{"id":53065,"date":"2019-07-23T09:16:10","date_gmt":"2019-07-23T17:16:10","guid":{"rendered":"https:\/\/adespresso.com\/?p=53065\/"},"modified":"2019-07-23T14:24:48","modified_gmt":"2019-07-23T22:24:48","slug":"google-ads-retargeting-guide","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/google-ads-retargeting-guide\/","title":{"rendered":"The Ultimate Google Ads Retargeting Guide"},"content":{"rendered":"

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why\u00a0<\/span>is very important to have a strong Google Ads retargeting strategy in your marketing mix.<\/span><\/p>\n

If people don’t convert on their first visit, retargeting enables your business to drive prospective customers back to your site to persuade them to do so on their second, third, fourth, etc.<\/p>\n

\"\"<\/p>\n

Rinse and repeat until you get what you\u2019re after.\u00a0And Google Ads retargeting is the most effective ways to do just that.<\/p>\n

In this guide, I\u2019ll walk you through all of the different retargeting options on Google Ads and how to implement them today<\/strong> to generate more sales.<\/p>\n

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The sad fact of running an eCommerce business is that 98% of the people who visit<\/a> your website walk right back out the front door without giving you a dime.\u00a0It’s exhausting. It’s frustrating. And it’s inevitable.<\/p>\n

You’ve paid in time, energy, and resources to get those people to your website, and there’s nothing more frustrating than glancing at your analytics dashboard and seeing your bounce rates.<\/p>\n

Luckily, there’s a strategy to recapture some of that 98%.\u00a0Retargeting.<\/b><\/p>\n

The experience of <\/a>the world’s largest online retailer of bags and accessories proves it:<\/p>\n

\"LarryWe use paid search to draw in as many customers as we can, and it\u2019s a big part of our marketing budget.
\nBut remarketing helps us make the most of that search spend and recapture more benefit from it.”<\/p>\n

Larry Sweeney,<\/a> search engine marketing manager at eBags<\/span><\/p>\n<\/blockquote>\n

Here\u2019s the ultimate Google Ads retargeting guide to get your customers back to your site and increase your sales.<\/p>\n

How To Set Up Google Ads Retargeting<\/b><\/h2>\n

The first step in any good remarketing campaign is to get the boring setup work out of the way.\u00a0It\u2019s tedious but necessary.<\/p>\n

And the first step is tagging.<\/p>\n

This includes anything from the basic retargeting tag to mobile app analytics, Google Analytics, YouTube, and more.\u00a0These will obviously differ depending on your business’ goals and the retargeting campaigns you want to run.<\/p>\n

If you only plan on general remarketing to website visitors, all you’ll need to set up is the basic Google Ads tag.<\/p>\n

Here’s a step by step walkthrough to getting started with Google Ads retargeting:<\/b><\/p>\n