{"id":49956,"date":"2018-05-29T05:32:01","date_gmt":"2018-05-29T13:32:01","guid":{"rendered":"https:\/\/adespresso.com\/?p=49956\/"},"modified":"2018-06-05T08:09:34","modified_gmt":"2018-06-05T16:09:34","slug":"instagram-ads-cost","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/instagram-ads-cost\/","title":{"rendered":"Instagram Ad Costs: The Complete Updated Resource for 2018"},"content":{"rendered":"

With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative<\/strong> and gain a competitive edge <\/strong>by using the platform to run ads in 2018.<\/p>\n

An example? Some Instagram users can now\u00a0register a credit card as part of their profile and actually purchase products without clicking out of the app!<\/b><\/p>\n

The brand-new introduction of this\u00a0native payments feature\u00a0<\/a>has the potential to be revolutionary for bringing even more advertisers onto Instagram’s platform.<\/p>\n

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So… are you ready to jump on the Instagram ads wagon? Are you planning to allocate more of your budget to Instagram this year?\u00a0Or are you still in the #MaybeOneDay zone?<\/p>\n

Do you wish you had a better way to forecast your Instagram ads spend?\u00a0Wish granted!<\/p>\n

We analyzed almost $ 300M of ad spend to discover the latest trends in Instagram ad costs.<\/strong> This is an incredible resource for when you’re placing bids, setting your budget, and whittling down your target audience in 2018.<\/p>\n

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In 2017 we dug into 100 million dollars’<\/b> worth of ad spend to determine Instagram Ad cost averages<\/b>\u00a0(click here <\/a>to go to the full 2017 post<\/a>\u00a0and see detailed results).\u00a0<\/header>\n
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At a high level, in our first post we discovered four major things<\/b>:<\/p>\n
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  1. CPC by month steadily increased as the year went on.<\/li>\n
  2. CPC by age typically remained steady within the $.70 to $.80 range.<\/li>\n
  3. CPC is largely higher for females than males.<\/li>\n
  4. Apple devices (first iPhones, then iPads) have the highest CPC.<\/li>\n<\/ol>\n

    This illuminating information was from six months of data. Today, we’ve updated our sample size to include another six months.<\/p>\n

    The results below are now from 12 months<\/b> and almost $300 million<\/b> of Instagram ad spend data in 2017<\/strong>, which will give you an excellent reference point to conjecture the costs of advertising on Instagram in 2018!<\/strong><\/p>\n \n

    \n \n \n Free Download<\/strong>: Get the full report in PDF\u00a0now! It’s 100% Free!\n <\/span>\n <\/a>\n <\/div> \n \n

    Keep on reading to refresh some basics and dig into the new stuff!<\/p>\n

    A Quick Recap on Instagram Ad Bidding<\/h2>\n

    Instagram ads are part of the Facebook advertising network<\/a>. So, like Facebook ads, Instagram ads are bought through an auction system<\/a> that determines their price. Each advertiser sets their ad campaign budget <\/b>(by the day or over the full lifecycle of the campaign) <\/b>and a bid<\/b>, which represents the maximum amount they\u2019re willing to spend when a user completes the ad objective.<\/p>\n

    As of 2018, Instagram broke its ad objectives down into three categories<\/a>:<\/p>\n

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    1. Greater awareness <\/b>of business, product, app, or service.<\/li>\n
    2. Deeper consideration <\/b>and understanding of highlighted products or services.<\/li>\n
    3. Conversion <\/b>from views into sales, mobile downloads, and\/or visitors to a physical or online store.<\/li>\n<\/ol>\n

      Each of these objectives is measured by three to four metrics:<\/p>\n