{"id":47388,"date":"2021-11-25T15:30:12","date_gmt":"2021-11-25T23:30:12","guid":{"rendered":"https:\/\/adespresso.com\/?p=47388\/"},"modified":"2021-11-25T16:30:13","modified_gmt":"2021-11-26T00:30:13","slug":"linkedin-ads-everything-need-know","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/linkedin-ads-everything-need-know\/","title":{"rendered":"LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)"},"content":{"rendered":"

LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.<\/p>\n

But LinkedIn Ads aren\u2019t just for B2B companies \u2014 B2C companies, nonprofits, universities, and many other types of organizations can also use this ad platform for specific purposes to great success, including (but not limited to) finding the right applicants for job openings.<\/p>\n

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In this post, we\u2019re going to look at absolutely everything that you need to know about LinkedIn advertising and dig into how you can leverage the platform for your business.<\/p>\n

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Types of LinkedIn ads<\/b><\/h2>\n

Most LinkedIn ads fall into one of four categories. Let\u2019s take a look at each of them along with some examples.\u00a0<\/span><\/p>\n

Sponsored Content<\/strong><\/h3>\n

Sponsored content ads are in-feed ads that look like standard posts except for the \u201csponsored\u201d tag attached. They\u2019re great for engagement and have outstanding visibility, giving you a chance to create engaging content that users will want to click on.\u00a0\u00a0<\/span><\/p>\n

\"LinkedIn<\/p>\n

You can use any of the following ad formats:<\/span><\/p>\n