{"id":51212,"date":"2020-12-17T12:00:43","date_gmt":"2020-12-17T20:00:43","guid":{"rendered":"https:\/\/adespresso.com\/?p=51212\/"},"modified":"2021-12-23T11:19:03","modified_gmt":"2021-12-23T19:19:03","slug":"facebook-pixel","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/facebook-pixel\/","title":{"rendered":"How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)"},"content":{"rendered":"

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is the\u00a0Facebook Pixel.<\/strong><\/p>\n

The pixel allows you to monitor how successful your Facebook Ads actually were\u2014giving you more accurate conversion stats\u2014and create custom audiences based on site traffic.\u00a0Anyone running Facebook Ads should absolutely, without a doubt have the pixel installed.<\/p>\n

\"AdEspresso<\/a><\/p>\n

In this post, we\u2019re going to go over everything you need to know about the Facebook Pixel<\/b>, including what you can do<\/b> with it, how to install it<\/b>, \u00a0tools<\/strong> <\/a>that can help, \u00a0and how to sidestep new pixel limitations caused by privacy concerns and updates.\u00a0<\/strong><\/p>\n

<\/p>\n

8 Reasons Why You Need the Facebook Pixel<\/h2>\n

Simply put, if you\u2019re sending traffic to your website the Facebook pixel is the difference between success and failure.<\/p>\n

The Facebook pixel gives you powerful audience building and tracking options, plus a few more perks including:<\/p>\n

    \n
  1. Track the number of conversions like newsletter signups or purchases, the cost per conversion (CPA) and the conversion rate (CVR).<\/li>\n
  2. Revenue reporting: most e-commerce carts can pass the actual order value back to Facebook. This allows you to measure return on ad spend (ROAS).<\/li>\n
  3. Analyze your sales funnel. For example, at AdEspresso we might analyze Leads > Trials > Purchases as our customer journey. In e-commerce you would look at the number of products viewed and compare to the number of add to carts, the number of checkouts initiated and the number of purchases. If the conversion rate is lower than expected at any stage that\u2019s where you can focus your efforts when refining the sales funnel.<\/li>\n
  4. Build website custom audiences (WCAs) of all website visitors for retargeting.<\/li>\n
  5. Create audiences of people that have taken the desired action (leads, purchases etc) to exclude from retargeting. This saves you money and stops leads and customers from getting annoyed.<\/li>\n
  6. Create lookalike audiences in seconds. These pixel-based lookalikes will dynamically update over time so they will always be relevant when using them in cold traffic campaigns.<\/li>\n
  7. You can optimize for conversions. A recent AdEspresso $1,000 experiment<\/a> showed that optimizing for link clicks cost 3.4 times more per conversion than when optimizing for conversions. Simply put the pixel allows you to get the same results for $1,000 that you\u2019d get by spending $3,400 on ads when not using the pixel.<\/li>\n
  8. Dynamic product ads can be created, allowing you to retarget recent website visitors with the exact products they viewed.<\/li>\n<\/ol>\n