{"id":374,"date":"2017-02-16T08:30:23","date_gmt":"2017-02-16T16:30:23","guid":{"rendered":"https:\/\/adespresso.com\/?p=197"},"modified":"2017-03-02T12:36:31","modified_gmt":"2017-03-02T20:36:31","slug":"facebook-like-campaign","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/facebook-like-campaign\/","title":{"rendered":"How to Create a Facebook Like Campaign \u2013 The Complete Guide"},"content":{"rendered":"<p>Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand.<\/p>\n<p><strong>More Facebook likes = More trust = More purchases<\/strong><\/p>\n<p><a href=\"\/?p=374\"><img decoding=\"async\" class=\"aligncenter wp-image-44356 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-fb-like-campaign-1024x536.jpg\" width=\"1024\" height=\"536\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-fb-like-campaign-1024x536.jpg 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-fb-like-campaign-300x157.jpg 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-fb-like-campaign.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>But Facebook likes have to be earned \u2013 no fake Facebook Like campaign will help you. In fact, there are many reasons why <a href=\"\/?p=1420\" target=\"_blank\">buying Facebook likes sucks<\/a>.<\/p>\n<p>The best way to increase the number of your Facebook Page likes is to grow it organically by sharing great content, and by conducting a <strong>Facebook Like campaign<\/strong>.\u00a0Click on read more and let&#8217;s start doing things right! \ud83d\ude42<\/p>\n<p><!--more--><\/p>\n<p>First of all, let&#8217;s make it super clear;\u00a0<strong>You should NEVER\u00a0BUY\u00a0Facebook likes because:<\/strong><\/p>\n<ul class=\"list-custom points-list\">\n<li>Having thousands of inactive, non-engaged users liking your Facebook Page will make you look bad to Facebook\u2019s algorithms and your posts will reach fewer people organically.<\/li>\n<li>People are smart enough to notice if your page has thousands of likes, yet your posts have almost no likes.<\/li>\n<\/ul>\n<h2>What is a Facebook Like campaign?<\/h2>\n<p><strong>Facebook Like campaign is a paid advertising campaign aimed directly at increasing the number of likes for a Facebook Page.<\/strong><\/p>\n<p>The goal of a Facebook Like campaign is to target people who might be interested in your brand and the posts you share on Facebook. If these people like your ad, they will click on the call-to-action button to like your Facebook Page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44186\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Facebook-like-campaign-on-mobile.png\" alt=\"Facebook like campaign on mobile\" width=\"503\" height=\"440\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Facebook-like-campaign-on-mobile.png 503w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Facebook-like-campaign-on-mobile-300x262.png 300w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<p>If you\u2019d like, you can later target the people liking your Facebook Page with additional ads and offers.<\/p>\n<h2>How to set up a Facebook Like campaign<\/h2>\n<p>Creating a Facebook Like campaign is a simple and straightforward process. You simply need to create a <a href=\"\/?p=166\" target=\"_blank\">Facebook Ads campaign<\/a> with the goal of getting more Facebook Page likes.<\/p>\n<p>You can set up Facebook Ads campaigns by using <a href=\"\/?page_id=2110\" target=\"_blank\">Facebook Ads Manager<\/a> or AdEspresso.<\/p>\n<p>When using Facebook Ads Manager, click on \u201cCreate a New Campaign\u201d and select the objective \u201cEngagement.\u201d<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44182\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-facebook-like-campaign.png\" alt=\"create a facebook like campaign\" width=\"600\" height=\"324\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-facebook-like-campaign.png 960w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-facebook-like-campaign-300x162.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>As you scroll down a little, you\u2019ll notice a selection \u201cPage likes.\u201d Hit \u201cContinue\u201d to set up your campaign.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44183 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-facebook-like-campaign-2.png\" alt=\"create a facebook like campaign\" width=\"598\" height=\"301\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-facebook-like-campaign-2.png 598w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-facebook-like-campaign-2-300x150.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>When using AdEspresso to manage your Facebook Ads campaigns, you can find the Facebook Like campaign right in the new campaign setup phase.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44185\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-Facebook-Like-campaign-in-AdEspresso.png\" alt=\"create a Facebook Like campaign in AdEspresso\" width=\"600\" height=\"330\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-Facebook-Like-campaign-in-AdEspresso.png 964w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-a-Facebook-Like-campaign-in-AdEspresso-300x165.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Next, you\u2019ll need to select the page you want to advertise and select the right target audience.<\/p>\n<h2>Facebook Like campaign audience targeting<\/h2>\n<p>There are multiple Facebook Ads audience types that you can target. The two most commonly used audience types are <a href=\"\/?p=27\" target=\"_blank\">Custom Audiences<\/a> and interest-based audiences.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44184\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-facebook-like-campaign.png\" alt=\"how to create facebook like campaign\" width=\"600\" height=\"322\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-facebook-like-campaign.png 968w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-facebook-like-campaign-300x161.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>I personally would recommend that you target a Custom audience as these are the people who have already engaged with your brand. They could have visited your website or liked a Facebook post by your company.<\/p>\n<p>Read more:\u00a0<a href=\"\/?p=27\" target=\"_blank\">The Ultimate Guide to Facebook Custom Audiences<\/a><\/p>\n<p>Recommended: <a href=\"https:\/\/wordpress.org\/plugins\/pixel-caffeine\/\" target=\"_blank\">Free WordPress Facebook Pixel Plug-In<\/a><\/p>\n<p>If you haven\u2019t yet installed the Facebook Pixel or do not want to create a Custom Audience at the moment, <strong>you can also target people based on:<\/strong><\/p>\n<ul class=\"list-custom\">\n<li>Location<\/li>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Interests<\/li>\n<li>Relationship status<\/li>\n<li>Purchase behaviors<\/li>\n<li>Education level<\/li>\n<\/ul>\n<p>Read more:\u00a0<a href=\"\/?p=41090\" target=\"_blank\">Reach Your 100% Perfect Audience With Facebook Behavioral Targeting<\/a><\/p>\n<p>Avoid targeting people who have no interest in your product or service. Narrow down your Facebook Like campaign audience to reach only the people who could potentially like your Facebook Page.<\/p>\n<h2>Facebook Like campaign&#8217;s design and ad copy<\/h2>\n<p>Your ad\u2019s design and text are its most important success factors.<\/p>\n<p><strong>If you fail to attract people\u2019s attention, they won\u2019t check out nor like your Facebook Page.<\/strong><\/p>\n<p>When creating the ad copy, it\u2019s important to include a description of your company, product and\/or service as well as a call-to-action (CTA). Naturally, the CTA should be to Like your page.<\/p>\n<p>Start off with a strong value proposition and tell the user why they should Like your page. Telling people how he will benefit from Liking your page will usually get you more responses to your campaign. People like to know what they will get out of the transaction.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44181 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/AdEspresso-facebook-like-campaign.png\" alt=\"AdEspresso facebook like campaign\" width=\"273\" height=\"144\" \/><\/p>\n<p><strong>Facebook ad copy best practices to follow:<\/strong><\/p>\n<ul class=\"list-custom\">\n<li>Show the benefit for the user<\/li>\n<li>Be clear and straightforward<\/li>\n<li>Use action verbs like \u201cGet,\u201d \u201cDo,\u201d \u201cLike\u201d<\/li>\n<li>Use exclamation marks<\/li>\n<li>Ask questions to catch more attention<\/li>\n<\/ul>\n<p>Read more:\u00a0<a href=\"\/?p=6349\" target=\"_blank\">5 Tips to Improve Facebook Ads Copy<\/a><\/p>\n<h2>Ad bidding<\/h2>\n<p>Before you complete the campaign setup, there\u2019s one more important choice to be made: your <a href=\"\/?p=1133\" target=\"_blank\">Facebook ad bidding<\/a> method.<\/p>\n<p>We recommend that you start with a small budget, e.g. $10 per day. After the first campaign analytics show good results, you can increase the budget later.<\/p>\n<p><strong>For best results, use the Automatic bidding method and let Facebook optimize the ad delivery for you.<\/strong><\/p>\n<p>Read more: <a href=\"\/?p=19706\" target=\"_blank\">The Complete Resource to Understanding Facebook Ads Cost \u2013 2016 Q3 Results!<\/a><\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44184\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-facebook-like-campaign.png\" alt=\"how to create facebook like campaign\" width=\"600\" height=\"322\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-facebook-like-campaign.png 968w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/create-facebook-like-campaign-300x161.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Reporting and optimization<\/h2>\n<p>Hitting the \u201cPublish\u201d button means that you\u2019ve managed to complete about 50% of the work. The other part of the road is still ahead \u2013 you\u2019ll need to review and optimize your Facebook Like campaign for higher results.<\/p>\n<p><strong>When you start growing your Facebook community using Facebook Like campaigns, it\u2019s really important to keep an eye on particular <a href=\"\/?p=40695\">ad metrics<\/a>, specifically:<\/strong><\/p>\n<ul class=\"list-custom\">\n<li>Cost per Like<\/li>\n<li>Cost per 1K impressions<\/li>\n<li>Number of Likes<\/li>\n<\/ul>\n<p>Knowing where the data stands on these three performance indicators will help you optimize your Like campaigns.<\/p>\n<p>When using AdEspresso, you can use its campaign dashboard to get a quick visual snapshot of any Facebook Ads metrics at any given time.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44179\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Adespresso-reporting.png\" alt=\"Adespresso reporting\" width=\"600\" height=\"247\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Adespresso-reporting.png 1177w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Adespresso-reporting-300x124.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Adespresso-reporting-1024x422.png 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Read more:<a href=\"\/?p=40695\" target=\"_blank\">\u00a08 Facebook Ad Metrics to Improve Your Ad Performance<\/a><\/p>\n<h4>Cost per Like<\/h4>\n<p>Cost per Like is the most important metric you\u2019re after. Your cost-per-like metric is a lot like your cost-per-lead metric in other direct marketing campaigns. You need to know at what point you are paying more for a Like than you can hope to recover in the further marketing and sales cycle.<\/p>\n<h4>Cost per 1K impressions<\/h4>\n<p>Facebook Like campaign\u2019s bidding is usually based on the cost per thousand impressions. You can also choose a cost-per-page-like bidding method, but if you\u2019re unsure which one to pick, select the option of cost per 1K impressions.<\/p>\n<p>When looking at the campaign metrics, monitor how the cost per 1K impressions has changed over time. If it\u2019s started to increase at a fast rate, it might indicate that people have seen your ads too many times or aren\u2019t interested in your offer.<\/p>\n<h4>Number of Likes<\/h4>\n<p>Another obvious metric to keep your eye on is the number of likes that the campaign is generating for your Facebook Page.<\/p>\n<p>Monitoring the number of Likes is especially important if you are <a href=\"\/?p=1276\">A\/B testing your Facebook Ads campaigns<\/a>. You\u2019ll want to know which version of the ad is adding more likes to your page.<\/p>\n<p>In many cases, the ad version that generates the most likes will also have the lowest Cost per Like. When using AdEspresso\u2019s reporting tool, you can see which ad elements contribute to the biggest differences in your ad results.<\/p>\n<p><img decoding=\"async\" class=\"img-bordered img-bordered-2 aligncenter wp-image-44178\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Mobile-vs-desktop.png\" alt=\"Adespresso a\/b test results\" width=\"650\" height=\"340\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Mobile-vs-desktop.png 1160w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Mobile-vs-desktop-300x157.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2017\/02\/Mobile-vs-desktop-1024x535.png 1024w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>By keeping your eye on the three <a href=\"\/?p=571\" target=\"_blank\">Facebook Ads metrics<\/a>, you\u2019ll able to pause under-performing ad campaigns and increase the budgets of the ones that are generating many Likes for your Facebook Page.<\/strong><\/p>\n<p>If you\u2019re unable to get your Facebook Like campaign rolling at full speed, you might be guilty of one of the Facebook advertising mistakes.In this case, here\u2019s a helpful post to uncover all the possible problems:\u00a0<a href=\"\/?p=42127\">22 Silly No-Brainer Reasons Why Your Facebook Ad Campaigns Fail<\/a><\/p>\n<p>You see! Setting up a Facebook Like campaign is easier than you imagined. Create your first campaign now, and see all\u00a0those new Facebook likes coming in!<\/p>\n<p><strong>Do you have any questions about running a Facebook Like campaign? If so, leave a comment below or tweet to us<a href=\"http:\/\/www.twitter.com\/adespresso\"> @AdEspresso<\/a> and we&#8217;ll answer them for you!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand. More Facebook likes = More trust = More purchases But Facebook likes have to be earned \u2013 no fake Facebook Like campaign will help you. In<a class=\"more-link\" href=\"https:\/\/adespresso.com\/blog\/facebook-like-campaign\/\"> Read More <\/a><\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[77,76],"level":[3],"platform":[6],"target-user":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Facebook Like Campaign<\/title>\n<meta name=\"description\" content=\"The ultimate guide on how to put together a Facebook Like campaign complete with examples and tips on which ad metrics you have to track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adespresso.com\/blog\/facebook-like-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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