![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/05\/fb-business-manager-guide-2020-1024x536.jpg\")
<\/p>\nA lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether.<\/p>\n
If you’re not using Facebook’s Business Manager (whether intentionally or otherwise), however, you are missing out on multiple valuable marketing opportunities. While Business Manager is essential for agencies, it also has numerous benefits for businesses of all sizes that can improve the efficacy of your marketing or offer new features with new capabilities.<\/p>\n
<\/p>\n
Whoever you are, in this article we\u2019ll do our best to convince you that now is the time to make the leap to Facebook Business Manager, and we’ll show you how to get started. <\/strong><\/p>\n We\u2019ll cover what is Facebook Business Manager<\/strong>, how to get started<\/strong> in it, what the key features<\/strong> are, and how Facebook Business Manager will benefit your business<\/strong>.<\/p>\n <\/p>\n There’s a lot to cover so let’s dive in!<\/p>\n Let\u2019s start with how Facebook<\/strong> themselves define the Business Manager<\/a><\/strong>:<\/p>\n Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.\u201d<\/i><\/p><\/blockquote>\n They simplify this even further down to \u201cmanage everything in one place with Business Manager\u201d<\/p>\n Historically, when Facebook advertising started out there was no need for Business Manager as the average business probably just had a couple of ad accounts and Facebook pages and a handful of employees to manage them. Facebook’s Page features were also much more limited than they are now; back then, Pages were brand new. Analytics were nothing like they are now, tracking pixels didn’t exist in the same capacity, and even features like dynamic ads from product catalogs weren’t a thing yet.<\/p>\n Over time, we’re seeing more businesses owning more Pages, working with more agencies, and taking advantage of more of the incredible features now available to us.<\/p>\n Simply put, Facebook’s Business Manager is now a fully native tool available to all Pages<\/strong>. It can be used to manage your ads, your Pages, connect with agencies (or, if you’re an agency, connect to clients), and take advantage of in-depth features like setting up your pixels or adjusting custom attribution windows for your Facebook Ads. Here, you can also manage billing, review brand safety concerns, manage events, create product catalogs, and store images and videos for your Pages.<\/p>\n If you are at your first campaigns, you might want to click here and learn how to get your Facebook ad account, Facebook page, and Business Manager ready to work.<\/a><\/span><\/strong> If you are ready to dig deeper into how the Facebook Business Manager works<\/strong>. just keep on reading.<\/p>\n Let\u2019s start with the lefthand menu <\/strong>in Facebook Business Manager and explore the options available in 2020:<\/strong><\/p>\n There are options for the following:<\/p>\n Managing all these in one place from one menu is so much easier than having them spread out across different portals, and agencies and businesses with multiple Pages can use the business manager to effortlessly manage all of their Pages or their client’s Pages and ad accounts.<\/p>\n At this stage you might be feeling overwhelmed by the dozens of options available but don\u2019t worry, you don\u2019t have to use all the tools at once, some of them won\u2019t be used at all. Others, you may only need to access once (like to set up your tracking pixel, if no changes are needed later down the road) or may not need to access ever again.<\/p>\n If ever you get stuck just use the search bar across the top of your account and hey presto, it will find all your available tools, the ad campaigns, ad sets, and ads, all in one place.<\/p>\n There are six primary reasons that you’ll want to consider using Facebook’s Business Manager. If you’re still not convinced you need the tool, let’s look at each one.<\/p>\n Practically being required to use the tool is a great reason to do so, in our humble opinion.<\/p>\n During the last quarter of 2018, Facebook started making Business Manager compulsory for all accounts using custom audiences created from email lists<\/a>.<\/p>\n Any advertiser looking to maximize performance should be using email custom audiences, for example, to nurture leads or to get customers to make a repeat purchase.<\/p>\n Alternatively, these lists of warm audiences can be excluded from cold traffic prospecting campaigns.<\/p>\n Although audiences can also be created based on pixel events, these audiences only last for 180 days whereas an email audience can be used forever.<\/p>\n So, if you\u2019re looking to get the most out of your advertising you\u2019ll have to switch to Facebook Business Manager.<\/p>\n Without Facebook Business Manager it\u2019s difficult to separate a personal Facebook profile from the business assets that they control.<\/p>\n This is a recent conversation I had with an agency owner:<\/p>\n It probably happened to you too: your staff wants to keep their personal profile separate, and it gets tricky adding multiple staff to each asset.<\/p>\n This has resulted in companies that don\u2019t use Business Manager creating \u201cgrey accounts\u201d where they create a fake personal profile with a shared login for all staff.<\/p>\n This is strictly against Facebook\u2019s terms of service<\/a>:<\/p>\n We have seen Facebook disable fake profiles which has blocked companies from accessing their own Facebook pages and ad accounts.<\/p>\n Thankfully they managed to regain access but it\u2019s a huge risk, and one that can be easily avoided by switching to Business Manager.<\/p>\n As we mentioned in the first section, there are dozens of types of assets and tools, all of which need to integrate with each other to work properly.<\/p>\n If ever you have a technical issue it\u2019s likely that the first thing Facebook business support will ask is if you\u2019re using Business Manager.<\/p>\n They\u2019re unlikely to be able to offer in-depth help unless you\u2019re using their recommended tools.<\/p>\n Ask yourself a question:<\/p>\n Do you want to switch to Business Manager now when you can plan a smooth transition or would you rather switch in a hurry when you\u2019re already dealing with technical issues?<\/i><\/p><\/blockquote>\n If you just have a Facebook page and an ad account then importing them into Facebook Business Manager is easy. However, over time the number of assets your company holds has a habit of rapidly expanding.<\/p>\n Maybe you set up an Instagram account, then create a Facebook pixel, next add some new employees and so on.<\/p>\n Even with just a few assets, it can get complicated working out which employee needs which level of access to what assets.<\/p>\n In extreme cases, we\u2019ve seen franchise businesses trying to move 100 Facebook pages, 100 ad accounts and hundreds of staff into Business Manager and it becomes a complex and time-consuming project.<\/p>\n If you make the switch now it\u2019ll be far easier than making a more complicated transition in the future.<\/p>\n Marketing tends to be an industry with high staff turnover and often agencies are engaged for occasional short-term projects. Over time this can cause security risks with ex-employees still having access.<\/p>\n By having all assets, employees, and agencies in one portal it\u2019s possible to do a monthly audit to ensure only the right people have the correct levels of access.<\/p>\n The key here is to have one member of staff in charge of Facebook Business Manager and to have them schedule a monthly audit.<\/p>\n Every time we take on a new client we find their employee and agency list needs a spring clean, it\u2019s not enough to be using Business Manager you have to have to intentionally do a monthly check.<\/p>\n Facebook Business Manager includes a Security Centre where you can require two-factor authentication for all employees (recommended) and it will also help your auditing by letting you know if any employees are inactive.<\/p>\n Not only is there no charge for using Facebook Business Manager, but better still it enables you to access Enterprise-level tools which are now free for all Facebook advertisers.<\/p>\n For instance, there\u2019s the Facebook Analytics tool<\/a> where you can create an Event Source Group (ESG) consisting of pixels, pages, and apps, allowing you to combine several data sources together into one analytics dashboard:<\/p>\n Did we convince you that you must get started with Facebook Business Manager right now? The next section will get you started in six easy steps and show you a few tricks to maximize your advertising results<\/strong>.<\/p>\n Simply follow the instructions<\/strong> in the next few sections to get your Facebook ad account<\/strong>, Facebook page<\/strong>, and Facebook Business Manager ready<\/strong> to start bringing in new customers in six easy steps<\/strong>!<\/p>\n Head on over to https:\/\/business.facebook.com\/<\/a> in order to set up your first business account.<\/p>\n Once there, you should see a big blue button that appropriately says \u201cCreate Account.\u201d \ud83d\ude2f<\/p>\n Next, it\u2019ll have you log in to Facebook just like usual:<\/p>\n Then, create your Facebook Business Manager account by typing in your business name. This name will be visible to everyone and can\u2019t contain any special characters (sorry, startup hipsters).<\/p>\n Next, create your business profile by typing in your name and email address.<\/p>\n Pretty smooth sailing so far, right?!<\/p>\n Once you signup, you are launched directly into the Business Manager app that will look something like this:<\/p>\n Here is your dashboard, where you can access everything about your business. <\/strong><\/p>\n The first step they will prompt is to create or \u2018claim\u2019 your Facebook business page and ad accounts.<\/p>\n In the primary navigation bar, find “Business Settings” as an option.<\/p>\n If you already have a Facebook business page or ad account setup you should see it in the middle of the screen now.<\/p>\n When you first set up Business Manager, you’ll be given the option to add new accounts, request access to other ad counts, and create new ad accounts. You can also claim, request access to, or create new Pages. Here, essentially, you can manage everything related to your Business Manager<\/strong>.<\/p>\n Here you can get started with ad accounts, pages, and people. They\u2019ve simplified these options a lot, so it should be self-explanatory to see what you should be doing next (i.e. \u201cCreate Page\u201d for first-time visitors, or \u201cClaim Page\u201d if you already have one up, etc.).<\/p>\n Simply point, click, and follow the on-screen instructions.<\/p>\n Now let\u2019s create a new ad account inside the Business Manager.<\/p>\n The Ad Account options will be in the upper row under your Business Manager Settings. Simply look over to the right-hand side for the button that says \u201cCreate Ad Account<\/strong>.\u201d<\/p>\n Next, it will ask you to fill in some basic information like your ad account name, what business manager profile you want to connect it to, the timezone of your business, and the currency you use:<\/p>\n Once you fill out your business information, select the people you want to add to this new ad account:<\/p>\n Here you can also select default roles for each individual. So that means you might want to give different access levels to one person who\u2019s an outside vendor vs. your in-house marketing manager.<\/p>\n Don\u2019t worry, you can always edit this later. We\u2019ll also show you how to add more people (employees, admins, advertisers, and more) in the next few sections.<\/p>\n Once you select the initial users to add, hit \u201cSave Changes\u201d and your account is created like so:<\/strong><\/p>\n The next step is to setup a new method of payment<\/strong> before you can start advertising.<\/p>\n You should see links in the middle of the page to click and edit payment method details. Or you can look over to the upper right-hand corner to return to some of the information we just setup (like people).<\/p>\n Now let\u2019s add a new payment method. Look for the text link \u201cView Payment Methods\u201d as shown in the picture above. It will bring you to a blank page that confirms there are no payment methods currently available.<\/p>\n So click on the \u201cAdd Payment Method\u201d button to begin:<\/p>\n Once you enter the appropriate details, your Facebook ad account will be almost ready to start advertising.<\/p>\n The only thing holding you back now is a Facebook Business Page (if you don\u2019t have it already). So let\u2019s set one up.<\/p>\n Head back to the Setup Guide section of the Business Manager and look for \u201cCreate Page\u201d to get started creating one from scratch.<\/p>\n First, you\u2019ll need to choose a Category for your page:<\/p>\n Go ahead and type in your Page Name<\/strong> (for the Company) and select a business category<\/strong> (e.g. Consulting Agency).<\/p>\n Click \u201cCreate Page\u201d<\/strong> to you know, create your page, and Facebook will automatically link it back to your Business Manager<\/strong>, too. (Nice guys.)<\/p>\n Then, you\u2019ll also be redirected back to your Business Dashboard to do one of two things next:<\/p>\n If you click on the first choice, you can follow the link over to customize your new Facebook Page.<\/p>\n Let’s give a look to the second option.<\/p>\n When you’re ready to add new team members to your Page or ad accounts, you’ll need to enter in their email addresses. You should see their profile picture pop up.<\/p>\n When you’re inviting specific users, you can choose which Pages you want to grant them access to, and which specific tasks you want them to be able to complete. You can limit this; even though “employee” roles allow someone to manage jobs, I can disable this feature for particular employees if I choose, which you can see here.<\/p>\n If there’s an existing ad account you want to sync up with, fortunately this is pretty easy to do, too. Head to your main Business Settings section, and then look for “Ad Accounts.”<\/p>\n Click “Add” and then choose the correct prompt. If you want to Add an account, you’ll need to enter in the account ID. Note that once you add an account to Business Manager, you can’t remove it.<\/p>\n <\/p>\n You can also request access to other ad accounts. If you’re synching up with a sister company, for example, or helping a client with their ad accounts, this is when you’d use this feature. You can either enter in the ad account’s ID (which the other party would need to supply to you) or have them Assign you as a partner utilizing a custom code that will be displayed here.<\/p>\n <\/p>\n Let\u2019s discuss how the Facebook Business Manager works now that you\u2019ve got your ad accounts and the page linked.<\/p>\n Login to your Business Manager Dashboard look for the menu in the upper left-hand corner of the screen.<\/p>\n This will expand the entire menu of items<\/strong> you\u2019ll typically work within the Facebook Business Manager.<\/p>\n This menu is like your \u2018jumping off\u2019 point because you can do almost anything from here.<\/p>\n You can create or manage new ad campaigns. You can edit or add new apps. You can create new page posts. All of your data, analytics, and conversion information will be a click away. And you can even manage audiences, pixels, product catalogs, and videos.<\/p>\n Here\u2019s how you can create new audiences for your ad campaigns.<\/p>\n Open up the Business Manager<\/strong> menu and look for the Audiences tab. <\/strong> Here we can choose between creating three new audiences<\/strong>:<\/p>\n Let\u2019s take a look at how to create each one now.<\/p>\n Custom audiences <\/a>are most often used to connect with the people who have already shown an interest in your business, service, or product.<\/p>\n You can create a custom audience<\/strong> from a contact list, previous or ongoing website traffic, or mobile app usage.<\/p>\n Here\u2019s how to get started.<\/p>\n A Customer File custom audience consists of current\/existing customers. You can target ads to these customers on Facebook and Instagram (and the audience network).<\/p>\n If you have MailChimp, you\u2019re in luck! There\u2019s already an existing integration so you can instantly connect your account. Otherwise, you\u2019ll most likely need to upload a file of customer data<\/strong> (like emails or phone numbers) that Facebook will then use to match against their user database.<\/p>\n Here\u2019s how it looks when you go to setup your upload a customer list:<\/p>\n Here you can simply copy and paste your list or upload a .CSV\/TXT file. Under the identifiers section, you can highlight over each one to see an example to inform your file structure:<\/p>\n Next, upload your list or paste it into the box and hit \u201cNext\u201d to map your identifiers.<\/p>\n Hopefully, this should have automatically mapped fields for you. If everything is good to go, you should see a green check mark to signify the right format.<\/p>\n Next, click \u201cUpload & Create\u201d and you\u2019re done<\/strong>.<\/p>\n If you click \u201cWebsite Traffic\u201d from the main custom audiences menu, you will simply have to install a pixel code on the website pages you want to track visitors. Some content management systems (CMS) will have an existing integration setup so that it only takes a few clicks. Otherwise, you\u2019ll have to copy and paste some code to make it happen.<\/p>\n Next, you can adjust the individual audience settings<\/strong> based on your preferences.<\/p>\n When finished, you\u2019re all set!<\/strong><\/p>\n Select \u201cCreate a Lookalike Audience\u201d now to replicate one of your existing saved ones.<\/p>\n To create a lookalike audience, you need to have an existing audience that Facebook can then use to find \u2018lookalike\u2019 targets<\/strong> that similar to those already on your lists. So start by selecting the individual custom audience or Page as the Source for your new lookalike audience.<\/p>\n Then you can also select the locations to target and the audience sizes (which will determine how specific or small the targeting gets).<\/p>\n When satisfied, simply hit \u201cCreate Audience\u201d and you\u2019re all set.<\/p>\n Navigate back to Asset Library and go to Audiences to create a saved audience<\/strong>.<\/p>\n The third and final choices could be \u201cCreate a Saved Audience.\u201d<\/p>\n Here, you can create an audience from scratch choosing what locations, age range, demographics, and interests to target.<\/p>\n The Detailed Targeting will allow you to drill down into Demographics, Interests, Behaviors, and more to make your targeting even more granular.<\/p>\n These detailed targeting options will include values for job title, income ranges, interests, hobbies, and more.<\/p>\n For example, you can start by selecting what someone does for a living:<\/p>\n Then you can narrow the audience further by excluding segments of people.<\/p>\n For example, you can add extra criteria on to the original job title to select only people who make over a certain amount of money each year:<\/p>\n In this case, we only want to target attorneys with an income of at least $150-249k.<\/p>\n And then you can take it another step further by excluding an additional segment based on the type of lawyer you\u2019d like to target:<\/p>\n When ready, hit \u201cCreate Audience\u201d and you\u2019re all set to go.<\/p>\n Head back to the Business Manager dashboard and select Pixels under “Events Manager.” Here, you’ll be able to manage an existing pixel or set up a new one if needed.<\/p>\n Click the green “Set Up Pixel” option if you’re ready to do so. (Remember, your tracking pixel is what helps you assess what actions are taken after an ad is clicked and allows for retargeting based on actions happening on your site and off-Facebook! It’s valuable!).<\/p>\n You can install the pixel code one of three ways:<\/p>\n <\/p>\n Click on one or the other to follow the instructions. (You can read more about how to set up the pixel fully here<\/a>.)<\/p>\n Now, here\u2019s where the fun begins: Event codes<\/strong>.<\/p>\n Event what<\/em>?!<\/p>\n On a serious note: Events are actions taken by customers or users on your website. These are typically \u2018soft\u2019 goals, or micro-conversions, that don\u2019t always result in a macro (revenue-generating) conversions. Think registering for a webinar, opting in to your email, or messaging your business. <\/strong><\/p>\n The event code you install will let you track those actions for advertising purposes, things like when a product is added to cart, new pageview, etc. Here\u2019s an example from Facebook<\/a> to give you an idea of what your code will look like with events.<\/p>\n Where:<\/p>\n 1 = Your website’s current code.<\/b> You will paste the Pixel code between the two head tags of your web pages.<\/p>\n 2 = Your FB pixel base code<\/b> that you just copy and pasted<\/p>\n 3 = Additional, standard event code<\/b>.<\/p>\n Here are the nine standard event codes you can add to your Facebook Pixel code depending on which page you are customizing for:<\/p>\n You’ll want to include these custom event codes onto the standard base code, and then attach them to each individual page that signals the action has been completed.<\/p>\n You would attach the tracking code and complete registration event code, for example, into the code on your “Thanks for Registering” page on your site. This page is only pulled up once that action was taken, and the pixel will fire and track that event. .<\/p>\n Product catalogs are incredibly valuable. They allow you to create Dynamic Ads<\/a>, which show specific products to specific users without you needing to create tens or hundreds or even thousands of individual ads for each individual product.<\/p>\n To create a product catalog, head to Assets in the Business Manager menu and click on \u201cProduct Catalogs.\u201d<\/p>\n On the next screen, click on \u201cCreate Catalogs\u201d to get started.<\/p>\n Here you will name your catalog and choose the appropriate type (e.g. Products, Hotels, Flights, Destinations, etc. :<\/p>\n For this example, we chose \u201cProducts.\u201d Next, you will be asked to add a product feed.<\/p>\n Go ahead and enter your feed name, currency, and upload type (single vs. recurring uploads):<\/p>\n Then, hit next and get ready to upload your file.<\/p>\n Since you likely don\u2019t have a product catalog setup or haven\u2019t done one before, here are some basic guidelines<\/strong> below to help you format the spreadsheet<\/strong> properly. These fields are required for every product catalog.<\/p>\n The good news is that many big eCommerce platforms, like Magento<\/a>, BigCommerce<\/a>, or Shopify<\/a> for example, will have an app, extension, or feature to help support these product catalogs.<\/p>\n Next, you can add additional detailed items for each different product specs.<\/p>\n Once you\u2019ve got a spreadsheet that looks something like this one below, go ahead and upload to get started.<\/p>\n One newish feature that we love about Facebook’s Business Manager is their “Account Quality” section.<\/p>\n This section can be found under the “Manage Business” part of the Business Manager’s navigation, and it’s designed to help you quickly assess the health of your associated ad accounts and Pages quickly.<\/p>\n You’ll notice, for example, that there are two disabled ad accounts right now. One is an old client who essentially lets their accounts expire when they aren’t actively hiring me, and another is a demo account I created years ago for a blog post tutorial. In these cases, they’ve been disabled because they were out of use for a significant portion of time. Next to this, you can also see the total number of rejected ads from each account (in this case, there aren’t any).<\/p>\n You want to pay attention to this, because it essentially allows you to keep a close eye on the health of your actual campaigns. If you have too many rejected ads, it can actually cause Facebook to disable, pause, or even shut down your ad account. Keeping a close eye on this here is essential.<\/p>\n You can also monitor this section of the Business Manager for any advertising restrictions that have been placed on Pages that you own, manage, or monitor through the Business Manager. If you’re ever concerned about this, come here first; it can give you answers about how to proceed moving forward.<\/p>\n Attribution is used to assign credit to different marketing campaigns for a single sale. If someone sees your ad, for example, clicks, and immediately purchases, that ad will be credit (and receive attribution) for that sale.<\/p>\n Attribution is often trickier than this, however. If someone clicks on your ad but purchases 30 days later, does the ad still get credit? What if there were multiple other touchpoints? Your ad was first, or last, but multiple other touchpoints pushed users through the funnel. Who gets credit then?<\/p>\n Facebook’s standard and default attribution is “click and view.” If someone clicks on your ad and purchases within 28 days, the ad gets attribution for the sale, even if they clicked on other touchpoints afterward. And if they view your ad and convert within one day, the ad is attributed the sale.<\/p>\n This may work for some businesses, especially low-cost, low-risk purchases. Someone is likely to buy a pair of shoes within a month, for example. They may take much longer (and need to do a lot more research) to purchase a car, a tutoring subscription for their child, or even food for their dogs. So maybe they need 60 days to convert. If this is the case, you’ll want to head to “Business Settings” and then click to adjust your attribution. Keep in mind that you can only extend both windows to up to 28 days.<\/p>\nSo What Is Facebook’s Business Manager?<\/h2>\n
![\"Facebook](\"https:\/\/adespresso.com\/wp-content\/uploads\/2019\/01\/facebook-business-manager-1.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-11.42.54-AM-1024x506.png\")
<\/p>\nThe 2020 Guide to Facebook Business Manager<\/h2>\n
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-4.59.52-PM-1024x145.png\")
<\/p>\nWhy Use Facebook Business Manager?<\/h2>\n
Reason #1: Most Advertisers Now Have To Use It<\/h3>\n
Reason #2: It Prevents The Need For Grey Social Media Accounts<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2019\/01\/pasted-image-0-1.png\")
<\/p>\n![\"Facebook](\"https:\/\/adespresso.com\/wp-content\/uploads\/2019\/01\/Facebook-business-manager-FB-terms-of-service.png\")
<\/p>\nReason #3: You\u2019ll Get Better Support From Facebook<\/h3>\n
![](\"https:\/\/media.giphy.com\/media\/E1l6qkmzFiA9y\/giphy.gif\")
<\/a><\/p>\nReason #4: The Sooner You Switch, The Easier It Is<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.02.21-PM-1024x413.png\")
<\/p>\nReason #5: It\u2019s More Secure<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.03.13-PM-1024x462.png\")
<\/p>\nReason #6: It\u2019s Free<\/h3>\n
![\"Facebook](\"https:\/\/adespresso.com\/wp-content\/uploads\/2019\/01\/Facebook-Business-Manager-Analytics-Dashboards.png\")
<\/p>\nOne Last Step To Success<\/h2>\n
\n<\/a>Facebook Business Manager:\u00a0How to Get Started<\/h1>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2019\/01\/fb-business-manager-guide-old-for-blog-only.png\")
<\/p>\nStep 1: Create Your Business Manager Account<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image49.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image9.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image7.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image43.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image11-1024x348.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.04.32-PM-884x1024.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.06.32-PM-1024x441.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image25.png\")
<\/p>\nStep 2: Create an Ad Account<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image20.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image27.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image3.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image44.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image4-1024x511.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image24.png\")
<\/p>\nStep 3: Create a Facebook Business Page<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.21.54-PM-1024x422.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.23.01-PM-779x1024.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.23.38-PM.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.02.21-PM-1-1024x413.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image31.png\")
<\/p>\nStep 4: Add Business Manager Admins and Employees<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.09.05-PM-1024x557.png\")
\nWhen you do this, you can grant them either “employee access” or “admin access.” Employee access is more restricted, only granting them specific access to certain features on assigned accounts and tools. An agency, for example, would give employees access to the accounts that they personally are managing, not all <\/em> of the accounts that the agency manages. Admin access gives someone full control over your business, including the ability to add more people, adjust their access, and alter the account.<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.12.38-PM-1024x580.png\")
<\/p>\nStep 5: Request Access or Claim a Page\/Ad Account<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.14.53-PM-1024x398.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.16.53-PM-1024x683.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.19.22-PM-1024x697.png\")
<\/p>\nThe Basics of the Facebook Business Manager<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.24.50-PM-1024x331.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.25.43-PM-802x1024.png\")
<\/p>\nHow to Create New Facebook Ad Audiences<\/h2>\n
\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.27.18-PM-786x1024.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.28.57-PM-1024x249.png\")
<\/p>\nCustom Audience Setup<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image55.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image54.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image40.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image18.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image61.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image35.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image23.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image6.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image12.png\")
<\/p>\nLookalike Audience<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image47.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image60.png\")
<\/p>\nSaved Audience Setup<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image32.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image39.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image58.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image48.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image19.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image17.png\")
<\/p>\nSetting Up Pixels<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.34.51-PM-1024x352.png\")
<\/p>\n\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-03-at-5.36.29-PM.png\")
<\/p>\nEvent Codes for the Tracking Pixel<\/h3>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image46.jpg\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image30.png\")
<\/p>\nCreating Product Catalog in the Business Manager<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image15.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image42.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image14.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image34.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image26.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image29.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2017\/07\/image37.png\")
<\/p>\nAccount Quality<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-04-at-12.36.37-AM-1024x501.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-04-at-12.35.13-AM-931x1024.png\"){kind=spacer}
<\/p>\nAdjusting Attribution<\/h2>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-04-at-12.41.49-AM-1024x473.png\")
<\/p>\n
![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-04-at-12.48.16-AM.png\")
<\/p>\n![\"\"](\"https:\/\/adespresso.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-04-at-12.50.04-AM-1024x565.png\")
<\/p>\n