{"id":40534,"date":"2023-01-02T10:00:04","date_gmt":"2023-01-02T18:00:04","guid":{"rendered":"https:\/\/adespresso.com\/?p=40534"},"modified":"2023-01-03T00:18:08","modified_gmt":"2023-01-03T08:18:08","slug":"top-updates-facebook-monthly-need-know-now","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/top-updates-facebook-monthly-need-know-now\/","title":{"rendered":"Top Facebook Updates You Can’t Miss (December 2022 Edition)"},"content":{"rendered":"

The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are heading into 2023 with more automation, powerful new capabilities, and a streamlined experience across Meta platforms.<\/p>\n

Keep reading to find out what changed in December \u2014\u00a0and what you can expect from Meta in 2023.<\/p>\n

\"Cover<\/p>\n

<\/p>\n

Guide: A Simple Formula for Converting Facebook Traffic Into Sales – <\/em><\/strong>Click and get your copy now<\/strong>! It\u2019s 100% Free!<\/strong><\/span><\/a><\/div>\n

<\/a>Facebook reveals advertising best practices<\/h2>\n

With Facebook Ads always changing, it can sometimes feel like Meta is moving the goalpost while you\u2019re just trying to figure out best practices. Fortunately, every so often the company releases best practices for advertisers backed by their own internal data.<\/p>\n

In December 2022, Facebook announced a list of essential tips that will help advertisers boost the ROI of their campaigns. Here are the main takeaways:<\/p>\n

    \n
  • Shoot for a weekly ad frequency of 1 or 2; it\u2019s 4x more effective than less than .5 (or one ad every two weeks).<\/li>\n
  • Use Facebook\u2019s automatic ad placements; 8 or more placements is 3x more effective than campaigns with only 1-3 placements.<\/li>\n
  • Display a visible brand logo in your creatives to increase your ROI by 5x, ideally within the first two seconds of the ad.<\/li>\n
  • Create mobile-optimized ads for 1.9x more ROI (think vertical images and videos).<\/li>\n
  • Emphasize the \u201cnewness\u201d of your offering to attract more attention.<\/li>\n
  • Use sound as an ad enhancer, but remember that your ads have to be comprehensible to users who browse Facebook with the sound off on their device.<\/li>\n<\/ul>\n

    Read the full report<\/a> here.<\/p>\n

    <\/a>Instagram launches native content scheduling<\/h2>\n

    Earlier this year, Instagram launched native post scheduling on desktop. Some users, however, prefer to work entirely within Instagram\u2019s mobile app.<\/p>\n

    In order to account for that, Instagram just recently released a new tool<\/a> allowing Business and Creator accounts to schedule Reels, photos, and carousel posts as far as 75 days in advance directly from the Instagram app.<\/p>\n

    To use this feature, open the Instagram app and create a post or Reel. Once it\u2019s ready, click on \u201cAdvanced settings\u201d on the last slide before publication. There, you\u2019ll find the \u201cSchedule\u201d option, and you can select a time and date for your content to go live.<\/p>\n

    Once scheduled, you can edit, reschedule, or delete posts at any point. Scheduled posts can be found in the \u201cScheduled posts\u201d section in the drop-down menu for professional accounts.<\/p>\n

    There\u2019s one important caveat here: Certain features like product tagging, cross-posting to Facebook, and boosting posts will not be available for scheduled content. You\u2019ll need to consider scheduling those live.<\/p>\n

    <\/a>What we expect in 2023<\/h2>\n

    We\u2019ve seen a ton of Instagram and Facebook updates in 2022, and we\u2019re incredibly excited to see what\u2019s coming our way next.<\/p>\n

    While there\u2019s no way to know for sure, we wanted to share a few trends we\u2019re confident will continue in 2023.<\/p>\n

    <\/a>Continued emphasis on Reels<\/h3>\n

    Reels have become a vital part of Instagram, just like Stories did before. The format has been a major source of traffic, revenue, and engagement for the app, and we\u2019ve many Reels-related updates last year.<\/p>\n

    We expect that Reels will continue to be a focal point for Meta in 2023, with new advertising and eCommerce features coming our way.<\/p>\n

    <\/a>More new Facebook Groups features<\/h3>\n

    Groups are an important engagement tool on Facebook right now. The feature offers a valuable way for people to network, nurture interests, and form online communities.<\/p>\n

    In 2022, Meta continuously improved moderator tools for Groups, and subscription-based groups now offer brands a new way to monetize their Facebook presence.<\/p>\n

    And, importantly, Groups are still very visible in users\u2019 newsfeeds. All of this leads us to the conclusion that Facebook will try to attract even more businesses to Groups in 2023.<\/p>\n

    <\/a>A bigger push for Advantage+ campaigns<\/h3>\n

    Meta\u2019s Advantage+ campaigns<\/a> are the newest generation of automation-heavy ad campaigns that leverage Facebook\u2019s incredible machine learning capabilities to get brands better results.<\/p>\n

    There are different types of Advantage+ campaigns<\/a>, and Meta has been actively working on advancing these offerings.<\/p>\n

    We\u2019re excited to see where Meta takes the potential of this advertising product in the next year.<\/p>\n

    <\/a>More investing into the Metaverse<\/h3>\n

    Mark Zuckerberg has spent over $36 billion on the Metaverse<\/a> so far, and it\u2019s clear that the Meta CEO is not planning to slow down any time soon. He\u2019s been an enthusiastic investor in the project, looking for new opportunities to create spaces that bridge the gap between real life and digital life.<\/p>\n

    Virtual and augmented reality technology is center stage here, though it hasn\u2019t seen overwhelming commercial success so far. We\u2019re excited to see how Meta will grow this virtual space in 2023.<\/p>\n

    \n
    \n

    Top Facebook Updates November 2022<\/h2>\n

    New brand safety milestone achieved\u00a0<\/strong><\/h2>\n

    Meta has put a ton of effort into improving brand safety features over the last few years. In November, the company received accreditation from the Media Rating Council (MRC) for content-level Brand Safety on Facebook. Independent auditors reviewed brand safety policies, processes, and controls across the social network.\u00a0<\/span><\/p>\n

    The accreditation recognizes Meta\u2019s Partner Monetization Policies, Content Monetization Policies, and associated content-level brand safety and suitability controls applied to Instant Articles and In-Stream video \u2014\u00a0across desktop, mobile web, and the mobile app.\u00a0<\/span><\/p>\n

    The accreditation reviewed the following:<\/span><\/p>\n

      \n
    • Enforcement of partner monetization and content policies through machine learning and human review<\/span><\/li>\n
    • Quality assurance of business partners and performance measurement<\/span><\/li>\n
    • Controls available to advertisers across the suite of tools<\/span><\/li>\n
    • Brand safety disclosures and reporting\u00a0<\/span><\/li>\n<\/ul>\n

      Meta also announced that they\u2019re testing a content-based inventory filter for both the Instagram and Facebook feed. The goal is to continually improve brand safety and suitability solutions, with the hope of extending the MRC accreditation to new features as they roll out on a wider basis.\u00a0<\/span><\/p>\n

      Instagram launches music in feed posts<\/strong><\/h2>\n

      As of this month, Instagram allows users to add up to 90 seconds of music to their in-feed photo posts.\u00a0<\/span><\/p>\n

      You read that right: Photo posts, not just videos.<\/span><\/p>\n

      In the announcement,<\/span><\/a> Instagram shared that \u201cMusic is a huge part of expression on Instagram, and we\u2019re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.\u201d\u00a0<\/span><\/p>\n

      As of right now, it doesn\u2019t look like carousel photos support music, but this is still an exciting update that allows brands to use music to capture user interest and create more engaging content with otherwise static posts.\u00a0<\/span><\/p>\n

      Meta offers small business support for the holiday season\u00a0<\/strong><\/h2>\n

      Knowing how important social media can be for small businesses during the high-traffic, high-sales- holiday season, <\/span>Meta has released some new support resoures<\/span><\/a> in November.<\/span><\/p>\n

      These are the ways Meta is supporting small businesses through the holidays:<\/span><\/p>\n

        \n
      • Small business holiday marketing guide<\/b><\/a>, that includes insights from 2019, 2020, and 2021. (Need more holiday marketing advice? Check out <\/span>Hootsuite\u2019s webinar here<\/span><\/a>.)\u00a0<\/span><\/li>\n
      • Try My Reel, <\/b>a series of easy to use Reels templates created by influencers specifically for small businesses. They can be found in the Reels template library.<\/span><\/li>\n
      • #BuyBlackFriday<\/b>, which is being brought back for the third year in a row. This program offers free guidance and training to Black-owned businesses through the holiday season. Learn more <\/span>here<\/span><\/a>.\u00a0<\/span><\/li>\n<\/ul>\n
        \n

        Top Facebook Updates October 2022<\/h2>\n

        New IP reporting API<\/h2>\n

        Protecting intellectual property (IP) on social media is more of a concern than ever now that creators make so much profit on social platforms and it\u2019s common for other users to copy and share popular content \u2014 accidentally or otherwise.<\/p>\n

        To combat this, Meta just announced a new IP Reporting API<\/a> that\u2019s designed to protect original content across Facebook and Instagram. It allows rights holders (a.k.a. the original content creators) to report content that they believe violates their intellectual property rights.<\/p>\n

        The new API was designed to be streamlined, integrating with the Graph API<\/a> that allows users to easily fill out report forms.<\/p>\n

        Meta is also improving the Brand Rights Protection feature, which helps brands protect their content by identifying counterfeit products, copyright infringement, impersonation, and trademark violations. It can also be used to search for content that meets any of this criteria and report it accordingly with a request to have it removed. It\u2019s accessible through the Business Manager.<\/p>\n

        NewBrand Rights Protection features that have rolled out this year or are rolling out soon include:<\/p>\n

          \n
        • Automated takedowns for eligible brands,<\/strong> which allows brands with a strong reporting history to have reported content automatically be approved; ongoing audits will be conducted to ensure this feature isn\u2019t abused.<\/li>\n
        • Allow lists<\/strong>, which allow brands to upload a list of accounts that are authorized to share their content.<\/li>\n
        • Automated recommendations<\/strong>, which enable Meta to automatically recommend commerce listings, Pages, accounts, and ads for brands to review based on previous reports, reference images, and allow lists.<\/li>\n
        • The ability to search and report<\/strong> Groups, Pages, profiles, accounts, and posts on both Instagram and Facebook.<\/li>\n
        • Increased search functionality,<\/strong> including searching by image on more types of content like posts, URLs, and IDs.<\/li>\n
        • A new Insights dashboard<\/strong>, which shows the past 90 days worth of actions taken from the reports you\u2019ve submitted in the Brands Right Protection feature .<\/li>\n<\/ul>\n
          \"Brands<\/a>

          Source<\/a><\/em><\/p><\/div>\n

          New features for brand collaboration through Instagram Creator Marketplace<\/h2>\n

          Instagram started testing their Creator Marketplace in July of this year, and businesses in the US can now register to join as access rolls out.<\/p>\n

          As Meta expands access, they\u2019re also releasing a few new tools<\/a> within the Creator Marketplace designed to improve the collaboration experience for both brands and creators.<\/p>\n

          The new features include the following:<\/p>\n

            \n
          • Brands can make projects discoverable by creators who meet certain criteria<\/li>\n
          • Creators can let brands know the different opportunities they\u2019re interested in<\/li>\n
          • Brands can message multiple creators at once through a prioritized partnership inbox to close deals quickly, and they can send projects with fixed offers that creators can review and accept immediately<\/li>\n
          • Creator portfolios that detail their story and highlight why they\u2019re a good fit for brand partnerships (including sharing previous work from past partners)<\/li>\n
          • Creators will soon be able to provide brand partners with a unique code to run creator content as ads<\/li>\n<\/ul>\n
            \"Creator<\/a>

            Source<\/em><\/a><\/p><\/div>\n

            You can sign up to request access to the Creator Marketplace here<\/a>.<\/p>\n

            New Instagram ad surfaces<\/h2>\n

            Over the last month, Meta started rolling out new creative tools and surfaces for ads<\/a> to give brands more flexibility in reaching their target audiences.<\/p>\n

            The changes include the following:<\/p>\n

              \n
            • Music optimization for Reels Ads, including free, high-quality songs that you can add to Carousel Ads on Reels<\/li>\n
            • Ads can now appear in the Explore page and in profile feeds, with the latter currently being tested for non-teen, public profiles; Instagram is looking into ways to share the revenue from this placement with profile owners<\/li>\n
            • AI-powered multi- advertiser ads, which utilize machine learning to deliver more relevant ads to users who engage with ads in their feed<\/li>\n
            • The open beta of augmented reality (AR) ads<\/a><\/li>\n<\/ul>\n
              \"Instagram<\/a>

              Source<\/em><\/a><\/p><\/div>\n

              New Facebook Group features coming soon<\/h2>\n

              At the Facebook Communities Summit in October, Facebook revealed a handful of new Group features<\/a> designed to improve user engagement.<\/p>\n

              These are the new features that were announced:<\/p>\n

                \n
              • Reels in Groups<\/strong>, which allow Group members to upload and share Reels within a Facebook Group<\/li>\n
              • Facebook Event Sharing through Instagram<\/strong>, which allows Group administrators to share their Group\u2019s Facebook Events to their Instagram account, expanding reach across platforms<\/li>\n<\/ul>\n

                And these are the new features currently in testing:<\/p>\n

                  \n
                • Expanded Group profiles<\/strong> that will have more room for information in the \u201cAbout\u201d section and \u201copen to messaging\u201d tags that users can add to their profiles<\/li>\n
                • The ability for admins to highlight top-contributing members<\/strong> and track engagement with a points system<\/li>\n
                • A new \u201csocializer\u201d role<\/strong> for members, which recognizes members who help welcome new users to Group communities or who encourage participation<\/li>\n
                • An Admin Assist feature<\/strong>, which streamlines Group administration and moderation tasks like handling false information; it will come with a daily digest report that will detail all automated actions taken<\/li>\n
                • A Flagged by Facebook Override feature<\/strong>, which allows certain admins in specific Groups to override a Flagged by Facebook status on posts in the Group, especially content flagged as bullying or harrassment<\/li>\n<\/ul>\n

                  These are significant quality control measures that will hopefully make Groups more engaging for users and easier to manage for admins.<\/p>\n

                  Instagram tests multiple links in bio<\/h2>\n

                  Hootsuite noted<\/a> that Instagram has been testing the option to add multiple links to user bios. The test isn\u2019t in wide release, but some creators have already been seen utilizing the feature. If rolled out, this would make it much easier for brands and creators to share links to different core content instead of having to choose just one link.<\/p>\n

                  \"Allegra<\/a>

                  Source<\/em><\/a><\/p><\/div>\n

                   <\/p>\n

                   <\/p>\n

                  \n

                  Top Facebook Updates September 2022<\/h2>\n

                  Growth-focused AI, messaging, and video features coming soon<\/h2>\n

                  In September, Meta announced<\/a> that they\u2019re rolling out new ways for advertisers to reach customers on the platform.<\/p>\n

                  These changes include:<\/p>\n

                    \n
                  • Royalty-free audio for Reels Ads. <\/strong>With the goal of making it easier for advertisers to create Reels ads, Meta is rolling out a dedicated collection of free sounds for Carousel Ads on Reels. Advertisers can manually select a song or let the app choose one automatically, based on the content of the ad.<\/li>\n
                  • Post-loop Reels ads in testing. <\/strong>Meta is testing 4-10 second skippable video ads that will play after a Reel has ended. After the ad, the original Reel will resume and loop again.<\/li>\n
                  • Image carousel ads for Reels in testing. <\/strong>These are horizontally-scrollable ads that can include 2-10 images. They will be displayed at the bottom of Facebook\u2019s Reels content.<\/li>\n
                  • Advantage custom audience. <\/strong>This is a new targeting automation product that uses an advertiser\u2019s Custom Audience to reach both new and existing customers. It\u2019s similar to Lookalike audiences, but goes beyond the 1%, 5%, or 10% similarity ranges of Lookalike audiences. It will also prioritize the delivery of ads to people within your Custom Audience, driven by AI and machine learning.<\/li>\n
                  • AI comes to Messenger. <\/strong>Brands can now run click to Messenger Ads that will reach the people most likely to make a purchase in a communication thread with your brand.<\/li>\n
                  • New Lead Generation ad format <\/strong>that funnels customers to either Messenger or a form, depending on what the user is most likely to interact with.<\/li>\n
                  • New ad placements and formats on Instagram. <\/strong>Ads are coming to Explore home, along with the profile feed that people see after visiting another account\u2019s profile and tapping on their post. Ads in Explore are already rolling out; feed posts are in testing.<\/li>\n
                  • AI-powered multi-advertiser ads. <\/strong>When people engage with ads, Meta will deliver similar ads that the user is likely to be interested in based on machine learning. Multi-advertiser contextual ads on Instagram outperformed other campaigns in their initial tests.<\/li>\n
                  • Open beta test of Augmented Reality (AR) ads launching. <\/strong>These ads will be available in both the feed and Stories. Users will be able to interact with them in new dynamic ways, e.g. seeing how furniture would look in their home or how a bracelet would look on their wrist.<\/li>\n
                  • Content-based inventory filter in testing. <\/strong>Meta is testing their inventory filters for both Facebook and Instagram feeds to improve brand safety and suitability tools; these will be broadly available in early 2023 if everything stays on schedule.<\/li>\n<\/ul>\n

                    New Call Ads updates announced<\/h2>\n

                    Meta has announced some significant updates to their Call Ads<\/a>, optimizing the format to reach more potential customers and find better quality leads.<\/p>\n

                    One of the first updates is a feature currently being tested that will allow customers to request a callback from a business in Messenger. Using it will help businesses show customers that their time is valued and eliminate the frustration of waiting on hold.<\/p>\n

                    \"Meta's<\/a><\/p>\n

                    Source: <\/em>Meta<\/em><\/a><\/p>\n

                    We\u2019re also getting the following new optimization and integration features for Call Ads:<\/p>\n

                      \n
                    • Call Ads in Sales Objective<\/strong>. Call ads will now be an optional format under the Sales\/Conversions objectives.<\/li>\n
                    • 60-second call in Lead Gen, Traffic, and Sales objectives. <\/strong>This update allows businesses to optimize their ads to reach people who are most likely to engage in a sixty-second or longer phone call in order to increase the quality of leads.<\/li>\n
                    • Pre-call business feature in the Ads Manager. <\/strong>Businesses can provide additional context in their ads like a link to their website or landing page to educate potential leads. This can help leads gain context before calling, which may weed out contacts that aren\u2019t a fit for your business.<\/li>\n
                    • In-app calling in testing. <\/strong>This feature will allow users to place calls to businesses in-app, which can improve Facebook\u2019s internal tracking and reporting options. No call content will be captured.<\/li>\n<\/ul>\n

                      Local delivery option for Collaborative Ads released<\/h2>\n

                      Grocery stores and restaurants understandably need to reach local traffic. To help these industries get the most out of Meta advertising, Facebook is globally rolling out a new local delivery feature for Collaborative Ads<\/a>.<\/p>\n

                      These ads will allow local businesses and consumer packaged goods brands to generate awareness for their goods and give people the option to order those products from a local delivery service. The ads will only show products that are listed as in stock with current pricing. The buying experience will be quick and easy, offering a streamlined path from product discovery to purchase.<\/p>\n

                      \"Local<\/a><\/p>\n

                      Source: <\/em>Meta<\/em><\/a><\/p>\n

                      Get paid in Instagram DMs<\/h2>\n

                      Instagram has rolled out new payment options<\/a>, allowing businesses to accept payment right in their DMs. Customers can pay invoices without switching apps or sites, allowing them a more convenient shopping experience while also granting businesses flexibility in how they do work.<\/p>\n

                      This feature is only available to eligible sellers<\/a> who use a Professional Account<\/a> on the Instagram mobile app.<\/p>\n

                      There are two ways businesses can accept payments in chat.<\/p>\n

                      The first is to go to your dashboard and then find and click \u201cGet paid in chat.\u201d<\/p>\n

                      \"Requesting<\/a><\/p>\n

                      You can also go to a DM thread with a customer and tap the $ icon in the typing box.<\/p>\n

                      To set up this payment option, you\u2019ll need to enter your personal information and bank account details.<\/p>\n

                      There aren\u2019t any fees to accept payments in Instagram\u2019s Direct Message chat, and there\u2019s 24\/7 access to customer support if needed. The customer\u2019s purchases will be protected, and they can use Meta Pay, credit card, or PayPal.<\/p>\n

                      \n

                      Top Facebook Updates August 2022<\/h2>\n

                      Facebook Live Shopping shutting down<\/h2>\n

                      Meta announced that the Live Shopping feature will shut down on October 1st<\/a> of this year. (Live streaming itself, of course, will still be available.)<\/p>\n

                      Live Shopping allows users to live-stream shopping events like sales or merchandise launches. Live viewers can make purchases as the stream goes on.<\/p>\n

                      The platform has said that consumer viewing behaviors are shifting. As a result, they’re focusing more on Facebook and Instagram Reels.<\/p>\n

                      The feature wasn’t super popular, so this change may not impact you. But if you have any Live Shopping campaigns planned, make sure you run them in September.<\/p>\n

                      New automation tools<\/h2>\n

                      Machine learning and automation are a huge focus in online marketing and advertising.<\/p>\n

                      Meta announced several new automation tools<\/a> to increase growth and sales. These tools will appear within their Advantage+ solutions<\/a>.<\/p>\n

                      There are a few updates here, all of which revolve around Meta’s Advantage expansion<\/a>, so let’s take a look at each.<\/p>\n

                      Advantage+ Shopping campaigns<\/h3>\n

                      Advantage+ Shopping campaigns rolled out on August 15th. They use automation to eliminate the manual ad creation process. These campaigns can create and split-test up to 150 creative options at once. This feature should help advertisers create profitable campaigns that convert faster.<\/p>\n

                      <\/p>\n

                      Image source: <\/em>Meta<\/em><\/a><\/p>\n

                      Meta shared that these new shopping campaigns saw significant cost-savings and conversion results. In 15 A\/B tests, the new campaigns led to a 12% lower cost-per-purchase conversion than standard ads.<\/p>\n

                      There’s more coming for these campaigns, too. Later this year, U.S. businesses with a checkout-enabled Shop can use their Facebook Shop in ads. Machine learning will direct users to your Shop or your site, wherever the user is most likely to convert.<\/p>\n

                      Automation Advantage features<\/h3>\n

                      In August, a few new tools launched to help small business owners create automated ads.<\/p>\n

                      <\/p>\n

                      Image source: <\/em>Meta<\/em><\/a><\/p>\n

                      Advantage+ creative<\/strong> adjusts creative for each individual who views an ad. Each person will see a version of the ad that they’re most likely to respond to.<\/p>\n

                      Advantage audience<\/strong> creates a personalized audience based on your specific Page. The audience adjusts as Facebook learns more about how your audience converts.<\/p>\n

                      Advantage+ app campaigns<\/strong> have also received several new features to maximize app installs. Updates include more creative flexibility, 7-day click attribution capabilities, and more detailed reporting.<\/p>\n

                      New B2B targeting options<\/h2>\n

                      B2B advertising through Meta has always been more challenging than B2C marketing. Especially when compared to B2B-oriented platforms like LinkedIn.<\/p>\n

                      Meta has just released new features<\/a> seeking to change that, though. They’ve announced improved B2B targeting options based on on-platform job titles and interests. These new audience segments include the following:<\/p>\n

                        \n
                      • IT decision-makers.<\/strong> This segment targets ads based on job titles.<\/li>\n
                      • Business decision-maker titles and interests. <\/strong>This segment uses job titles and interests to target business decision-makers.<\/li>\n
                      • Business decision-makers. <\/strong>This segment uses job titles and industries to target decision-makers. The group includes users in engineering\/IT, operations, HR, strategy or marketing.<\/li>\n
                      • New active business. <\/strong>Three new segments allow you to reach admins of engaged businesses that were created in the last 6, 12, or 24 months.<\/li>\n<\/ul>\n

                        More Reels features roll out<\/h2>\n

                        We’ve known for a while now that Meta was going all-in on Reels. It’s no surprise that we saw more Reels features come our way this August.<\/p>\n

                        First up: Users can now schedule Instagram and Facebook Reels<\/strong><\/a> through Creator Studio<\/strong>. Before this change, you could only schedule posts and videos through Creator Studio. (Pro tip: You can also use Hootsuite<\/a> to schedule and manage your Reels)<\/p>\n

                        Next, Meta added an “Add Yours” sticker<\/strong><\/a> for both Instagram and Facebook Reels<\/strong>. This sticker was previously only available in Stories. Viewers use the sticker to add a video response to a prompt or theme.<\/p>\n

                        \"Instagram<\/p>\n

                        Third, we’ve got cross-posting<\/strong>! Instagram users can now cross-post their Instagram Reels straight to Facebook. You’ll see a “Share your Reels to Facebook to grow your audience” prompt when you go to post a Reel on Instagram. You can choose to share all content or use the feature on a video-by-video basis.<\/p>\n

                        Finally, we got improved Insights for Facebook Reels<\/strong>. These more detailed analytics are now available in Creator Studio. They include metrics like reach, average watch time, and total view time.<\/p>\n

                        \n

                        Top Facebook Updates July 2022<\/h2>\n

                        New videos on Instagram automatically shared as Reels<\/h2>\n

                        We\u2019ve seen a significant focus on Reels on both Facebook and Instagram over the past few months. Sure enough, we\u2019ve gotten more Reels updates<\/a> in July!<\/p>\n

                        Standard video posts will now be full-screen experiences. All new video posts under 15 minutes long will automatically be shared as Reels. As part of this change, the Videos and Reels profile tabs are going to be merged.<\/p>\n

                        \"Dialog<\/a><\/p>\n

                        This means that moving forward, all of Reels\u2019 advanced editing features can be used for all video posts.<\/p>\n

                        Note<\/strong>: In-feed videos that were uploaded prior to this change will not<\/em> be converted to Reels.<\/p>\n

                        Meta launches Small Business Studios<\/h2>\n

                        Meta has announced<\/a> the launch of Small Business Studios<\/a>, a resource centre for businesses and marketers looking to grow on the platform.<\/p>\n

                        On top of a library of on-demand video course, the Small Business Studios will include:<\/p>\n

                          \n
                        • A tour of 5 major cities in the US focusing on education for small business owners and peer networking<\/li>\n
                        • One-on-one, 30-minute Meta marketing support from experts for everything from troubleshooting technical issues to building brand strategies<\/li>\n<\/ul>\n

                          The live tour has already started in Detroit (July 20-21), and will be visiting Columbus<\/a> (August 3-4), Kansas City<\/a>, MO (September 21-22), Austin<\/a> (September 28-29), and San Diego<\/a> (October 12-13).<\/p>\n

                          New option to boost Reels<\/h2>\n

                          Reels<\/a> are becoming a core focus for brands and casual users alike, and now you can easily boost them within Instagram\u2019s app.<\/p>\n

                          Boosted Reels will show up in user feeds, Stories, and Reels tabs.<\/p>\n

                          To boost a Reel, find the Reel you want to boost in your profile grid, and then tap Boost Post<\/strong>. You\u2019ll be able to enter in a few promotion settings and define your budget for the campaign.<\/p>\n

                          To be eligible for boosting, your Reels must meet the following criteria:<\/p>\n

                            \n
                          • The video must be less than 60 seconds long<\/li>\n
                          • The file must have a 9:16 aspect ratio (vertical full screen)<\/li>\n
                          • The Reel cannot use any third-party IP, including copyrighted music, interactive stickers, camera filters, or GIFs.<\/li>\n<\/ul>\n

                            New Creator Marketplace gets invite-only launch<\/h2>\n

                            Meta has been talking about their Creator Marketplace for a little while now, and we\u2019re finally getting our first real look at the dashboard as it moves into testing <\/a>for a small group of invite-only brands in the US.<\/p>\n

                            The Creator Marketplace is a new feature within Meta\u2019s Business Suite that will allow brands to find creators they want to partner with. Creator profiles will include short descriptions, recent posts, and core metrics like follower count, engagement, and average reach.<\/p>\n

                            \"Meta<\/a>

                            Image source: Instagram<\/a><\/em><\/p><\/div>\n

                            The marketplace makes it remarkably easy for brands to find the exact type of influencers they\u2019re looking to work with.<\/p>\n

                            Creator profiles can be filtered by gender, age, location, and interest. The same filters can be applied to creators\u2019 audiences<\/em>.<\/p>\n

                            The Creator Marketplace is more than a discovery tool. The dashboard also includes communication and collaboration features. Brands can message creators, outline campaigns, and request deliverables from one place.<\/p>\n

                            Meta rebrands Facebook Marketing Experts as Meta Pro Team<\/h2>\n

                            The Facebook Marketing Experts program designed to offer high-quality support to businesses using the platform has been around for a while. Now, Facebook is expanding the program<\/a> and rebranding it as the Meta Pro Team.<\/p>\n

                            Here\u2019s what this new rebrand includes:<\/p>\n

                              \n
                            • Expanded access to free live support to provide one-on-one guidance for business users<\/li>\n
                            • Specialized expert help in topics like ad optimization, technical troubleshooting for ad and account issues, campaign strategies, unlocking billing, and more<\/li>\n
                            • Technical support for the pixel, Conversions API<\/a>, and more.<\/li>\n<\/ul>\n

                              Learn more here. <\/a><\/p>\n

                               <\/p>\n

                              \n

                              Top Facebook Updates June 2022<\/h2>\n

                              Enhanced monetization features for creators<\/h2>\n

                              Mark Zuckerberg recently announced that Meta is rolling out more ways for creators to earn more money on Instagram and Facebook<\/a>.<\/p>\n

                              Creators can continue to hold onto their earnings. Zuckerberg shared that revenue sharing is off the table until 2024<\/strong>. This includes revenue earned from Badges, Subscriptions, and paid online events.<\/p>\n

                              Meta also announced the following changes:<\/p>\n

                                \n
                              • Facebook Stars<\/strong> are rolling out to all eligible creators. (Previously, only specific creators could access this feature.)<\/li>\n
                              • Reels monetization will be available for more creators through the Reels Play Bonus program<\/strong><\/a>. Creators will be able to cross-post and monetize their Instagram Reels on Facebook.<\/li>\n
                              • Interoperable Subscriptions<\/strong> are coming. Soon, creators will be able to offer paying subscribers on other platforms access to subscriber-only Facebook Groups.<\/li>\n
                              • Creator Marketplace<\/strong> is being tested on Instagram. This feature will help creators connect with brands for partnership opportunities.<\/li>\n
                              • Meta\u2019s Digital Collectibles<\/strong> test is expanding. This will allow more creators to display their NFTs in-app. This feature will be tested by a small group of U.S. creators on Facebook after coming to Instagram. Meta also plans to test NFTs in Instagram Stories.<\/li>\n<\/ul>\n

                                Users can create Reels from existing videos<\/h2>\n

                                Meta continues to focus on Reels, with new updates that make it even easier for users to start creating.<\/p>\n

                                Users will now be able to create Reels from existing videos<\/strong> when using Creator Studio. This update was spotted by Matt Navarra<\/a>.<\/p>\n

                                \"Creating<\/a><\/p>\n

                                Image source: <\/em>Matt Navarra <\/em><\/a><\/p>\n

                                This update allows users to repurpose existing content as short-form videos<\/strong>. You can share clips from your videos as Reels or Stories.<\/p>\n

                                This latest is one of many new Reels features this year. Scroll down to see all the other recent Reels updates that we\u2019ve gotten this year.<\/p>\n

                                Meta introduces API access for Reels<\/h2>\n

                                We’ve got another Reels update\u2014 and this is a big one.<\/p>\n

                                Meta is introducing API access for Reels<\/strong><\/a>. This will allow third-party developers to offer publishing, analytics, comment moderation and more.<\/p>\n

                                This is huge news for brands like Hootsuite<\/a>. Adding Reels capabilities to their top-of-the-line social media management platform will be a big win.<\/p>\n

                                Right now, about 25% of Instagram user accounts have access to Reels API on the platform. It\u2019s expected that the rollout will be complete by July 6th.<\/p>\n

                                Instagram rolls out new supervision & time management tools<\/h2>\n

                                Child and teen safety on social media is a major concern. In response, Instagram has rolled out new tools to help younger users engage with the platform<\/strong> in a safer, more responsible way.<\/p>\n

                                To start, parents and guardians can do the following:<\/p>\n

                                  \n
                                • Learn when their teen reports an account or post, along with details about who was reported and what type of report was filed<\/li>\n
                                • Set parameters for the day or week when they choose to restrict the teen\u2019s app usage<\/li>\n
                                • Send invitations to their teens in order to initiate supervision tools<\/li>\n<\/ul>\n

                                  Instagram will also send notifications to prompt teens to diversify the content they’re consuming. These will show up if they often look at the same kind of content on Explore. The notifications can also help raise awareness of the amount of time users spend on the platform.<\/p>\n

                                  These changes will start rolling out in the U.S., the U.K., Japan, Australia, Ireland, Canada, France, and Germany over the next month. They\u2019ll come to the rest of the world by the end of the year.<\/p>\n

                                  Instagram users can pin grid posts<\/h2>\n

                                  Instagram confirmed that \u201cpinned\u201d posts were in development, and now they\u2019re here!<\/p>\n

                                  As it rolls out, users will be able to pin three pieces of previously posted content<\/strong> to the top of their profile grid. This allows you to control what users interact with the first time they find your account.<\/p>\n

                                  Pinned posts can showcase recent promotions, introduce your brand, or highlight high-value content.<\/p>\n

                                  To pin posts, head to the post or Reel in question. Next, click on the three dots next to the post, and then you\u2019ll see the option to \u201cPin to your profile.\u201d That\u2019s all you need to do.<\/p>\n

                                  \"Pinning<\/a><\/p>\n

                                  Image source<\/em><\/a><\/p>\n

                                  Instagram also seems to be working on a customizable grid. This feature would allow creators to rearrange posts on their profiles. A custom grid would open up new design possibilities and may impact the visibility of different posts.<\/p>\n

                                  \n

                                  Top Facebook Updates May 2022<\/h2>\n

                                  More transparency for social, political and electoral ads<\/h2>\n

                                  Facebook has faced a lot of a controversy over the past few years, as transparency around social, political, and electoral issues on social media platforms has become an important topic in the public debate. Many people started questioning the ethics of ads from these categories, in particular.<\/p>\n

                                  As a result, Meta has recently rolled out new transparency tools <\/a>for social, political and electoral ads.<\/p>\n

                                  Starting in July 2022, the Ad Meta Library<\/a> will include summaries of targeting information for these ad categories. The data will be made available to vetted academic researchers. The goal is to study social media\u2019s impact on society (with measures to protect individual users\u2019 privacy in place).<\/p>\n

                                  The disclosed targeting details will include:<\/p>\n

                                    \n
                                  • demographic information including age, gender, interests<\/li>\n
                                  • how much of their budget individual advertisers dedicate to each target demographic<\/li>\n
                                  • whether an advertiser is using custom and\/or lookalike audiences<\/li>\n<\/ul>\n
                                    \"Meta<\/a>

                                    Source<\/a><\/em><\/p><\/div>\n

                                    New conversation management tools<\/h2>\n

                                    Live chat is one of the most popular ways for users to communicate with businesses. A significant number of customers<\/a> rely on messaging brands on social media platforms\u2014 particularly Facebook, Instagram, and WhatsApp\u2014 to get prompt assistance.<\/p>\n

                                    Understanding the business significance of direct messaging, Meta has been working on new conversation management tools for brands. In May, the company implemented new additions designed to make managing and monitoring conversations<\/a> a Facebook Business Page much more efficient. Let\u2019s look at each.<\/p>\n

                                    Streamlined creation for ads that lead to WhatsApp<\/h3>\n

                                    Messenger Ads<\/a> on Facebook allow businesses to create ads that, when clicked, take users directly to the brand\u2019s WhatsApp account to start an instant conversation.<\/p>\n

                                    Facebook is streamlining the creation process for this ad category. Soon, it will be possible to create ads directly from the WhatsApp Business App, without having to go through Facebook\u2019s Ads Manager system.<\/p>\n

                                    \"Simplified<\/a>

                                    Source<\/a><\/em><\/p><\/div>\n

                                    While many marketers will still want to use Ads Manager for more complex campaigns, the simplified process is a good fit for businesses unfamiliar with and intimidated by Facebook\u2019s advanced advertising platform.<\/p>\n

                                    WhatsApp messages are coming to your Meta inbox<\/h3>\n

                                    Businesses using Meta\u2019s Inbox (part of the Meta Business Suite available to all Page owners for free) can access and manage messages from Facebook Messenger and Instagram Direct in this single location. WhatsApp is now being added to the Inbox as well.<\/p>\n

                                    \"Meta<\/a>

                                    Source<\/a><\/em><\/p><\/div>\n

                                    Inbox promotional messages in testing<\/h3>\n

                                    Facebook is currently testing a new option that allows businesses to send promotional messages to customers who opt in. These text ads can be sent via Messenger and include information about products, events, or special deals. Customers receive notifications and see promotional messages alongside other \u2014\u00a0organic \u2014 incoming messages in their inbox.<\/p>\n

                                    This feature will allow brands to use Meta\u2019s inbox for more than just responding to customers. Businesses will be able to re-engage prospects and do proactive outreach. And since users have to opt-in to receive sponsored messages, the advertising format is unlikely to come across as spam.<\/p>\n

                                    \"Sponsored<\/a>

                                    Source<\/a><\/em><\/p><\/div>\n

                                    Expansion of lead generation and customer acquisition tools<\/h2>\n

                                    Meta\u2019s suite of tools has long been valuable for lead generation. Now, the company is launching new tools to further support brands in their customer acquisition efforts.<\/p>\n

                                    The new tools will help improve end-to-end lead generation management, making it easier for brands to generate leads, nurture them, and convert them into customers.<\/p>\n

                                    They include the following:<\/p>\n

                                      \n
                                    • A \u201cquote request\u201d option for Instagram.<\/strong> Businesses will be able to add a \u201cGet Quote\u201d button to their profile and use \u201cGet Quote\u201d stickers in Stories. The customizable lead form attached to the button and sticker will ask customers detailed questions to improve the accuracy of quotes. The feature is currently in testing.<\/li>\n
                                    • Partner integrations. <\/strong>Lead information from Meta can now be downloaded directly to a CRM of your choice with new partner integrations, making it easier for your sales team to reach out to leads fast.<\/li>\n
                                    • Creative flexibility with Instant Forms. <\/strong>Instant Forms will be easier to create and personalize, with new visuals and content options. Adding visual information about products to Instant Forms is expected to increase conversion rates. It may also be used to help build brand or product awareness.<\/li>\n
                                    • Filtering leads with Instant Forms.<\/strong> Soon, Pages can use the answers to multiple-choice questions in Instant Forms to determine which leads may or may not be a good fit, and filter them them accordingly.<\/li>\n
                                    • Gated content. <\/strong>Previously, businesses had to email users access to gated content (like webinars or ebooks) after a lead form was filled out using of auto-responders and third-party integrations. Now, businesses can create gated content that will be downloadable or accessed directly from the Lead Ad Form.<\/li>\n<\/ul>\n

                                      Instagram may start hiding stories<\/h2>\n

                                      Social media expert Matt Navarra spotted that Instagram seems to be testing a new Stories layout. The new format will hide \u201cexcessive\u201d posts, showing only three Stories from an individual user by default \u2014 unless viewers tap a \u201cShow All\u201d prompt.<\/p>\n

                                      This can be concerning for brands, who have long used the continuous-play Stories to capitalize on a focused audience. As a result, we could see brands getting more strategic about Story upload times and which Stories to frontload to increase CTRs.<\/p>\n

                                      Full-screen videos and photos tested in Instagram feed<\/h2>\n

                                      Head of Instagram Adam Mosseri recently said<\/a> that \u201cthe future of photos and the future of video is mobile-first.\u201d<\/p>\n

                                      We\u2019ve seen how well full-screen, vertical mobile content can do across Instagram Reels, Stories, and TikToks. It looks like standard in-feed Instagram photos and videos may soon follow suit.<\/p>\n

                                      The platform is testing 9×16 feed photos and videos<\/a>, which dominate an entire mobile screen.<\/p>\n

                                      Keep an eye out for this change in future months, and start recalibrating to account for the new dimensions with your photos and videos. Consider getting a store of educational infographics ready\u2014 the new format will likely be particularly useful for them.<\/p>\n

                                      \n

                                      Top Facebook Updates April 2022<\/h2>\n

                                      New monetization options in Horizon Worlds\u00a0<\/strong><\/h2>\n

                                      Meta has announced new programs designed to increase creator activity in <\/span>Horizon Worlds<\/span><\/a>, their virtual reality experience for Oculus.<\/span><\/p>\n

                                      The new monetization options coming to Horizon Worlds include:\u00a0<\/span><\/p>\n

                                        \n
                                      • A \u201cHorizon Worlds Creator Bonus\u201d that incentivizes creators with monthly payments for their progress towards specific goals, like creating worlds that retain or attract large audiences\u00a0<\/span><\/li>\n
                                      • New tools that will allow creators create and sell virtual effects, like fashion accessories or filters\u00a0<\/span><\/li>\n<\/ul>\n

                                        \"Purchasing<\/p>\n

                                        Source: <\/span><\/i>Meta<\/span><\/i><\/a><\/p>\n

                                        These options are an addition to the $10 million Horizon Creators Fund announced in October of last year.\u00a0<\/span><\/p>\n

                                        Right now, this program is only available to a small number of eligible creators in the United States, but <\/span>Meta says it\u2019s a crucial part of their \u201clong-term vision.\u201d<\/span><\/a><\/p>\n

                                        It\u2019s worth noting that Meta has invested <\/span>millions into its VR platform<\/span><\/a>, and it looks like Horizon Worlds will be even more of a focus for the company in the coming months and years.\u00a0<\/span><\/p>\n

                                        Instagram post-pinning feature in testing\u00a0<\/strong><\/h2>\n

                                        You know how Twitter and Facebook Groups allow you to pin posts you want users to see at the top of your feed?<\/span><\/p>\n

                                        A similar feature is <\/span>currently being tested on Instagram<\/span><\/a>. Users with access to the feature will be able to pin posts to the top of their profile, making their favorite or most popular posts immediately visible to new followers.\u00a0<\/span><\/p>\n

                                        Users who have this feature can access it by clicking on the three dots at the top right of a post and selecting the <\/span>Pin to your profile<\/b> option.<\/span><\/p>\n

                                        Wondering how brands and creators can take advantage of this feature? Here are a few ideas:<\/span><\/p>\n

                                          \n
                                        • Keep new product announcements at the top of the feed<\/span><\/li>\n
                                        • Make sure high-engagement opportunities (like contests) are immediately visible to users who view your profile\u00a0<\/span><\/li>\n
                                        • Highlight user-generated content (UGC) that drives significant results\u00a0<\/span><\/li>\n
                                        • Share top-performing content to engage new followers as soon as they visit your profile\u00a0<\/span><\/li>\n<\/ul>\n


                                          \n<\/span>We don\u2019t have any news just yet about when this feature might roll out to more accounts, but if the tests go well,\u00a0 we\u2019ll likely know more within a few months!\u00a0<\/span><\/p>\n

                                          Instagram Reel length now 90 seconds\u00a0<\/strong><\/h2>\n

                                          Since their introduction in 2020, Instagram Reels have boomed in popularity and become an incredibly valuable tool for brands. <\/span>Hootsuite\u2019s experiment<\/span><\/a> showed that using Reels can increase an account\u2019s overall engagement and follower count.\u00a0\u00a0<\/span><\/p>\n

                                          And we\u2019ve got good news \u2014 now, there\u2019s even more Reels to love! The max Reel length has increased from <\/span>60 seconds to 90 seconds long<\/span><\/a>.\u00a0<\/span><\/p>\n

                                          As Reels is the fastest-growing content feature on both Facebook and Instagram, this isn\u2019t a huge surprise. Still, it will be interesting to see whether or not creators take advantage of the longer video time option. Many Reels don\u2019t use the full 60 seconds as it is, knowing that sometimes shorter, more engaging videos may have higher video completion rates.<\/span><\/p>\n

                                          That being said, the longer time frames will likely be valuable for creators and businesses who share tutorial-style content, especially if they need that extra time to be thorough.\u00a0<\/span><\/p>\n

                                          New tagging options on Instagram\u00a0<\/strong><\/h2>\n

                                          We\u2019ve got two significant updates regarding tagging on Instagram: the platform is expanding both account and product tagging features.\u00a0\u00a0<\/span><\/p>\n

                                          Instagram has now <\/span>expanded product tagging<\/span><\/a> to all users in the U.S. For example, as a private user with only a hundred-something followers, I can now tag the new pair of shoes I just rocked on my vacation.\u00a0<\/span><\/p>\n

                                          While this may not sound like a big deal, it\u2019s important to keep in mind that <\/span>referrals from friends and family are the most trusted marketing medium<\/span><\/a> out there \u2014 people trust products, businesses, and creators that their personal connections love. This expanded tagging ability could lead to an increase in brand awareness and product purchases.\u00a0<\/span><\/p>\n

                                          In the same week that expanded product tagging launched, Instagram also began rolling out \u201c<\/span>enhanced people tags<\/span><\/a>.\u201d\u00a0<\/span><\/p>\n

                                          Here\u2019s how it works: Users have always been able to tag other accounts in video and photo posts, Stories, and Reels. They can still do that, but now, creators can select a category for themselves that will appear as an \u201cenhanced tag\u201d next to their name.\u00a0<\/span><\/p>\n

                                          Creators who are songwriters, for example, can select the \u201csongwriter\u201d category, and it will show up next to their name when tagged by other users. Here\u2019s what it looks like:<\/span><\/p>\n

                                          \"Enhanced<\/p>\n

                                          Source: <\/span><\/i>Instagram<\/span><\/i><\/a><\/p>\n

                                          Enhanced people tags can help attract user attention and establish a creator\u2019s brand identity. They tell users exactly what you have to offer as a creator and may help drive more traffic your way.\u00a0<\/span><\/p>\n

                                          These changes are exciting but not shocking, as Instagram and Meta overall have invested a great deal of time and funds into attracting creators to the platform and retaining their loyalty.\u00a0<\/span><\/p>\n

                                          \n

                                          Top Facebook Updates March 2022<\/h2>\n

                                          New Meta Advantage Suite for ads<\/h2>\n

                                          Meta is consolidating all of its automated ad products under a single platform called the Meta Advantage Suite.<\/a><\/p>\n

                                          This will include two groups of products:<\/p>\n

                                            \n
                                          • Those marked \u201cAdvantage\u201d allow you to automate aspects of campaigns you previously had to set up manually, like detailed targeting options.<\/li>\n
                                          • Those marked \u201cAdvantage+\u201d allow for full automation through the entire campaign setup process, including placement choice.<\/li>\n<\/ul>\n

                                            The tools are designed to help marketers reach new levels of optimization, personalization, and efficiency, and improve the advertising experience for both brands and advertising audiences.<\/p>\n

                                            Some of the core features include:<\/p>\n

                                              \n
                                            • Advantage Lookalikes and Advantage Detailed Targeting (currently known as Lookalike Expansion<\/a> and Detailed Targeting Expansion<\/a>), which allow Meta to reach broader sets of people outside of the initial set targeting settings to find high-converting users<\/li>\n
                                            • Advantage+ App Campaigns (currently known as Automated App Ads)<\/li>\n
                                            • Advantage+ Placements (currently known as Automatic Placements)<\/li>\n
                                            • Advantage+ Creative (currently known as Dynamic Experiences)<\/li>\n
                                            • Advantage+ Shopping Campaigns (known as Automated Shopping Ads), currently in beta testing.<\/li>\n<\/ul>\n

                                              Read more about the Meta Advantage Suite here<\/a>.<\/p>\n

                                              Brand safety updates announced<\/h2>\n

                                              Facebook has been introducing brand safety features over the last few years to give advertisers and businesses more control over where their content appears on the platform.<\/p>\n

                                              These are the new brand safety updates<\/a> currently in development:<\/p>\n

                                                \n
                                              • Third-party brand suitability verification in feed.<\/strong> Facebook has selected Zefr as a partner to provide reporting on the context in which ads appear in the feed on Facebook. They\u2019ll be working to find new ways to verify and measure the suitability of ads next to adjacent content (like the video played after an in-stream ad). This can benefit both the content creator and the advertiser.<\/li>\n
                                              • Content-based feed controls for businesses. <\/strong>This will help advertisers avoid showing up next to content that doesn\u2019t align with their brand\u2019s core values.<\/li>\n<\/ul>\n

                                                New Group admin tools on Facebook<\/h2>\n

                                                Facebook Groups has been a huge focus for Meta for the past few years, and it doesn\u2019t seem like that\u2019s changing anytime soon.<\/p>\n

                                                To further improve the community-building tool, Meta just announced new Group admin tools<\/a>:<\/p>\n

                                                  \n
                                                • Automatically declining incoming posts that have been identified by third-party fact checkers as containing false information<\/li>\n
                                                • Expanded \u201cmute\u201d function and allowing admins to \u201csuspend\u201d group members from posting, reacting, entering Rooms, or participating in Group chats<\/li>\n
                                                • \u201cAdmin Assist\u201d feature to automatically approve or decline member requests based on pacific criteria, like whether or not they\u2019ve answered all member questions<\/li>\n
                                                • Updates to \u201cAdmin Home,\u201d including a new overview dashboard to quickly review notifications, search tasks, and view insights<\/li>\n
                                                • New QR codes that admins can download and share where and how they like to send users to the Group\u2019s About page; this is an easy way to grow your Group quickly<\/li>\n
                                                • Option for admins to send Group invites through email<\/li>\n<\/ul>\n

                                                  \"Facebook<\/p>\n

                                                  Image source: <\/em>Facebook<\/em><\/a><\/p>\n

                                                  Chronological feed is back on Instagram<\/h2>\n

                                                  This month, we got the announcement that the chronological view feature has returned to Instagram\u2026 but only for users who want it.<\/p>\n

                                                  The chronological feed view<\/a> shows users content from accounts they follow in chronological order. It doesn\u2019t use the platform\u2019s overarching algorithm that takes user preferences and behaviors into account when arranging content on feeds.<\/p>\n

                                                  Following the update, users can view a \u201cFollowing\u201d feed to see posts from accounts that they follow in chronological order. If you select \u201cFavorites,\u201d you\u2019ll see content from users that you consider to be your favorites. You can find these by visiting the home page in the app and tapping on the Instagram icon in the top left.<\/p>\n

                                                  The main feed, however, will use the same basic algorithm that prioritizes what users have engaged with in the past. There are no controls yet for Stories.<\/p>\n

                                                  Executive suggests Instagram hashtags don\u2019t impact reach\u2026 much<\/h2>\n

                                                  This month, Adam Mosseri (Head of Instagram) announced in a Story<\/a> that hashtags don\u2019t actually help accounts get more views on their content \u2014\u00a0much to the surprise of social media marketers around the world.<\/p>\n

                                                  \u201cThey do help us to understand what a post is about, which means it might be more likely to show up in a place like a hashtag page, for instance, but in general, no, I wouldn\u2019t try to think of hashtags as a way to get more distribution.\u201d<\/p>\n

                                                  The idea behind this is simply that your content having the right hashtags may not make it more likely to show up as \u201csuggested\u201d content in users’ feeds. But don\u2019t discard your hashtag strategy altogether \u2014 it may make your content more likely to show up on a hashtag page.<\/p>\n

                                                  What\u2019s our opinion? Hashtags may not make or break your reach performance, but using them certainly won\u2019t hurt.<\/p>\n

                                                  Auto-generated captions on Instagram<\/h2>\n

                                                  Captions increase the usability and accessibility of video content, and Instagram has been investing heavily in both accessibility and<\/em> video content in recent years.<\/p>\n

                                                  As a result, they\u2019re now making it easier for users to add captions to their content with auto-generated captions for feed videos<\/a>. During the initial rollout, the feature will be released in 17 different languages (and more will be added later). Auto-generated captions can be turned off.<\/p>\n

                                                  \n

                                                  We\u2019re excited to share auto-generated captions for IG Feed videos.<\/p>\n

                                                  Adding captions makes Instagram more accessible for those in the deaf\/hard-of-hearing communities\ud83e\uddcf\ud83e\uddbb. You will have the option to turn captions on (or off).<\/p>\n

                                                  Available in 17 languages (with more to come). pic.twitter.com\/DiaFa95o7U<\/a><\/p>\n

                                                  \u2014 Instagram (@instagram) March 1, 2022<\/a><\/p><\/blockquote>\n