC bidding is this: The higher your CTR, the lower your CPC. <\/strong>In the end, a\u00a0higher click-through rate will grant Facebook the highest revenues.<\/span><\/p>\n<h3>Bidding on Conversions<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-1205 alignleft\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpa_b-300x300.png\" alt=\"CPA Icon B\" width=\"200\" height=\"200\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpa_b-300x300.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpa_b-150x150.png 150w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/icon_cpa_b.png 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><strong>When you bid on Conversions, Facebook will do its best to deliver your ads to the target audience members who are most likely to convert &#8212;<\/strong>\u00a0to fill your ad set&#8217;s objective.<\/p>\n<p>The type of conversions depends on your campaign objective. If you select the Page Likes campaign objective, bidding on Page Likes is actually bidding on Conversions. When your ad campaign&#8217;s objective is to get more leads, the conversion will be getting a new lead, etc.<\/p>\n<p><span class=\"marker\"><strong>Bidding on Conversions will most likely bring you the best campaign results,<\/strong> as Facebook will deliver your ads to people who are most interested in your offer.\u00a0<\/span>If you bid on Conversions and place a manual bid, you can tell Facebook how much you&#8217;re willing to pay for a conversion (e.g. a Facebook Page like or app download).<\/p>\n<p>When bidding on Conversions that happen on an external site, <strong>make sure that you have the <a href=\"\/?p=2090\" target=\"_blank\" rel=\"noopener\">Facebook Pixel<\/a> installed <\/strong>(if you don&#8217;t and are a WordPress user, just use our <a href=\"https:\/\/wordpress.org\/plugins\/pixel-caffeine\/\" target=\"_blank\" rel=\"noopener\"><strong>free WordPress Facebook Pixel Plug-In<\/strong> <\/a>to make it super simple)<strong>.<\/strong>\u00a0Otherwise, Facebook won&#8217;t be able to gather results and optimize your ad delivery.<\/p>\n<div class=\"bx-special-1\">\n<h2>A Facebook Ads bidding experiment&#8230;<\/h2>\n<p>Here at AdEspresso, we don&#8217;t like talking without supporting what we say with data.<\/p>\n<p>So, we did a little experiment and created 4 identical campaigns to drive likes to our Facebook page (you can also check out <a href=\"http:\/\/www.jonloomer.com\/2013\/12\/15\/cpm-or-ocpm-facebook-ads\/\" title=\"CPM vs oCPM\">Jon Loomer experiment<\/a>).<\/p>\n<p>Each campaign had the same budget, ads&#8217; design, and targeting options. The only difference was the bidding strategy used: CPM, CPC, oCPM, CPA<strong> (note that by 2018, the bidding options have changed, as you&#8217;ll see in-depth in the next few sections)<\/strong>.<\/p>\n<p>Let&#8217;s see how they performed using <a href=\"\/?page_id=121\" title=\"Try AdEspresso Now!\">AdEspresso<\/a>&#8216;s campaign comparison.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1166 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/Facebook-ads-bidding-experiment.jpg\" alt=\"Facebook ads bidding experiment\" width=\"900\" height=\"1001\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/Facebook-ads-bidding-experiment.jpg 900w, https:\/\/adespresso.com\/wp-content\/uploads\/2014\/07\/Facebook-ads-bidding-experiment-269x300.jpg 269w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>While this is just a small experiment with a low budget, it mirrors what we see across millions of dollars of campaigns going through AdEspresso.<\/p>\n<p>Let&#8217;s see what we&#8217;ve got:<\/p>\n<ul class=\"list-custom\">\n<li>The CPC campaign generated the highest number of clicks. However, only 20% of those that clicked then liked our page.<\/li>\n<li>The CPM campaign delivered a huge amount of impressions: 316,100! However, the return was little: 2 Likes.<\/li>\n<li>oCPM, as we had imagined, was really good at delivering our ads only to interested people: With only 8,000 impressions, it set the record of 53 likes with the lowest cost per like at $0.982. Thought it had a few very expensive impressions, it was a great overall ROI.<\/li>\n<li>The CPA campaign also performed really well and lost to oCPM by an insignificant $0.073 regarding cost per like.\u00a0However, it required 2 times the impressions of the oCPM campaign to achieve this goal.<\/li>\n<\/ul>\n<\/div>\n<h1><a id=\"2018update\"><\/a>\u00a02018 Update: Maximum and Average Bids, Conversion Windows, &amp; More<\/h1>\n<p>Facebook never sleeps, \u00a0and we\u2019re seeing slight changes to the ad platform month over month. In fact, you can find all the latest news in this article about <a href=\"\/?p=40534\" target=\"_blank\" rel=\"noopener\">Facebook updates<\/a>.<\/p>\n<p><span class=\"marker\"><strong>The biggest change in Facebook&#8217;s bidding tactics this\u00a0year has been with their manual bidding system.\u00a0This update reflects the new bidding options and interface changes.\u00a0<\/strong><\/span><\/p>\n<p>Let&#8217;s take a look at what&#8217;s new now.<\/p>\n<h2>Where to Customize &amp; View Your Bidding Options<\/h2>\n<p>To customize and view your bidding options, go to the \u201cBudget and Schedule\u201d section.<\/p>\n<p>This can be found in the Ad Set\u00a0part of Facebook campaign\u00a0creation.<\/p>\n<p>You\u2019ll see \u201cshow advanced options\u201d underneath where you can set up additional\u00a0bidding options.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-58404 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.35.46-AM-1024x616.png\" alt=\"\" width=\"795\" height=\"478\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.35.46-AM-1024x616.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.35.46-AM-300x181.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.35.46-AM.png 1050w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p>When you&#8217;re at the bidding section in Facebook Ads and click on the &#8220;Advanced options&#8221; cue, here&#8217;s what you&#8217;ll see:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-58401 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.38.10-AM-1024x710.png\" alt=\"\" width=\"808\" height=\"561\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.38.10-AM-1024x710.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.38.10-AM-300x208.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.38.10-AM.png 1162w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<p><b>You&#8217;ll notice a few things that may look new to you. These include:<\/b><\/p>\n<ul class=\"list-custom\">\n<li>Being able to choose the conversion window<\/li>\n<li>The types of bidding strategies you can choose<\/li>\n<li>And delivery types.<\/li>\n<\/ul>\n<p>We&#8217;re going to look at each of these a little more in depth.<\/p>\n<h2>Conversion Window<\/h2>\n<p>Have you ever seen an ad, clicked, and maybe even looked at a product page or added something to a cart, but then not come back until a week later to actually purchase it? Maybe you wanted to check out your other options first and do some research, or maybe you just plain forgot. Or, it&#8217;s possible that you needed to see ads from the same company several times before you felt familiar enough with the brand to click.<\/p>\n<p><strong>That&#8217;s why having a carefully-considered conversion window is so important. If someone sees or clicks on your ad and then converts within that conversion window, your ad is still given credit as getting those impressions.<\/strong><\/p>\n<p>Let&#8217;s say, for example, that your conversion window is only set to one day. (I typically don&#8217;t recommend this). Someone sees on your ad, clicks, and loves a product but realizes their credit card is in their car. They don&#8217;t come back and buy until two days later.<br \/>\nFacebook&#8217;s attribution model will, therefore, show that the user clicks (and you may have paid for that), but that the ad didn&#8217;t convert&#8211; even though it did. This will throw off reporting, and it will make it difficult for you to assess which ads are actually performing well.<\/p>\n<p>Now we&#8217;ll look at the same example, but under a 7-day conversion window. That conversion would now be attributed to the ad, and you&#8217;d be able to see that it worked.<\/p>\n<p>See the importance?<\/p>\n<p><strong>You can also choose if you want to count conversions that happen only after clicking an ad, or after seeing one.<\/strong><\/p>\n<p>Sometimes, after all, it just takes someone seeing an ad in order to navigate to the site on their own or plant the seed to make the purchase.<\/p>\n<p>This is particularly common with retargeting campaigns, when users don&#8217;t need to click to get to your site because they already have the URL in their cache.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-58402 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.47.14-AM.png\" alt=\"\" width=\"535\" height=\"276\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.47.14-AM.png 702w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.47.14-AM-300x155.png 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"marker\">Whether you choose a conversion window that attributes conversions to clicking alone or clicking and viewing, giving customers a few days to respond is typically a good option.<\/span><\/strong><\/p>\n<h2>The Bidding Strategies<\/h2>\n<p>These bidding strategies that we have available now are similar to what we&#8217;ve had in the past, but they have different names and some slight changes, so we&#8217;re going to go into each in detail.<\/p>\n<p>These options are:<\/p>\n<ul class=\"list-custom\">\n<li>Lowest cost<\/li>\n<li>Lowest cost with a bid cap<\/li>\n<li>Target cost<\/li>\n<\/ul>\n<p><span class=\"marker\"><strong>Lowest cost<\/strong><\/span>\u00a0prioritizes getting you as many ad placements as possible at the lowest cost.<br \/>\n<strong>This is great for businesses on a tight budget<\/strong>, and you really don&#8217;t lose anything here because Facebook still has some wiggle room to get you good placements as long as they&#8217;re on the lower end of what you could be paying.<br \/>\nYou aren&#8217;t inherently limited on this one, and you&#8217;re a little less likely to have your ad spend just completely run away with you (though <strong>note that &#8220;lowest cost&#8221; is a very relative term<\/strong>).<\/p>\n<p><span class=\"marker\"><strong>Lowest cost with a bid cap<\/strong><\/span> makes sure that you&#8217;re\u00a0<em>really<\/em> keeping things at or below a certain cost.<br \/>\nAs the name of this strategy suggestions, you can set a bid cap, telling Facebook not to go any higher for any placement about a specific bid.<br \/>\n<strong>This can be particularly helpful if you&#8217;re on a tight budget, or if you know exactly what number you don&#8217;t want to go over.<\/strong><br \/>\nIf you&#8217;ve calculated, for instance, that no conversion is worth more than $2.59, you could set your bid cap there in order to prevent your campaigns from costing you more than they&#8217;re earning you.<br \/>\n<span class=\"marker\"><strong>Pro Tip: When calculating this, however, don&#8217;t forget to take long-term customer value into consideration instead of just one-time purchases.<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-58405\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.37.25-AM.png\" alt=\"\" width=\"964\" height=\"344\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.37.25-AM.png 964w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.37.25-AM-300x107.png 300w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p>Then, last but not least, we have <span class=\"marker\"><strong>target costs<\/strong>.<\/span><br \/>\nThis strategy lets you set an approximate target cost that you want to spend per bid, but the whole point here is the average cost.<br \/>\nFacebook can go over it and they can go under it, as long as the average comes out to the same bid amount in the long run.<br \/>\n<strong>If you have a more flexible or larger budget, this can be a good option for businesses who are willing to invest more in high-priced placements.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-58406 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.37.48-AM.png\" alt=\"\" width=\"824\" height=\"250\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.37.48-AM.png 896w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.37.48-AM-300x91.png 300w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/p>\n<p>Here&#8217;s how. In the example below, imagine you have a budget of $50 and set your average cost bid at $10. In this scenario, you&#8217;d spend $48 of your budget for 6 results at an average of $8 each.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44405 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Facebook-pacing.png\" alt=\"Facebook ad pacing\" width=\"533\" height=\"303\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Facebook-pacing.png 533w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Facebook-pacing-300x171.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<div class=\"bx-special-1\">\n<h3>When to use the lowest cost, or set a bid cap?<\/h3>\n<p>If your goal is to maximize profit and get leads at a low cost, choose the lowest cost strategy.<\/p>\n<h3>When to use the target cost strategy?<\/h3>\n<p>If your goal is to maximize the ad delivery and get as many conversions as possible (even if they cost a little more), opt for target cost.<br \/>\n<\/div>\n<h2>Delivery Types<\/h2>\n<p>The delivery strategy that you choose is more about scheduling than it is bidding, but the two are intricately related. After all, if you decide to schedule your ads during peak competition time (say two weeks before Christmas), you&#8217;ll see your ads go up.<\/p>\n<p><strong>You can choose between standard or accelerated delivery.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-58403 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.51.12-AM.png\" alt=\"\" width=\"939\" height=\"152\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.51.12-AM.png 1006w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-9.51.12-AM-300x48.png 300w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\n<p><strong>Standard delivery is the default<\/strong> (as its name suggestions).<br \/>\nWhen you choose this option, Facebook will pace out your ad placements to keep your campaigns running evenly as possible either through the scheduled date, or what they feel is a reasonable amount of time-based on your ad spend.<\/p>\n<p><strong>Accelerated delivery, on the other hand, focuses on getting your ads out as quickly as possible.<\/strong><br \/>\nIf you&#8217;re in a rush with your campaigns (like before or an event, or, I don&#8217;t know, say two weeks before Christmas), getting as many placements for your ads at rapid speed could be the way to go. The downside to accelerated delivery is that it can end up costing more because you have to pay up to get some of those competitive spots when you&#8217;re in a hurry. To try to mitigate this, Facebook only lets you choose accelerated delivery when you&#8217;ve set a bid cap, ensuring that they&#8217;ll never go over the absolute highest bid that you&#8217;re willing to spend.<\/p>\n<h2>Choosing Your Optimization<\/h2>\n<p>Previously, when you optimized the ad delivery for Clicks, you typically paid on a CPC (or Cost Per Click) basis. If you optimized for Conversions, you\u2019d pay on a CPA (Cost Per Action) basis.<\/p>\n<p><strong>Now, when you choose what the ad delivery\u00a0optimization method, you\u2019re choosing which groups of people you most want to see your ad.<\/strong><\/p>\n<p>If, for example, you optimize for Conversions, Facebook will show your ad to the users who are most likely to convert. If you choose to optimize for Post Engagement, Facebook will deliver\u00a0your ads to the people who have commented, liked, and shared your ads in the past.<\/p>\n<p><strong><span class=\"marker\">This is an important distinction, and you want to make sure that you&#8217;re choosing the right action, because it can directly impact the success of your campaigns.<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-58407 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.43.20-AM-1024x462.png\" alt=\"\" width=\"966\" height=\"437\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.43.20-AM-1024x462.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.43.20-AM-300x135.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-10.43.20-AM.png 1064w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/p>\n<p><strong>What you choose to optimize for will also affect how you&#8217;re being charged.<\/strong><\/p>\n<p>If you&#8217;re optimizing for link clicks, for example, you&#8217;ll pay per click. If you&#8217;re optimizing for awareness, you&#8217;ll pay for impressions. (We&#8217;ll look at this a bit more in the next subsection).<\/p>\n<h4><strong>Here are the objective options:<\/strong><\/h4>\n<ul class=\"list-custom\">\n<li><strong>Conversions \u2013<\/strong>\u00a0Optimizing your ad campaigns for Conversions is Facebook&#8217;s recommended bidding tactic. By using this method, Facebook will deliver your ads to the people who are most likely to convert, so that you&#8217;ll get the most results at the lowest cost.<\/li>\n<li><strong>Link Clicks \u2013<\/strong> Facebook will focus on\u00a0getting users to click on your ad to follow the link. If you\u2019re trying to drive more traffic to your landing page, or to view your Facebook Page, CPC can be a good option.<\/li>\n<li><strong>Impressions \u2013 <\/strong>This option focuses on showing your ads to as many people as possible. This is great for businesses looking to build brand awareness or to remind a remarketing audience of a limited-time offer.\u00a0Unlike with Conversion-optimized bidding, when bidding on\u00a0Impressions, Facebook won&#8217;t optimize your ads to be delivered to the most engaged audience. It will simply deliver your ads to any audience members as many times as possible.<\/li>\n<li><strong>Daily Unique Reach \u2013\u00a0<\/strong>Selecting the Daily Unique Reach bidding method allows Facebook to deliver ads to people up to once per day. This could be a good idea when targeting a small remarketing audience or whenever you want to make sure that your ad reaches all audience members. If you&#8217;re worried about high <a href=\"\/?p=1556\" target=\"_blank\" rel=\"noopener\">ad frequency<\/a>, Daily Unique Reach bidding could be a good way to keep it low.<\/li>\n<\/ul>\n<ul class=\"list-custom\">\n<li><strong>Post Engagement, \u2013<\/strong>\u00a0When choosing the Post Engagement optimization, Facebook will deliver your ads to people who are most likely to like, share or comment (engage) with your ads. This could be a good option when promoting your blog articles on Facebook.<\/li>\n<li><strong>Brand Awareness \u2013 <\/strong>Facebook\u00a0will prioritize showing your ads to those who will pay most attention to them. They may \u201csurvey a small section of your audience\u201d to deliver the most brand awareness.<\/li>\n<li><strong>Leads- <\/strong>This\u00a0comes with the <a href=\"\/?p=42571\">lead gen objective<\/a>, which will show your ads to those who will be most likely to share their information, and it will do so at the lowest cost possible.<\/li>\n<li><strong>Landing page views &#8211;\u00a0<\/strong>This comes with those like the conversion objective, and will show your ad to users who are most likely to click to and load your landing page.<\/li>\n<\/ul>\n<p>When creating your campaigns, you&#8217;ll notice that not all of these options are available on every campaign.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-43113\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.23.40-AM-1024x281.png\" alt=\"screen-shot-2016-12-08-at-11-23-40-am\" width=\"697\" height=\"191\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.23.40-AM-1024x281.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.23.40-AM-300x82.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.23.40-AM.png 1200w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<h2>Does Optimization Affect Cost?<\/h2>\n<p><strong>Here\u2019s the thing: optimization <em>can<\/em> affect your cost,<\/strong> even if it\u2019s not immediately obvious as to how and it\u2019s difficult to track accurately. You can run the same ad, in other words, with two different optimizations, and get different costs and results.<\/p>\n<p><strong>Here\u2019s why:<\/strong> the audience members who see your ads will be different based on what you optimize for. Some audience members may not be as likely to take certain types of actions as others; some will always click on an ad, for example, but others will only ever comment on one. This can affect action rates and relevance score, which can directly influence cost and whether your ad is prioritized.<\/p>\n<h2>What about CPC, CPM, and CPA?<\/h2>\n<p>In Facebook advertising, your bidding options depend on the campaign objective.<\/p>\n<p>For example, if your campaign objective is set to Brand Awareness, you won&#8217;t be able to bid on conversions (as there is no conversion).<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44407 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/facebook-campaign-objectives.png\" alt=\"facebook campaign objectives\" width=\"988\" height=\"443\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/facebook-campaign-objectives.png 988w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/facebook-campaign-objectives-300x135.png 300w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\n<h4><strong>Here&#8217;s a list of campaign objectives and their matching bidding options:<\/strong><\/h4>\n<ul class=\"list-custom\">\n<li>Conversions, which lets you\u00a0bid on Conversions, Link Clicks, and Impressions<\/li>\n<li>Traffic, which lets you\u00a0bid on Link Clicks (CPC) and Impressions<\/li>\n<li>App installs, which lets you bid on\u00a0App Installs, Impressions, and Link Clicks<\/li>\n<li>Video views, which lets you choose\u00a0between 10-Second Video View and Impressions<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-43114\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.26.55-AM-1024x577.png\" alt=\"screen-shot-2016-12-08-at-11-26-55-am\" width=\"616\" height=\"347\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.26.55-AM-1024x577.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.26.55-AM-300x169.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-11.26.55-AM.png 1200w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<h2>Final Thoughts<\/h2>\n<p>The basic idea of Facebook\u2019s ad auction has stayed the same over time: you bid on having an engaged audience\u00a0see (or take action upon) your ads.<\/p>\n<p>A number of factors contribute to whether or not your bid will \u201cwin\u201d those views, and understanding all of the\u00a0factors and how the process works can help you get the results you want.<\/p>\n<p>All that being said, however, the bidding system has changed quite a bit over the past few years.<\/p>\n<p>Some of these changes are substantial, like the ability to set bid caps or prioritize accelerated placements, while others a simple interface change that still require some new learning.<\/p>\n<p>Either way, it&#8217;s good to stay up to date with all the changes to ensure that you&#8217;re on top of them, beating out the competition in the process.<\/p>\n<p><strong><em>What&#8217;s your favorite Facebook ads bidding strategy? Have you already experimented with the different types of bidding?<\/em><\/strong><\/p>\n<p>Let us know in the comments and remember: While the data shown in this post should apply to most of you, <strong>never assume anything. Always test everything!<\/strong><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 3767px; left: 115px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 3767px; left: 115px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 5682px; left: 257px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 5682px; left: 257px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 9466px; left: 299px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 9466px; left: 299px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads bidding has a huge effect on your ad results. If you want to beat your competitors in the Facebook ads race, it\u2019s not just the shiny ad design and powerful copywriting that you need to master. You also need to know how to target the right Facebook audience and optimize your ad bidding.<a class=\"more-link\" href=\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/\"> Read More <\/a><\/p>\n","protected":false},"author":2,"featured_media":58454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[626,30],"tags":[137,143,135,136,134],"level":[4],"platform":[6],"target-user":[15,17,14,131,16,319],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ads Bidding in 2018: Everything You Need to Know (...Supported by Data)<\/title>\n<meta name=\"description\" content=\"Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Bidding: Everything You Need to Know (2018 EDITION)\" \/>\n<meta property=\"og:description\" content=\"Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"AdEspresso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdEspresso\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/divbyzero\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-11T16:17:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-14T21:18:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@massimoCW\" \/>\n<meta name=\"twitter:site\" content=\"@adespresso\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Massimo Chieruzzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adespresso.com\/#website\",\"url\":\"https:\/\/adespresso.com\/\",\"name\":\"AdEspresso\",\"description\":\"Facebook Advertising Optimization Tool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adespresso.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#primaryimage\",\"url\":\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.png\",\"contentUrl\":\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.png\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#webpage\",\"url\":\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/\",\"name\":\"Facebook Ads Bidding in 2018: Everything You Need to Know (...Supported by Data)\",\"isPartOf\":{\"@id\":\"https:\/\/adespresso.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#primaryimage\"},\"datePublished\":\"2018-07-11T16:17:39+00:00\",\"dateModified\":\"2018-07-14T21:18:49+00:00\",\"author\":{\"@id\":\"https:\/\/adespresso.com\/#\/schema\/person\/3de2293a344074d495cbbdfa63536c34\"},\"description\":\"Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!\",\"breadcrumb\":{\"@id\":\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adespresso.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Ads Bidding in 2018: Everything You Need to Know (&#8230;Supported by Data)\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/adespresso.com\/#\/schema\/person\/3de2293a344074d495cbbdfa63536c34\",\"name\":\"Massimo Chieruzzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adespresso.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44800f3502661efb2f63d8fa956a7750?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44800f3502661efb2f63d8fa956a7750?s=96&d=mm&r=g\",\"caption\":\"Massimo Chieruzzi\"},\"sameAs\":[\"https:\/\/adespresso.com\",\"https:\/\/www.facebook.com\/divbyzero\",\"https:\/\/twitter.com\/massimoCW\"],\"url\":\"https:\/\/adespresso.com\/blog\/author\/max\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Ads Bidding in 2018: Everything You Need to Know (...Supported by Data)","description":"Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Ads Bidding: Everything You Need to Know (2018 EDITION)","og_description":"Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!","og_url":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/","og_site_name":"AdEspresso","article_publisher":"https:\/\/www.facebook.com\/AdEspresso","article_author":"https:\/\/www.facebook.com\/divbyzero","article_published_time":"2018-07-11T16:17:39+00:00","article_modified_time":"2018-07-14T21:18:49+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@massimoCW","twitter_site":"@adespresso","twitter_misc":{"Written by":"Massimo Chieruzzi","Est. reading time":"21 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/adespresso.com\/#website","url":"https:\/\/adespresso.com\/","name":"AdEspresso","description":"Facebook Advertising Optimization Tool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adespresso.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#primaryimage","url":"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.png","contentUrl":"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/bidding-2018.png","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#webpage","url":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/","name":"Facebook Ads Bidding in 2018: Everything You Need to Know (...Supported by Data)","isPartOf":{"@id":"https:\/\/adespresso.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#primaryimage"},"datePublished":"2018-07-11T16:17:39+00:00","dateModified":"2018-07-14T21:18:49+00:00","author":{"@id":"https:\/\/adespresso.com\/#\/schema\/person\/3de2293a344074d495cbbdfa63536c34"},"description":"Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!","breadcrumb":{"@id":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adespresso.com\/blog\/everything-need-know-facebook-ads-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adespresso.com\/"},{"@type":"ListItem","position":2,"name":"Facebook Ads Bidding in 2018: Everything You Need to Know (&#8230;Supported by Data)"}]},{"@type":"Person","@id":"https:\/\/adespresso.com\/#\/schema\/person\/3de2293a344074d495cbbdfa63536c34","name":"Massimo Chieruzzi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adespresso.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/44800f3502661efb2f63d8fa956a7750?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44800f3502661efb2f63d8fa956a7750?s=96&d=mm&r=g","caption":"Massimo Chieruzzi"},"sameAs":["https:\/\/adespresso.com","https:\/\/www.facebook.com\/divbyzero","https:\/\/twitter.com\/massimoCW"],"url":"https:\/\/adespresso.com\/blog\/author\/max\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/posts\/1133"}],"collection":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":7,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"predecessor-version":[{"id":58562,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/posts\/1133\/revisions\/58562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/media\/58454"}],"wp:attachment":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/tags?post=1133"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/level?post=1133"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/platform?post=1133"},{"taxonomy":"target-user","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/target-user?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}