{"id":51571,"date":"2019-09-09T06:31:59","date_gmt":"2019-09-09T14:31:59","guid":{"rendered":"https:\/\/adespresso.com\/?p=51571\/"},"modified":"2019-09-10T12:50:57","modified_gmt":"2019-09-10T20:50:57","slug":"facebook-marketplace","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/facebook-marketplace\/","title":{"rendered":"Facebook Marketplace: The Marketer\u2019s Guide"},"content":{"rendered":"

When Facebook Marketplace was introduced in 2016, it was little more than an online garage sale.<\/p>\n

Instead of buying and selling through user-created Facebook groups, anyone could list a product on the Marketplace and connect directly with potential customers in their area.<\/p>\n

Over the past few years, Facebook Marketplace has grown in popularity and is now used by 800 million people in 70 different countries every month<\/a>.<\/p>\n

\"\"<\/p>\n

That\u2019s one big garage sale! And ad-hoc Facebook groups are nowhere near as popular.<\/p>\n

With so many individual buyers and sellers using the platform, there\u2019s never been a better time for businesses to get involved.<\/p>\n

But selling your products on Facebook Marketplace is a different experience <\/strong>than just about any other sales channel.<\/p>\n

<\/p>\n

You\u2019d be hard-pressed to find another platform where it\u2019s so easy for people to discover your products, especially with 66% of Facebook users<\/a> interacting with their accounts on a daily basis.<\/p>\n

Facebook Marketplace is a growing community of qualified buyers who are itching to make a purchase<\/b>. Combine that with built-in interest targeting and easy-to-use product categorization<\/strong>, and you have a tool that\u2019s tailor-made for increasing business sales<\/b>.<\/p>\n

So what are you waiting for?<\/p>\n

What Is Facebook Marketplace?<\/b><\/h2>\n

The name says it all! Facebook Marketplace is an open exchange where users can buy and sell new and pre-owned items to other users.<\/p>\n

Anyone can list products or services for sale<\/strong> and gain access to a local audience<\/b>.<\/p>\n

\"Facebook

Facebook Marketplace for Los Angeles, CA.<\/p><\/div>\n

Users can browse the whole Marketplace, select categories, check-in on groups, or go directly to stores<\/strong> they like.<\/p>\n

Each option tailors the products shown to a specific user\u2019s likes and interests on Facebook.<\/strong><\/p>\n

\"Facebook

The Store section of Facebook Marketplace showing Popular Deals for You.<\/p><\/div>\n

Built as a peer-to-peer platform, whenever someone wants to make a purchase on Facebook Marketplace, it\u2019s done through Messenger.<\/strong><\/p>\n

That gives you a way to engage with potential customers on a 1:1 basis and foster strong relationships with them<\/a>.<\/p>\n

Facebook continues to add more functionality to Marketplace as well, letting sellers connect payment processors like<\/strong> Shopify<\/a> and BigCommerce<\/a> to their Marketplace account. <\/strong><\/p>\n

While you\u2019ll still start each conversation with customers through Messenger, any products purchased through your Facebook Shop are automatically processed through whatever payment processor you choose.<\/p>\n

Now let\u2019s get your Facebook Marketplace account set up!<\/strong><\/span><\/p>\n

Selling on Facebook Marketplace<\/b><\/h2>\n

Anyone can sell an item on Marketplace as long as Facebook approves the listing, based on its<\/strong> Commerce Policies<\/a>.<\/strong><\/p>\n

You don\u2019t need a separate Marketplace account to start\u2014you\u2019re able to make your first sale through your personal or business account.<\/strong><\/p>\n