{"id":523,"date":"2022-07-28T09:00:48","date_gmt":"2022-07-28T17:00:48","guid":{"rendered":"https:\/\/adespresso.com\/?p=523"},"modified":"2022-07-28T09:57:21","modified_gmt":"2022-07-28T17:57:21","slug":"best-time-to-post-on-facebook","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/best-time-to-post-on-facebook\/","title":{"rendered":"What\u2019s the Best Time to Post on Facebook in 2022? [SOLVED]"},"content":{"rendered":"

If you run a Facebook Business Page, you know that organic reach is dwindling on the platform. The average organic reach on Facebook is 2.2%<\/a>. This means that if you have 1,000 followers, only 20 of them will see your new posts and updates in their feeds. Sucks, doesn\u2019t it?<\/p>\n

Now, the number of people who see your posts depends mostly on Facebook\u2019s algorithms<\/a>, but there\u2019s one thing you can do to increase your reach and engagement. And that is to post content at the right time.<\/p>\n

But when is the best time to post on Facebook<\/strong>?<\/p>\n

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The team at Hootsuite analyzed thousands of Facebook posts to see if certain days and times get more engagement on Facebook than others. Keep reading to find out the results \u2014 and how to pin down your very own best time to post, specific to your <\/em>account and your<\/em> audience.<\/p>\n

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<\/a>Does a best time to post on Facebook really<\/em> exist?<\/h2>\n

Before we get into this, note that everybody and their grandma has done a study on the best times to post on Facebook (and other social platforms) and the results vary widely. So if you really want to know the best times for you<\/em> to post on Facebook, you\u2019ll have to take a dive into your own followers and Facebook analytics \u2014\u00a0because peak times that work for other social media marketers can very well flop on your account.<\/p>\n

That being said, recency is a major ranking signal for Facebook. So if you want to boost your odds of appearing at the top of your followers\u2019 feeds, you have to post when they\u2019re online.<\/p>\n

If you\u2019re just starting with Facebook and you don\u2019t have an audience yet, you might not know when, exactly, your target audience comes online. In that case, you can start posting at the universal best time the team of social media experts at Hootsuite recorded in their research.<\/p>\n

When you do have an audience, it\u2019s extremely easy to figure out the best times to post on Facebook \u2014\u00a0especially if you have the right tools. Read on for specific tips!<\/p>\n

<\/a>The best time to post on Facebook<\/h2>\n

According to Hootsuite\u2019s analysis, the universal best time to post on Facebook is 8:00 am to 12:00 pm on Tuesdays and Thursdays<\/strong>.<\/p>\n

But as mentioned earlier, these times are not set in stone. They can change depending on your follower activity and past performance.<\/p>\n

Here\u2019s great example of this is Hootsuite\u2019s analysis of their own Facebook data.<\/p>\n

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This heatmap from Hootsuite Analytics<\/a> shows that most of Hootsuite\u2019s Facebook followers consistently come online around 7 am PST every weekday. So it would make sense for Hootsuite\u2019s social media team to post content to Hootsuite\u2019s Facebook page by that time, right?<\/p>\n

Actually, no.<\/p>\n

When the team took Hootsuite\u2019s past post performance and follower activity into account, it turned out that the best time to post on Hootsuite\u2019s Facebook page is 6:15 am and 12:15 pm PST on weekdays<\/strong>.<\/p>\n

\u201cThese times are most effective for us, because this is when people tend to have the biggest gaps in their schedule and are available to check social,\u201d says Brayden Cohen, Social Marketing and Employee Advocacy Team Lead at Hootsuite. \u201cIt\u2019s best to post first thing in the morning because this is when people are catching up on their newsfeeds. Lunchtime is always great because it\u2019s when people tend to have the biggest gaps in their schedules. Just after working hours are effective too, because people are checking out what they missed over the day.\u201d<\/p>\n

So, as you can see, there\u2019s more to finding your most effective time to post on Facebook than simply knowing when your audience is online.<\/p>\n

When posting on Facebook, here are some key Facebook statistics to consider:<\/p>\n