{"id":122,"date":"2014-03-01T03:20:31","date_gmt":"2014-03-01T11:20:31","guid":{"rendered":"https:\/\/adespresso.com\/?page_id=122"},"modified":"2019-09-12T04:10:43","modified_gmt":"2019-09-12T12:10:43","slug":"our_mission","status":"publish","type":"page","link":"https:\/\/adespresso.com\/our_mission\/","title":{"rendered":"About Us"},"content":{"rendered":" \n            <div class=\"intro \">\n              \n<p>AdEspresso makes Facebook advertising easy and profitable for small and medium businesses. Whether you want to sell more products, grow your fan base, or increase engagement with your community, AdEspresso will help you create and optimize an advertising campaign that truly works!<\/p>\n\n            <\/div> <!--\/.intro-->\n            \n\n                    \n                      <\/div> <!--\/.entry-content -->\n                    <\/article> <!--\/.entry-->\n                  <\/main> <!--\/.content-->\n                <\/div> <!--\/.content-sidebar-wrap-->\n              <\/div> <!-- \/.wrap -->\n            <\/div> <!--\/.site-inner-->\n            \n\n            \n\n            \n            <div class=\"section sec-about-team site-inner\" >\n            \n\n              <div class=\"wrap\">\n                <div class=\"content-sidebar-wrap\">\n                  <main class=\"content\" role=\"main\" itemprop=\"mainContentOfPage\">\n                    <article class=\"entry\">\n                      <div class=\"entry-content\" itemprop=\"text\">\n\n                        \n                        \n<h2 class=\"sec-title fancy-title\">The team<\/h2>\n<ul class=\"people-list\">\n<li>\n<h3 class=\"title\">Max<\/h3>\n<h4 class=\"subtitle\">CEO<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/max.jpg\" alt=\"Massimo Chieruzzi\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Carlo<\/h3>\n<h4 class=\"subtitle\">CTO<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/carlo.jpg\" alt=\"Carlo Forghieri\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Jesus<\/h3>\n<h4 class=\"subtitle\">Lead Designer<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/jesus.jpg\" alt=\"Jesus Maria Perez del Rey\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Valerio<\/h3>\n<h4 class=\"subtitle\">Software Engineer<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/valerio.jpg\" alt=\"Valerio Morettini\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Riccardo<\/h3>\n<h4 class=\"subtitle\">Software Engineer<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/riccardo.jpg\" alt=\"Riccardo Attilio Galli\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Gabriele<\/h3>\n<h4 class=\"subtitle\">Software Engineer<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/gabriele.jpg\" alt=\"Gabriele Genta\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Giancarlo<\/h3>\n<h4 class=\"subtitle\">Designer<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/gianca.jpg\" alt=\"Giancarlo Vinci\" \/><\/figure>\n<\/li>\n<li>\n<h3 class=\"title\">Margherita<\/h3>\n<h4 class=\"subtitle\">Customer Success<\/h4>\n<figure class=\"avatar\"><img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/team\/marghe.jpg\" alt=\"Margherita Zamponi\" \/><\/figure>\n<\/li>\n<\/ul>\n\n\n                      <\/div> <!--\/.entry-content-->\n                    <\/article> <!--\/.entry-->\n                  <\/main> <!--\/.content-->\n                <\/div> <!--\/.content-sidebar-wrap-->\n              <\/div> <!-- \/.wrap -->\n            <\/div> <!--\/.section.section sec-about-team.site-inner-->\n\n            \n\n            \n\n            \n\n                    \n\n            \n\n            \n            <div class=\"section sec-about-description site-inner\" >\n            \n\n              <div class=\"wrap\">\n                <div class=\"content-sidebar-wrap\">\n                  <main class=\"content\" role=\"main\" itemprop=\"mainContentOfPage\">\n                    <article class=\"entry\">\n                      <div class=\"entry-content\" itemprop=\"text\">\n\n                        \n                        \n<div class=\"row\"><div class=\"col-sm-6\">\n<p>We could write here a long and formal description about the company, its amazing investors and management team \u2026 but do you really care? If you do, feel free to reach out to us via email at <a href=\"mailto:founders@adespresso.com\" target=\"_blank\" rel=\"noopener noreferrer\">founders@adespresso.com<\/a>\u00a0and ask us anything! Otherwise we can just skip the unicorns and rainbows. If you\u2019re simply looking to see if we\u2019re a cool, trustworthy company you&#8217;d want to work with, here\u2019s what really matters:<\/p>\n<p>We\u2019re just like you, that\u2019s why we understand your needs. We started as a small, high quality web development firm in Italy. While managing some Facebook Ads Campaigns for ourselves and our customers, we were frustrated by how hard it was to create, analyze, and optimize the campaigns. We decided to develop a solution that we would enjoy using and to share it with others.<\/p>\n<\/div><div class=\"col-sm-6\">\n<p>That\u2019s exactly how AdEspresso was born in November 2011 -a small team of people (and a dog) working on a Facebook advertising tool. We didn&#8217;t have a name for it yet, but we had a few key rules firmly in mind:<\/p>\n<ul class=\"people-list\">\n<\/ul><ul class=\"people-list\">\n<\/ul><ul class=\"list-custom points-list\">\n<li>It had to be super easy so that anyone could use it<\/li>\n<li>We didn\u2019t want to see hundreds of columns of data -only the information that really matters<\/li>\n<li>It had to take care of most campaign optimization tasks automatically, so users didn\u2019t have to spend hours doing the math<\/li>\n<li>It had to track and analyze real goals such as: sales, subscriptions, signups, and engagement to trurly add value for the users, not just make clicks cheaper<\/li>\n<li>It had to help users to improve their knowledge of Facebook Ads while in use<\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n                      <\/div> <!--\/.entry-content-->\n                    <\/article> <!--\/.entry-->\n                  <\/main> <!--\/.content-->\n                <\/div> <!--\/.content-sidebar-wrap-->\n              <\/div> <!-- \/.wrap -->\n            <\/div> <!--\/.section.section sec-about-description.site-inner-->\n\n            \n\n            \n\n            \n\n                    \n\n            \n\n            \n            <div class=\"section sec-about-conclusion site-inner\" >\n            \n\n              <div class=\"wrap\">\n                <div class=\"content-sidebar-wrap\">\n                  <main class=\"content\" role=\"main\" itemprop=\"mainContentOfPage\">\n                    <article class=\"entry\">\n                      <div class=\"entry-content\" itemprop=\"text\">\n\n                        \n                        \n<h2>Join AdEspresso now and see for yourself!<\/h2>\n<p>After countless nights coding and rivers of caffeine, AdEspresso was born. We want to be honest with you and we want to be a partner you\u2019d love working with. We\u2019re not perfect yet, we\u2019ll probably never be. There\u2019s still a lot of work to be done to improve AdEspresso, to make it easier and more powerful. But right now the system is surpassing expectations, and if you join us during this crucial testing phase, you\u2019ll see how easy it is to create Facebook Ads campaigns that deliver results! You\u2019ll also see how, with your assistance, we\u2019ll keep improving AdEspresso each week. Talk to you soon!<\/p>\n\n\n                      <\/div> <!--\/.entry-content-->\n                    <\/article> <!--\/.entry-->\n                  <\/main> <!--\/.content-->\n                <\/div> <!--\/.content-sidebar-wrap-->\n              <\/div> <!-- \/.wrap -->\n            <\/div> <!--\/.section.section sec-about-conclusion.site-inner-->\n\n            \n\n            \n\n            \n\n    <section class=\"join-bar \">\n        <div class=\"wrap\">\n            <p class=\"txt\">Start making the most <br> of your ads budget now!<\/p>\n            <p class=\"calltoact\"><a href=\"\/join\" class=\" btn btn-primary\">Start Free Trial<\/a>\n            <\/p>\n        <\/div><!--\/.wrap-->\n    <\/section><!--\/.join-bar-->\n\n    <div class=\"hidden\"><div class=\"content-sidebar-wrap\"><main class=\"content\"><article class=\"post-122 page type-page status-publish entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"entry-content\" 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