So we decided to divide this guide in two parts.<\/p>\n
In the first one, we cover interest-based targeting and specifically how you can reach your audience more accurately than your competitor by spending less money and get better performance<\/strong> at the same time.<\/p>\n In the second part, we show you how to use all the data you collected to improve your Facebook ad campaigns.<\/p>\n We’re also showing you how you can use your newfound interests and keywords to target your perfect audience.<\/p>\n <\/p>\n There are many different ways to do targeting research, and in the first part\u00a0of this guide, we describe the 16 most effective methods to find people’s interest that fit your offer.<\/p>\n You can jump straight to the “how to do it” section<\/a>, but why don’t you take a coffee and refresh your memory going through the whole guide? Here’s what you’ll find:<\/p>\n <\/p>\n Are you ready? Let’s go!<\/p>\n <\/a>Interest-based targeting is generally used for cold audiences \u2013 when you want to introduce yourself to people who haven\u2019t heard of you before.<\/p>\n Facebook is an amazing resource for that<\/p>\n Can you imagine how much work it would take to uncover most of your market around random websites and market to them if Facebook wasn\u2019t available?<\/p>\n First, you have to figure out EVERY website they could possibly visit.\u00a0Then you need to research the demographics of EACH of those sites to decide whether it\u2019s actually good enough for you to spend time promoting on.\u00a0Only after that, you can start figuring out how to promote yourself to these people, either through advertising or guest posting \u2013 if the site allows it at all.<\/p>\n I admit it sounds cheesy but in all honesty, I see it as a privilege that I only have to know how to advertise on one site even though that beast is Facebook.<\/p>\n Note: I will not be talking about lookalike audiences and retargeting in this article.<\/em>\u00a0They are both great options but deserve their own posts altogether.<\/em><\/span><\/p>\n Me: You: Me: When you search on Google, you have intent<\/em>. You know what you\u2019re searching for – you have an intention of finding something. On Facebook people are looking to see what\u2019s up with their friends, be inspired, get new inputs but they don\u2019t know what that\u2019s going to be.\u00a0They have zero interest in you or your ad. Zero. (unless you\u2019re a weirdo like me who likes to look at ads!)<\/p>\n It\u2019s up to you to create that interest, and one of the sneaky ways to do that is by using what you already know they are interested in \u2013 the stuff they filled in their Facebook profile themselves.<\/p>\n The key that interested-based targeting offers you is that you can speak to what you already know they like.<\/p>\n Pro tip: Facebook isn\u2019t too happy about you calling out the interest you are targeting, but when you find a subtle way to do it, it\u2019ll make people interested.<\/em><\/span> When you\u2019re searching for interests, Facebook has keywords just like Google. However, on Facebook, it\u2019s words that they put on your profile to fit you into a \u201cbox\u201d that advertisers can target.\u00a0This is based on your behavior, on which fan pages you like and on lots of other variables.<\/p>\n In the next lines I\u2019ll show you exactly what to look for and how to do it but, first, let me show you something interesting.<\/p>\n Are you aware of those pre-fabricated interests – the ones that you can select from the drop-down menu when creating your ad set along with behavior and demographic targeting? Probably yes.<\/p>\n Those are usually very broad and tricky to make useful. Let me show you why.<\/p>\n If you open up Facebook ad preferences<\/a>, you\u2019ll be able to see what you supposedly are interested in on Facebook.\u00a0How well-suiting do you find it compared to your actual interests?\u00a0Personally, it doesn\u2019t suit me well.<\/p>\n Below is an example of my own supposed ad preferences.\u00a0Those circled in red are those that I\u2019m NOT interested in, but Facebook still thinks I am.<\/p>\n While some of them are correct, what do they truly mean?<\/p>\n I\u2019m interested in online advertising because I\u2019m interested in Facebook advertising. Wouldn\u2019t it be a waste to target me using those two interests? Imagine how many irrelevant people you\u2019re actually reaching.\u00a0That\u2019s why I rarely use broad interests<\/strong>.\u00a0While Facebook is improving their advertising platform constantly, I haven\u2019t found them effective.<\/p>\n Keywords<\/strong>, on the other hand, is a blend of fan pages, buzzwords, and so on.<\/p>\n Keywords are pretty much a mixed bag and can be everything from absolutely horrible to unquestionably fantastic!\u00a0They can generally be put into two different groups: fan pages and other keywords<\/strong>.\u00a0My experience is that often those other keywords will perform worse than fan pages except<\/em> if you layer multiple of them on top of each other.<\/p>\n If the keyword isn\u2019t linked to a particular fan page, it will often be a \u201clike by association\u201d keyword.\u00a0<\/strong>It\u2019s a keyword Facebook uses to describe you that you haven\u2019t liked yourself, but rather one Facebook\u2019s algorithm has given you.\u00a0That could be based on your behavior such as commenting on a friend\u2019s post, talking about the topic in Facebook Messenger or in other subtle ways interacted with the topic.<\/p>\n Ideally, I aim to find specific fan pages around the topic with high engagement<\/strong>.\u00a0Running just one fan page per ad set (along with relevant demographic settings) allows me to laser-target those people and all I have to do is to research the website they\u2019re a fan of.\u00a0I\u2019ll try to figure out which topics they\u2019re interested in and what language they use before finding my own angle<\/a> to persuade them with.<\/p>\n The problem is that some fan pages can be unavailable from targeting.\u00a0There\u2019s no really clear explanation for how or why this happens, but Facebook told Amy Porterfield that they are not indexed<\/a> (whatever that means exactly is unclear).\u00a0So if you find a keyword available that isn\u2019t the actual fan page it might be a “like by association” keyword or a buzzword.<\/p>\n The going theory regarding the latter is that if a certain topic gains lots of traction all of the sudden, Facebook will automatically pull the description from Wikipedia and make sort of an info page about it. Like this one:<\/p>\n Towards the end of this article, I\u2019ll show you how to distinguish between fan pages and regular keywords.<\/p>\n But first, let\u2019s dive into what we should look for in our research and how to find it.<\/p>\n The essence is to target those who are really into your subject, not just the generic fan who is somehow interested or follows the subject to get the occasional news.\u00a0We need to find the people who think about it, talk about it and in all, love the topic.\u00a0Those who are interested in multiple facets and know those things that aren\u2019t common knowledge by the superficial fan.<\/p>\n Digitalmarketer<\/a>\u00a0described this in a great way using something they call the\u00a0\u201cBut No One Else Would\u201d Trick<\/strong>.\u00a0The idea is to look for the people who knows what no one else would about the topic.<\/p>\n As they mention in their example, Tiger Woods is a famous golfer, but he is so famous that people would follow his page for other reasons that golfing.\u00a0On the other hand, a golf enthusiast would know who Bubba Watson is, but no one else would.<\/p>\n You can apply this when you look for targeting ideas such as influencers, events or magazines. Instead of just targeting Bubba Watson, you can expand to also target people who like both Tiger Woods AND Bubba Watson.\u00a0That allows you to just grab the hardcore golfing fans who are part of the Tiger Woods fan page.<\/p>\n Before you do targeting research, you should have an idea about your buyer\u2019s persona.<\/p>\n As\u00a0Neil Patel<\/a> describes it:\u00a0\u201cA buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.\u201d<\/em><\/p>\n To create your own buyer\u2019s persona, he suggests answering these questions:<\/p>\n If you want to learn more about the buyer\u2019s persona, I\u2019d suggest you check out his article here<\/a>.<\/p>\n It’s about time to dive into the core of this guide: the specific methods you can use to find interests to target. <\/strong>Those that will set you far apart from your competition.<\/p>\n Source<\/a><\/p><\/div>\n When I do targeting research I simply fire up Evernote and go through all the ideas you’ll find below.\u00a0Whenever I find a keyword that is relevant, I check if it\u2019s available for targeting and, if it is, I just write it down. That\u2019s it.<\/p>\n By \u201cchecking if it\u2019s available\u201d I mean that when I have a potential keyword, I\u00a0simply open Audience Insights <\/a>and enter it there. If Facebook finds it, I know that the keyword is good and that I\u00a0can add it to my campaign later. If it doesn’t show up, I know it\u2019s unavailable.<\/p>\n Note: After this section, I\u2019ll also share some ideas on how to evaluate the targeting research you\u2019ve done<\/em>.<\/p>\n Lots of courses on Facebook advertising will sell you this as magic, a secret trick to targeting.\u00a0It is not. Actually, I call it a basic tool because it\u2019s available to everyone.<\/p>\n It is a great method tho, as it is super easy to use, and it\u2019s an amazing tool -because it has so much data available and it\u2019s free, but it\u2019s no secret weapon at all.\u00a0It\u2019s the easiest way to do research regarding how little you have to do versus the possible outcome you can get for your time.\u00a0The problem is that I\u2019d expect all my competitors to get the same results as me.<\/p>\n It\u2019s easy to go about. Here\u2019s a step-by-step.<\/p>\n Affinity means how much more likely the audience of your interest is to be similar to a certain page, compared to everyone on Facebook. I usually test those above 10x.<\/p>\n In the screenshot below, it means that the audience who likes F1 racing is 3.4x more likely to be interested in my interest \u201cFormula One\u201d compared to everyone on Facebook.<\/p>\n Another way is to search for ideas OUTSIDE Facebook. Personally, I use Google to search for things such as:<\/p>\n All I do is use Google to search for categories related to my niche.<\/p>\n I then search for their fan page on Facebook or visit their site to see if they link to a fan page and then check if it\u2019s available for targeting.<\/p>\n You can also check your customer’s\u2019 profiles on Facebook or if you notice people who are engaging a lot with your brand they sometimes have their interests\/likes publicly available.<\/p>\n This could also be people who are engaging a lot with competitors\u2019 content or the content of other fan pages.<\/p>\n You simply go to their profile page, select their interests and check the ones that might be relevant for you to get new ideas.<\/p>\n The method itself is very simple.<\/p>\n You find one fan page to start off with and then you like that page. Most pages will then give you suggestions to like similar pages.\u00a0Open those and check their availability in Audience Insights. Done? Now check the similar pages of those similar pages.<\/p>\n You can pretty much go on as long as you want until the suggestions you get are either too different from what you are looking for or you keep seeing the same suggestions over and over again.<\/p>\n If you scroll down, you will notice a section on the left-hand side saying \u201cliked by this page.\u201d You can click it and get even more suggestions!<\/p>\n You will notice that if you choose a like by association interest, your suggestions will usually be way off compared to a real fan-page.<\/p>\n Here\u2019s a screenshot from Power Editor.<\/p>\n A great tip I got from Glen Allsopp over at Viperchill<\/a>, is to run an ad campaign on Google simply with the purpose of seeing which sites people visit when they click your ad.<\/p>\n This should work even better if you run a retargeting campaign to people who have visited your site!<\/p>\n This is another great example from Glen<\/a>.\u00a0In this case, he fired up Social Bakers<\/a>, looked at the fastest growing sports brands in a certain week and noticed \u201cSpartan Race\u201d that stood out among other more obvious choices.<\/p>\n The Facebook graph is something that was used a while ago.<\/p>\n I\u2019ve found Audience Insights to be more helpful to me, but you can find the occasional gem.<\/p>\n What you do is use the Facebook search bar<\/a> to look interests, pages, groups and so on by entering the audience you are looking to find such as: \u201cpages liked by men who like FC Barcelona and Valencia CF\u201d and segment by location, etc. as shown on the right-hand side.<\/p>\n Jon Loomer shows some great examples<\/a>\u00a0and Social Media Examiner too<\/a>.<\/p>\n Open this link: https:\/\/www.facebook.com\/search\/str\/elizabethkbradley.com\/stories-keyword\/intersect<\/a><\/p>\n and now substitute exchange ELIZABETHKBRADLEY.COM with the name of your competitor or another website you\u2019ve found.<\/p>\n It searches for places where it\u2019s shared on Facebook \u2013 these might have a similar audience since they are interested in your competitor.<\/p>\n A similar trick to that is searching Google for this:<\/p>\n site:facebook.com “TEACHABLE.COM.”<\/em><\/p>\n Again exchange TEACHABLE.COM for whatever is relevant to you. The idea is similar to above, but I\u2019ve found that it returns different results.<\/p>\n Yep, Wikipedia has lots of suggestions to get your juices flowing. In this example, I\u2019ve searched for \u201cPhysics.\u201d<\/p>\n What I like to do is search the page (keyboard shortcut: CTRL+F on Windows and CMD+F on Mac) for the \u201csee also\u201d-section.<\/p>\n As you can see below, I\u2019ve highlighted some of the links that might help develop ideas further. Particularly the list of physicists and list of physics concepts might be interesting to look at.<\/p>\n If you scroll down to the bottom of the page, you\u2019ll notice among others \u201cbranches of physics\u201d which has lots of things you could target.<\/p>\n You need to click the \u201cshow\u201d button I\u2019ve highlighted on the right-hand side which has now turned to \u201chide\u201d as I clicked it.<\/p>\n I don\u2019t know much about physics so I\u2019m not going to go into details with the branches but notice how many suggestions you get and how you can click on each one and check the same two things for even more ideas.<\/p>\n There should be enough to get you going for the next decade!<\/p>\n As I was doing research for this article, I stumbled upon this great tip from Mindvalley\u2019s Khai Yong Ng<\/a>. If you are looking for ideas on authors or books, browse Amazon or go to a real bookstore!<\/p>\n Obviously, Amazon has a ton of products so you can easily look for ideas for other types of products too.<\/p>\n If you are looking for movies or actors, have a look at IMDB.com<\/a>.<\/p>\n Similarweb<\/a> is a great tool to get information about the audience on a particular site.<\/p>\n You\u2019re also able to see the most popular sites that people visited before and after they visited the site. In this example I\u2019ve used Amy Porterfield<\/a>\u2019s website as an example:<\/p>\n Similarsites<\/a>. I used Amy Porterfield as an example again.<\/p>\n There are several similarities to sort by. In this case, I sorted sites by similar topics.<\/p>\n Get specific website ideas there and see if they have a fan page or keyword available.<\/p>\n Click the tab \u201cindividual targeting ideas, \u201d and once you click the URL of a website you will even get demographics data \u2013 of course, this is from Google, so you\u2019ll get more accurate data by plugging that website into Facebook\u2019s Audience Insights.<\/p>\n As Tammy Cannon and Claire Pelletreau<\/a> explains you can see how ads shown to you are targeted.<\/p>\n When you see an ad simply click the small carrot as shown below.<\/p>\n And you\u2019ll be shown this menu on which you click \u201cwhy am I seeing this?\u201d.<\/p>\n And booyah, there you have it! All you\u2019ve got to do is write down \u201cMike Dillard\u201d.<\/p>\n There are many different ways to do targeting research.\u00a0I realize that one can only take in so much information in one ear before it pours out the other.<\/p>\n So, while I\u2019ve written as many targeting ideas as I can think of, I recommend you start out by just trying a few at a time and stick to the ones you prefer.<\/p>\n I prefer to start with audience insights as I\u2019ve often been able to find the fastest results there but many times I\u2019ve actually found the best results outside Facebook. One thing is to do the research and find the interests. Another is to put it together in the end. You need to creatively put the options together to reach the exact right people.<\/p>\n In the next section, we are going to talk about how to do that as well as how to target groups, plus one of the major issues I\u2019ve stumbled upon in my own research.<\/p>\n The simple and easiest way to get an ad campaign up and running is to choose one of the broad, prefabricated interests we discussed earlier.<\/p>\n They are easy to set up and requires very\u00a0little research.\u00a0However, there\u2019s often not much to gain from just targeting one of them.<\/p>\n When you are setting up your ad simply click the \u201cdetailed targeting\u201d-field and the menu with interests and behaviors will pop up.<\/p>\n As mentioned before you can also target specific fan pages.<\/p>\n It requires more research and I\u2019ve found that the more time you put into the research the better results you get in terms of finding a fan page that has your audience, is highly engaged and has fewer competitors.<\/p>\n Broader keywords and like by association keywords can be used effectively by layering them on top of each other.<\/p>\n Within the \u201cDetailed targeting\u201d-field, Facebook allows you to use OR and AND statements.<\/p>\n The OR statement is what you usually use when you select several interested, for the person to see the ad they need to be interested in either X or Y.<\/p>\n The AND statement allows you to target people who are interested in X and Y which means you can find people who are matching much more specifically.<\/p>\n This makes a huge difference in effectivity but also makes it trickier to test as you will have 2x or 3x the amount of combos to test and each will give you a different audience.<\/p>\n As you can see above, simply clicking the \u201cNarrow Further\u201d-button enables the AND statement.<\/p>\n I\u2019d suggest you write a buyer\u2019s persona and find the two or three most important parts of your core audience and look for ways to target that.<\/p>\n An example could be that you want to target a small privately-owned health clinic. Do you see the power of layering them on top of each other?<\/p>\n Another thing I\u2019ve noticed recently is that Facebook groups are increasing in popularity as it has become well-known that the organic reach has decreased<\/a>.<\/p>\n Everyone and their mother have one, and for a good reason.<\/p>\n Particularly with the new Facebook groups app, they are a great way to keep an engaged crowd but the problem is you can\u2019t target them with your ads.<\/p>\n \u2026 Or can you?<\/p>\n Attila from Iamattila.com<\/a> recently shared a great tip about how he target groups using exactly the AND statement I described above.<\/p>\n It\u2019s pretty simple:<\/p>\n It won\u2019t be particularly for that Facebook group but it\u2019s likely that people who liked that page will be targeted.<\/p>\n You can use the same trick for \u201cunavailable\u201d fan pages. If you stick \u2018til the end I\u2019ll share another trick you can use to find those magic \u201cunavailable\u201d fan pages.<\/p>\n Facebook has added an exclude option that as the name says gives you the option to select an interest and exclude people who like other interests from it.<\/p>\n If you are in the fishing niche you could target something like the magazine Outdoor Life and use the exclude function to exclude the audiences you don\u2019t want such as hunters, trail runners, and hikers.<\/p>\n You are likely to hear as many different answers to this question as there are Facebook marketers and there\u2019s no right or wrong.<\/p>\n It all depends on your strategy and what you\u2019d like to achieve.<\/p>\n Personally, I like to run lots of campaigns with smaller audiences \u2013 it does require more manual work but the performance is usually higher as well.<\/p>\n Generally, I\u2019ve found that aiming for around 100.000 people in your audience is a decent size. However, don\u2019t worry if you have 75.000 or 150.000.<\/p>\n There are different ways to distinguish like by association-keywords from actual fan pages. None of them is 100% accurate but combined they paint a strong picture.<\/p>\n As you can see in the example above the Facebook fan page has 56.884 people liking the page but Audience Insights tells us there are 250K-300K monthly active people when I enter AWeber (which by the way was the only \u201cAweber\u201d I could find available for targeting).<\/p>\n Liking something and being active are two different things but this clearly can\u2019t be that fan page however it may be that particular fan page PLUS people who engage with the topic through like by association.<\/p>\n As I said this isn\u2019t perfect but if those two numbers aren\u2019t close it\u2019s an indication that it might be a like by association-interest.<\/p>\n Often I\u2019ve found that keywords written purely with lowercase are more likely to be a “like by association” interest than if they are spelled normally (with the first letter in the word being uppercase and the result lowercase).<\/p>\n If you are targeting something that has official statistics (for example teachers in America), try to research how many people there are in the country and compare it to the amount you have found in Audience Insights.<\/p>\n Has Audience Insights found more people than the official statistics? \u2013 then it must be a like by association-interest.<\/p>\n I mentioned these previously. They are the info-pages that seem to be pulled from Wikipedia when a topic gets lots of attention in a short period of time.<\/p>\n If you search for the page on Facebook and it looks like the one below, it\u2019s a buzzword and not an actual fan page.<\/p>\n If the affinity is low (10x or less) for all suggested pages and the pages are clearly about different topics than your interest it indicates that the audience is very broad which again leads to a like by association interest.<\/p>\n As you can see in the screenshot above, for the keyword \u201cFormula One\u201d, after I sorted by affinity, only the first three are somewhat related to Formula One and motorsport. The rest are football related. If this was a strong fan page you\u2019d see lots of motorsports related pages at the top of the affinity-list.<\/p>\n Remember I mentioned there\u2019s another way to find unavailable fan pages?\u00a0Well, it\u2019s time-consuming so you probably won\u2019t have time for it but I thought I might as well include it here just in case.<\/p>\n You will be able to find some \u201cunavailable\u201d fan-pages by trying out various keywords around the topic such as the company category mentioned on their fan page.<\/p>\n I was once able to find an unavailable fan page by writing the company\u2019s original name (they changed it some years ago), which I found on their website\u2019s history page.<\/p>\n This suggests that all fan-pages are available but some are tagged incorrectly.<\/p>\n This \u201ctrick\u201d is something that does require patience and creativity but if you figure it out you will be greatly rewarded by lower prices and better performance due to the lack of competitors.<\/p>\n Researching can be somewhat dreadful and time-consuming but I\u2019ve found that it directly impacted my ads\u2019 performance.<\/p>\n I look at it as a trade-off, the more money you have to spend on ads the less research you have to do as you can simply just test more keywords and let the data speak for itself.<\/p>\n![\"FB](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/ultimate-guide-fb-ads-interest-targeting-research-1024x537.jpg\")
<\/a><\/p>\nTABLE OF CONTENTS:<\/h4>\n
PART\u00a01<\/h5>\n
\n
PART 2<\/h5>\n
\n
\n![\"FB](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/ultimate-guide-fb-ads-interest-targeting-research-part-1-1024x536.jpg\")
<\/p>\n<\/a>Users on Facebook don\u2019t care about your ad, so what do you do?<\/h2>\n
\n“You create interest.”<\/p><\/blockquote>\n\n
\n“But didn\u2019t you just say that we were targeting an interest<\/em>?”<\/p>\n<\/blockquote>\n
\n“Yes, I did.”<\/p><\/blockquote>\n
\nExample: You are targeting Liverpool football club. Instead of writing \u201cDid Liverpool find a new striker?\u201d, You could make it much subtle by using their own language \u201cDid the Reds find the new Torres?\u201d.\u00a0<\/em>This may require some insights into your audience, but I\u2019ve found the results to give disproportionate results compared to the work it took to create.<\/em><\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/1.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/2.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/F1.png\")
<\/p>\n<\/a>So, what am I looking for about these interests?<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/but-no-one-else-would-trick.jpg\")
<\/p>\n<\/a>Buyer\u2019s persona<\/h2>\n
\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/brace-yourselves-research.jpg\")
<\/a>16 ways to research targeting interests<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/8.png\")
<\/p>\n#1. Audience Insights \u2013 sort by affinity<\/h3>\n
\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/19.png\")
<\/p>\n#2. Search Google<\/h3>\n
\n
#3. Stalk your current customers and see which fan pages or interests they like<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/15.png\")
<\/p>\n#4 & 5. Fan page suggestions and pages liked by fan page<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/16.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/16.2.png\")
<\/p>\n#6. \u201cCreate ads\u201d suggestions<\/h3>\n
\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/20.png\")
<\/p>\n#7. Create a Google campaign to learn which sites people come from<\/h3>\n
#8. Use Social Bakers<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/glen.png\")
<\/p>\n#9. Use Facebook Graph to get inspiration<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/9.png\")
<\/p>\n#10. Search Facebook for posts<\/h3>\n
#11.\u00a0Search Google for posts on Facebook<\/h3>\n
#12. Good ole Wikipedia<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/6.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/7.png\")
<\/p>\n#13.\u00a0Browse products on Amazon and movies on IMDB<\/h3>\n
#14. Similarweb and Similarsites<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/10.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/11.png\")
<\/p>\n#15. Google Display Planner<\/h3>\n
\n
#16. The \u201cwhy am I seeing this?\u201d-button<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/12.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/13.png\")
<\/p>\n<\/a>Conclusion<\/h2>\n
\nListicles was all the hype a while back and these articles are great to gather ideas that you can target on Facebook.<\/p>\nWhat’s next?<\/h2>\n
\n<\/a>
\n![\"FB](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/ultimate-guide-fb-ads-interest-targeting-research-part-2.jpg\")
5 Methods you can use to target your audience<\/h2>\n#1. Broad, prefabricated interests<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/1-1.png\")
#2. Fan pages<\/h3>\n#3. Layering keywords<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/5.png\")
<\/p>\n
\nIn your research, you may have found that your target audience is interested in health related topics, small business topics, and entrepreneurial topics.
\nSo you create one audience consisting of people interested Entrepreneur Magazine AND the private health clinic association AND WordPress or some other tool they use in their daily practice.<\/p>\n#4. Target groups<\/h3>\n
\n
#5. Use the \u201cexclude\u201d-function<\/h3>\n
<\/a>How big should the audience size be?<\/h2>\n
<\/a>How to distinguish like by association-keywords from actual fan-pages<\/h2>\n
#1. Compare audience size in Audience insights with amount of fans on the fan-page<\/h3>\n
\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/3.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/4.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/4.2.png\")
<\/p>\n#2. Interests only (using lowercase)<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/21.png\")
<\/h3>\n#3. Look at official statistics<\/h3>\n
#4. Fan pages that look\u00a0like Wikipedia<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/F1-1.png\")
<\/p>\n#5. Suggestions from Audience Insights<\/h3>\n
\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/17.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/03\/18.png\")
<\/p>\n<\/a>One trick to finding unavailable fan pages<\/h2>\n
<\/a>Conclusion and takeaways<\/h2>\n
The key takeaways are<\/h3>\n