{"id":246,"date":"2014-04-06T12:00:15","date_gmt":"2014-04-06T20:00:15","guid":{"rendered":"https:\/\/adespresso.com\/?page_id=246"},"modified":"2018-07-24T07:53:27","modified_gmt":"2018-07-24T15:53:27","slug":"campaign-optimization","status":"publish","type":"page","link":"https:\/\/adespresso.com\/tour\/campaign-optimization\/","title":{"rendered":"Optimize Your Campaigns"},"content":{"rendered":" \n            <div class=\"item-block visualize-b col-vert-align-center\">\n\n              \n\n              \n                  \n <div class=\"img-wrap \">\n            \n<img decoding=\"async\" class=\"alignnone img-bordered img-bordered-2\" src=\"\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/top_factors.jpg\" alt=\"\" \/><br \/>\n\n          <\/div><!--\/.img-wrap.-->\n        \n \n           <div class=\"item-content\">\n<h2 class=\"item-title\">Quickly Understand\u00a0What\u2019s Working<\/h2>\n<p>Immediately identify which ad is delivering results and which are not with\u00a0<strong>side-by-side comparison<\/strong>, which <strong>highlights the best and worst<\/strong> combination for each of your split tests. Once AdEspresso understands what your goals are, we\u2019ll base suggestions on which metric is best for you! Understanding your audience and acting to improve your campaigns has never been easier.<br \/>\nGetting more out of your Facebook Ads is just one click away. AdEspresso&#8217;s\u00a0<strong>Optimization Algorithm<\/strong> analyzes your Facebook campaign\u2019s metrics in real-time and<strong> recommends improvements to your campaign\u2019s performance.<\/strong> Every time you check your dashboard, you\u2019ll find updated suggestions on potential next steps.<br \/>\n\n           <\/div> <!--\/#.item-content-->\n           \n\n              \n\n            <\/div> <!--\/.item-block-->\n          \n \n            <div class=\"item-block visualize-a col-vert-align-center\">\n\n              \n\n              \n                  \n <div class=\"img-wrap \">\n            \n<h2 class=\"item-title\"><img decoding=\"async\" class=\"alignnone size-full img-bordered img-bordered-2\" src=\"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg\" width=\"583\" height=\"342\" \/><\/h2>\n\n          <\/div><!--\/.img-wrap.-->\n        \n \n           <div class=\"item-content\">\n<h2 class=\"item-title\">Advanced Analytics for Advanced Control<\/h2>\n<p>Want to manually optimize your campaign and delve into the advanced statistics? No problem. AdEspresso provides you with a comprehensive solution to <strong>understand every metric<\/strong> of your Facebook campaign and provide daily suggestions on how to optimize it.<br \/>\nUsing AdEspresso&#8217;s advanced analytics tool, you\u2019ll be able to<strong> understand how every experiment influences your Facebook campaigns<\/strong>. Quickly discover which images are performing better for each gender,\u00a0<span style=\"font-weight: 400;\">interest and much more. Huge amounts of data are just one click away with AdEspresso.<\/span><br \/>\n\n           <\/div> <!--\/#.item-content-->\n           \n\n              \n\n            <\/div> <!--\/.item-block-->\n          \n<\/div><\/article><\/main><\/div><\/div><\/div>\n    <section class=\"join-bar \">\n        <div class=\"wrap\">\n            <p class=\"txt\">Start making the most <br> of your ads budget now!<\/p>\n            <p class=\"calltoact\"><a href=\"\/join\" class=\" btn btn-primary\">Start Free Trial<\/a>\n            <\/p>\n        <\/div><!--\/.wrap-->\n    <\/section><!--\/.join-bar-->\n\n    <div class=\"site-inner\"><div class=\"wrap\"><div class=\"content-sidebar-wrap\"><main class=\"content\"><article class=\"post-246 page type-page status-publish entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"entry-content\" itemprop=\"text\">\n \n            <div class=\"item-block visualize-b col-vert-align-center\">\n\n              \n\n              \n                  \n <div class=\"img-wrap \">\n            \n<img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/tips_box2.png\" width=\"583\" height=\"312\" \/><br \/>\n\n          <\/div><!--\/.img-wrap.-->\n        \n \n           <div class=\"item-content\">\n<h2 class=\"item-title\">Automate Your Optimization<\/h2>\n<p>Short on time and spending your days and nights analyzing endless streams data? Let us do the heavy lifting for you!<br \/>\nUse Automatic Optimization and let us <strong>optimize your Facebook campaigns while you sleep<\/strong>. We have designed a set of rules which examines all the ads within your campaign by CPA-pausing the under-performing ads and allocating budget to the best ads within the campaign that works for every industry.<br \/>\n\n           <\/div> <!--\/#.item-content-->\n           \n\n              \n\n            <\/div> <!--\/.item-block-->\n          \n \n            <div class=\"item-block visualize-a col-vert-align-center\">\n\n              \n\n              \n                  \n <div class=\"img-wrap \">\n            \n<img decoding=\"async\" class=\"alignnone size-full wp-image-57930 img-bordered img-bordered-2\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/06\/optimization_rules.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/06\/optimization_rules.png 800w, https:\/\/adespresso.com\/wp-content\/uploads\/2018\/06\/optimization_rules-300x188.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n\n          <\/div><!--\/.img-wrap.-->\n        \n \n           <div class=\"item-content\">\n<h2 class=\"item-title\">Your Rules, Your Optimization<\/h2>\n<p>Have sophisticated needs? Want <strong>more control<\/strong> over the actual rules that are applied to your Facebook campaigns? With AdEspresso\u2019s Optimization Rules tool, you can do just that!<br \/>\n<strong>Create your own set of optimization rules<\/strong> at a\u00a0campaign, ad, or adset level and include one or multiple metrics as well as the frequency in which they\u2019ll be applied so that your campaigns will be <strong>optimized according to your specific needs<\/strong> and KPIs.<br \/>\n\n           <\/div> <!--\/#.item-content-->\n           \n\n              \n\n            <\/div> <!--\/.item-block-->\n          \n\n                    \n                      <\/div> <!--\/.entry-content -->\n                    <\/article> <!--\/.entry-->\n                  <\/main> <!--\/.content-->\n                <\/div> <!--\/.content-sidebar-wrap-->\n              <\/div> <!-- \/.wrap -->\n            <\/div> <!--\/.site-inner-->\n            \n\n            \n\n            \n            <div class=\"section minimal-quotes section sec-style-medium site-inner\" >\n            \n\n              <div class=\"wrap\">\n                <div class=\"content-sidebar-wrap\">\n                  <main class=\"content\" role=\"main\" itemprop=\"mainContentOfPage\">\n                    <article class=\"entry\">\n                      <div class=\"entry-content\" itemprop=\"text\">\n\n                        \n                        \n<h4 class=\"title\">What customers say about AdEspresso<\/h4>\n<div class=\"quotes-container\">    <div class=\"block \">\n        <div class=\"text\">\n            It&#8217;s vital that you can create ads quickly and effectively and AdEspresso helps with this along with telling us when to stop ads that are under-performing and other quick tips. This helps us focus on other things whilst keeping our Facebook ads cost-effective and updated.        <\/div><!--\/.text-->\n        <div class=\"author\">\n\n                        <div class=\"profile\">\n                <img decoding=\"async\" src=\"\/\/adespresso.com\/wp-content\/uploads\/2018\/07\/quote-rugby-warfare-logo.jpg\" alt=\"Scott Flear\" \/>\n            <\/div><!--\/.profile-->\n            \n            <div class=\"info\">\n                <div class=\"name\">Scott Flear<\/div>\n                <div class=\"job\">Rugby Warfare<\/div>\n            <\/div><!--\/.info-->\n        <\/div><!--\/.author-->\n    <\/div><!--\/.block-->\n    <\/div>\n\n\n                      <\/div> <!--\/.entry-content-->\n                    <\/article> <!--\/.entry-->\n                  <\/main> <!--\/.content-->\n                <\/div> <!--\/.content-sidebar-wrap-->\n              <\/div> <!-- \/.wrap -->\n            <\/div> <!--\/.section.section minimal-quotes section sec-style-medium.site-inner-->\n\n            \n\n            \n\n            \n\n    <section class=\"join-bar \">\n        <div class=\"wrap\">\n            <p class=\"txt\">Start making the most <br> of your ads budget now!<\/p>\n            <p class=\"calltoact\"><a href=\"\/join\" class=\" btn btn-primary\">Start Free Trial<\/a>\n            <\/p>\n        <\/div><!--\/.wrap-->\n    <\/section><!--\/.join-bar-->\n\n    <div class=\"hidden\"><div class=\"content-sidebar-wrap\"><main class=\"content\"><article class=\"post-246 page type-page status-publish entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"entry-content\" itemprop=\"text\">\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"level":[],"platform":[],"target-user":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimize Your Campaigns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adespresso.com\/tour\/campaign-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Your Campaigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adespresso.com\/tour\/campaign-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"AdEspresso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdEspresso\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-24T15:53:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adespresso\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adespresso.com\/#website\",\"url\":\"https:\/\/adespresso.com\/\",\"name\":\"AdEspresso\",\"description\":\"Facebook Advertising Optimization Tool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adespresso.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adespresso.com\/tour\/campaign-optimization\/#primaryimage\",\"url\":\"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg\",\"contentUrl\":\"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adespresso.com\/tour\/campaign-optimization\/#webpage\",\"url\":\"https:\/\/adespresso.com\/tour\/campaign-optimization\/\",\"name\":\"Optimize Your Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/adespresso.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adespresso.com\/tour\/campaign-optimization\/#primaryimage\"},\"datePublished\":\"2014-04-06T20:00:15+00:00\",\"dateModified\":\"2018-07-24T15:53:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/adespresso.com\/tour\/campaign-optimization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adespresso.com\/tour\/campaign-optimization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adespresso.com\/tour\/campaign-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adespresso.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tour\",\"item\":\"https:\/\/adespresso.com\/tour\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Optimize Your Campaigns\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimize Your Campaigns","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adespresso.com\/tour\/campaign-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Optimize Your Campaigns","og_url":"https:\/\/adespresso.com\/tour\/campaign-optimization\/","og_site_name":"AdEspresso","article_publisher":"https:\/\/www.facebook.com\/AdEspresso","article_modified_time":"2018-07-24T15:53:27+00:00","og_image":[{"url":"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg"}],"twitter_card":"summary_large_image","twitter_site":"@adespresso","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/adespresso.com\/#website","url":"https:\/\/adespresso.com\/","name":"AdEspresso","description":"Facebook Advertising Optimization Tool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adespresso.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adespresso.com\/tour\/campaign-optimization\/#primaryimage","url":"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg","contentUrl":"https:\/\/adespresso.com\/wp-content\/themes\/adespresso_v02\/images\/screenshots\/ads_reporting.jpg"},{"@type":"WebPage","@id":"https:\/\/adespresso.com\/tour\/campaign-optimization\/#webpage","url":"https:\/\/adespresso.com\/tour\/campaign-optimization\/","name":"Optimize Your Campaigns","isPartOf":{"@id":"https:\/\/adespresso.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adespresso.com\/tour\/campaign-optimization\/#primaryimage"},"datePublished":"2014-04-06T20:00:15+00:00","dateModified":"2018-07-24T15:53:27+00:00","breadcrumb":{"@id":"https:\/\/adespresso.com\/tour\/campaign-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adespresso.com\/tour\/campaign-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adespresso.com\/tour\/campaign-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adespresso.com\/"},{"@type":"ListItem","position":2,"name":"Tour","item":"https:\/\/adespresso.com\/tour\/"},{"@type":"ListItem","position":3,"name":"Optimize Your Campaigns"}]}]}},"_links":{"self":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/pages\/246"}],"collection":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":5,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/pages\/246\/revisions"}],"predecessor-version":[{"id":58800,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/pages\/246\/revisions\/58800"}],"up":[{"embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/pages\/15"}],"wp:attachment":[{"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"level","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/level?post=246"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/platform?post=246"},{"taxonomy":"target-user","embeddable":true,"href":"https:\/\/adespresso.com\/wp-json\/wp\/v2\/target-user?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}