{"id":53107,"date":"2022-09-14T11:00:45","date_gmt":"2022-09-14T19:00:45","guid":{"rendered":"https:\/\/adespresso.com\/?p=53107\/"},"modified":"2022-09-14T11:44:53","modified_gmt":"2022-09-14T19:44:53","slug":"facebook-ad-image-size","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/","title":{"rendered":"Facebook Ad Sizes and Specs: The 2022 Guide"},"content":{"rendered":"<p>If you&#8217;re a <a href=\"https:\/\/adespresso.com\/blog\/social-media-manager\/\">social media manager<\/a> or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.<\/p>\n<p>This is an honest mistake, of course. But that won&#8217;t matter if you end up using the wrong assets as part of your ad campaign and see poor results.<\/p>\n<p>Unfortunately, social media platforms\u2014especially Facebook\u2014change their ad sizes and guidelines often. And it staying up to date with up to date specs can be difficult.<\/p>\n<p>That&#8217;s why I&#8217;m writing this article. Here, you&#8217;ll <strong>find the most up-to-date Facebook ad sizes and <\/strong><a href=\"https:\/\/adespresso.com\/blog\/9-tips-perfect-facebook-ad-design\/\"><strong>design specs<\/strong><\/a><strong> for 2022<\/strong>.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-76346\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size.jpg\" alt=\"cover image\" width=\"1200\" height=\"628\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size.jpg 1200w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size-300x157.jpg 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size-1024x536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Before we get into that, here are a few reasons why you should know the sizes and specifications for Facebook ads:<\/p>\n<ol>\n<li>Knowing Facebook ad sizes helps you <strong>avoid posting images that will appear blurry, pixelated, or distorted<\/strong>.<\/li>\n<li>Depending on your marketing objectives, the right ad size and placement you use will help your ad<strong> stand out from everything else your target audience sees<\/strong>.<\/li>\n<li>The right ad size and placement can help you<strong> reach the right audience across multiple platforms.<\/strong><\/li>\n<\/ol>\n<p><!--more--><\/p>\n<h2><a id=\"post-76334-_k1or9a8szy7o\"><\/a>Facebook in-feed ad sizes<\/h2>\n<p>Using in-feed ads is a great way to build hype around a new product. It&#8217;s easy to set up and can work without a big budget.<\/p>\n<p>All you have to do is:<\/p>\n<ul>\n<li>pick a goal (reach, brand awareness, app installs, lead generation, etc.),<\/li>\n<li>choose your target audience<\/li>\n<li>upload the ad content (the visuals, copy, and links)<\/li>\n<li>set your budget<\/li>\n<li>and publish!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-2.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76336 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-2-560x1024.jpeg\" alt=\"Facebook in-feed ad\" width=\"560\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-2-560x1024.jpeg 560w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-2-164x300.jpeg 164w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-2-840x1536.jpeg 840w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-2.jpeg 1080w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>Facebook places these ads in user\u2019s news feeds, mixed in with posts from friends, family, pages and groups. In-feed ads can be images, videos, or even GIFs.<\/p>\n<p>To get the most reach and engagement, consider using panoramic images or 360-degree photos. If you&#8217;re using images, keep the overlaid text minimal.<\/p>\n<h3><a id=\"post-76334-_p7o3mvnsdf5w\"><\/a>In-feed ads design specs<\/h3>\n<h4><a id=\"post-76334-_pie99n6psfub\"><\/a>Images<\/h4>\n<p>Supported file types: JPG and PNG<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Minimum size: 600 x 600 px<\/p>\n<p>Image ratio: 1.91:1 to 1:1<\/p>\n<p>Resolution: At least 1080 x 1080 px (no maximum, so upload the highest resolution file you have)<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 27 characters<\/p>\n<p>Description: 27 characters<\/p>\n<h4><a id=\"post-76334-_j5orkhnfecc6\"><\/a>Videos<\/h4>\n<p>Supported file types: MP4, MOV or GIF<\/p>\n<p>Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)<\/p>\n<p>Maximum file size: 4 GB<\/p>\n<p>Minimum sizes: 120 x 120 px<\/p>\n<p>Resolution: At least 1080 x 1080 pixels<\/p>\n<p>Video length: 1 second to 241 minutes<\/p>\n<h2><a id=\"post-76334-_96nsqu9ki0t\"><\/a>Facebook in-stream video ads sizes<\/h2>\n<p><strong>If your main goal is to get traffic and\/or conversions<\/strong>, running in-stream <a href=\"https:\/\/adespresso.com\/blog\/facebook-video-ads-guide\/\">Facebook video ads is an excellent way to grab (and keep) the attention of prospects<\/a>.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-3.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76337 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-3-526x1024.jpeg\" alt=\"Facebook in-stream video ad\" width=\"526\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-3-526x1024.jpeg 526w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-3-154x300.jpeg 154w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-3-789x1536.jpeg 789w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-3.jpeg 993w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p><strong>You can use Facebook in-stream video ads in two formats: single videos and carousel <\/strong>(which appear in people&#8217;s Facebook Live feeds).<\/p>\n<p>With the Facebook carousel ad format, your in-stream video ads will appear only when someone has been watching Facebook Live videos for at least 60 seconds.<\/p>\n<p><strong>In-stream video ads only appear for mobile users.<\/strong><\/p>\n<h3><a id=\"post-76334-_9f0ci673bjmm\"><\/a>In-stream video ads design specs<\/h3>\n<h4><a id=\"post-76334-_pncql3tqbpoo\"><\/a>Images<\/h4>\n<p>Supported file types: JPG or PNG<\/p>\n<p>Ratio: 1.91:1 or 1:1<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Minimum size: 600 x 600 px<\/p>\n<p>Aspect ratio tolerance: 3%<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<p><strong>Note: <\/strong>Don\u2019t add text on your images when you upload them.<\/p>\n<h4><a id=\"post-76334-_4avyxx1v95w2\"><\/a>Videos<\/h4>\n<p>Supported file types: MP4, GIF or MOV<\/p>\n<p>Maximum file size: 4 GB<\/p>\n<p>Ratio: 16:9 or 1:1<\/p>\n<p>Video length: 5 seconds to 10 minutes<\/p>\n<p>Maximum image size: 120 x 120 pixels<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<h2><a id=\"post-76334-_jg2z95c56haj\"><\/a>Facebook in-feed carousel ad sizes<\/h2>\n<p><strong>If you want to show your audience a better view of your product\/offer, use carousel ads. <\/strong><\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-4.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76338 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-4-549x1024.jpeg\" alt=\"Facebook in-feed carousel ad\" width=\"549\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-4-549x1024.jpeg 549w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-4-161x300.jpeg 161w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-4-824x1536.jpeg 824w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-4.jpeg 1045w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>With carousel ads, you can upload between two and 10 images or videos for users to scroll through. By combining images and videos, you can <strong>break down your product&#8217;s features into bite-sized bits<\/strong> your audience can easily digest.<\/p>\n<p>What&#8217;s more, you can make each image\/video link to a different page on your website. So if you&#8217;re looking to <strong>sell several products with one ad<\/strong>, just upload images or videos of the products you want to sell and link each one to the appropriate product page.<\/p>\n<h3><a id=\"post-76334-_fdbmjt3gvlqc\"><\/a>In-feed carousel ads design specs<\/h3>\n<h4>Images<\/h4>\n<p>Supported image file types: JPG and PNG<\/p>\n<p>Supported video file types: MP4, GIF, and MOV<\/p>\n<p>Maximum file size: 30 MB for images; 4 GB for videos<\/p>\n<p>Minimum size: 120 x 120 px for videos; 600 x 600 px for images<\/p>\n<p>Ratio: 1:1<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Number of carousel cards: 2 to 10<\/p>\n<p>Video length: Between one second and 241 minutes<\/p>\n<p>Aspect ratio tolerance: 3%<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 32 characters<\/p>\n<p>Description: 18 characters<\/p>\n<p>Landing page URL: Required<\/p>\n<h2><a id=\"post-76334-_8hzhfzg3ftc6\"><\/a>Facebook Collection Ads Sizes<\/h2>\n<p><strong>If you have an ecommerce store<\/strong> and you want to advertise multiple products without overwhelming your audience, <strong>use collection ads.<\/strong><\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-5.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76339 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-5-531x1024.jpeg\" alt=\"Facebook collection ad\" width=\"531\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-5-531x1024.jpeg 531w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-5-156x300.jpeg 156w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-5-797x1536.jpeg 797w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-5.jpeg 927w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>Facebook collection ads appear in people&#8217;s feeds so you need to <strong>make them engaging and versatile so that users won&#8217;t scroll past it<\/strong>.<\/p>\n<p>To do that, <strong>use a combination of images and videos<\/strong>. You can start with a short video that highlights your product&#8217;s start features. Then, under the video, add three high-resolution images of your best selling products.<\/p>\n<p>When people click on this ad, it takes them to a Facebook Instant Experience. This is a full-screen, in-app landing page that focuses on your brand and products. <strong>People can shop your products directly from this landing page. <\/strong><\/p>\n<p>If you <strong>include your product information in the ad<\/strong>, users may click over to your website or store to find (and buy) more of your products.<\/p>\n<h3><a id=\"post-76334-_8hgibke48snw\"><\/a>Collection ads design specs<\/h3>\n<h4>Images<\/h4>\n<p>Supported image file types: JPG and PNG<\/p>\n<p>Supported video file types: MP4, GIF, and MOV<\/p>\n<p>Maximum file size: 4 GB for videos; 30 MB for images<\/p>\n<p>Ratio: 1:1<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Instant Experience: Required<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<p>Landing page URL: Required<\/p>\n<h2><a id=\"post-76334-_2tgkf6k0spy5\"><\/a>Facebook Instant Articles ads sizes<\/h2>\n<p>Instant Article ads are pieces of <strong>text-based content that are promoted across Facebook.<\/strong><\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-6.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76340 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-6-546x1024.jpeg\" alt=\"Facebook Instant Article ad\" width=\"546\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-6-546x1024.jpeg 546w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-6-160x300.jpeg 160w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-6-819x1536.jpeg 819w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-6.jpeg 1004w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>Instant Article ads are pieces of text-based content that Facebook promotes across the platform.<\/p>\n<p>Facebook Instant Articles are an mobile-optimized publishing format that lets marketers distribute fast-loading, article-style ads via Facebook. This makes it easier for mobile users to to understand and engage with the content.<\/p>\n<p>The Instant Articles format optimizes the ads for<\/p>\n<p>This ad format also <strong>gives businesses more opportunities to interact with prospects<\/strong> via features that are quite similar to Facebook&#8217;s Instant Experience ad format. These features allow Facebook users to:<\/p>\n<ul>\n<li>Watch auto-play video<\/li>\n<li>Expand ad content to view it in full-screen<\/li>\n<li>Change image orientation by tilting and rotating their mobile devices<\/li>\n<\/ul>\n<h3><a id=\"post-76334-_1wkwb6kdbodg\"><\/a>Instant Articles ads design specs<\/h3>\n<h4><a id=\"post-76334-_jjwodr34xbcs\"><\/a>Images<\/h4>\n<p>Supported file types: JPG and PNG<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Minimum image size: 600 x 600 px<\/p>\n<p>Recommended resolution: at least 1080 x 1080 px<\/p>\n<p>Recommended aspect ratio: 1:1<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<h4><a id=\"post-76334-_2or0i1ghj0u\"><\/a>Videos<\/h4>\n<p>Supported file types: MP4, GIF and MOV<\/p>\n<p>Maximum file size: 4 GB<\/p>\n<p>Maximum size: 120 x 120 pixels for videos<\/p>\n<p>Video length: Between one second and 241 minutes<\/p>\n<p>Recommended resolution: at least 1080 x 1080 px<\/p>\n<p>Image aspect ratio: 1:1<\/p>\n<p>Video aspect ratio: 16:9<\/p>\n<h2><a id=\"post-76334-_u50yzccoshn4\"><\/a>Facebook Marketplace ads sizes<\/h2>\n<p>You can run <a href=\"https:\/\/adespresso.com\/blog\/facebook-marketplace\/\">ads on Facebook Marketplace<\/a>, which is a Craigslist-esque feature on the platform where users can buy and sell products in their local communities.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-7.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76341 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-7-552x1024.jpeg\" alt=\"Facebook Marketplace ad\" width=\"552\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-7-552x1024.jpeg 552w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-7-162x300.jpeg 162w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-7-828x1536.jpeg 828w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-7.jpeg 944w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>Although Facebook Marketplace listings are free for users, <strong>you can pay a sum to place your ads in this section of Facebook<\/strong>.<\/p>\n<p>Your <strong>ads can be image or video-based<\/strong>, and they&#8217;re a great way to <strong>lead people to your website<\/strong> who are actively searching for and buying a <strong>specific product in a particular location<\/strong>.<\/p>\n<p>With Marketplace, Facebook has created a one-stop shop for different kinds of products\/services, including clothing, vehicles, and even houses sold by individuals, retailers, and other vetted businesses.<\/p>\n<h3><a id=\"post-76334-_w62etarwarxd\"><\/a>Marketplace ads design specs<\/h3>\n<h4><a id=\"post-76334-_tj07pe2qfvec\"><\/a>Images<\/h4>\n<p>Supported file types: JPG and PNG<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Maximum size: 600 x 600 px<\/p>\n<p>Resolution: at least 1080 x 1080 pixels; no maximum resolution<\/p>\n<p>Image ratio: 1:1<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<p>Description: 30 characters<\/p>\n<h4><a id=\"post-76334-_y3tkwdfksr9z\"><\/a>Videos<\/h4>\n<p>Supported file types: MP4, GIF and MOV<\/p>\n<p>Maximum file size: 4 GB<\/p>\n<p>Maximum image size: 120 x 120 px<\/p>\n<p>Ratio: 1:1<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Video length: Between one second and 241 minutes<\/p>\n<p>Aspect ratio tolerance: 3%<\/p>\n<h2><a id=\"post-76334-_lclmvmnb0jhz\"><\/a>Facebook right column ads<\/h2>\n<p>Unlike image and video ads that appear in users&#8217; main news feed, right column ads <strong>appear on the right side of Facebook pages<\/strong>. Right column ads are <strong>only seen by desktop users<\/strong>, not mobile users.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-8.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76342\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-8.jpeg\" alt=\"Facebook right column ad\" width=\"700\" height=\"338\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-8.jpeg 1028w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-8-300x145.jpeg 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-8-1024x494.jpeg 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>Right column ads usually have the same information as in-feed ads, but they&#8217;re smaller in size and display as a landscape image.<\/p>\n<p>As Facebook mobile users increase, there&#8217;s less demand for right column ads. But that doesn&#8217;t mean marketers don&#8217;t use them.<\/p>\n<h3><a id=\"post-76334-_s7jakk9tfbha\"><\/a>Right column ads design specs<\/h3>\n<h4>Images and videos<\/h4>\n<p>Supported image file types: JPG and PNG<\/p>\n<p>Maximum file size: 30 MB for images; 4 GB for videos<\/p>\n<p>Minimum width: 254 px<\/p>\n<p>Minimum height: 133 px<\/p>\n<p>Resolution: at least 1080 x 1080 pixels; no maximum resolution<\/p>\n<p>Image ratio: 1:1<\/p>\n<p>Video length: Maximum of 241 minutes<\/p>\n<h4>Text recommendations<\/h4>\n<p>Headline: 40 characters<\/p>\n<h2><a id=\"post-76334-_u6guiv5t39o7\"><\/a>Facebook Stories ads sizes<\/h2>\n<p>Just like Snapchat Stories and Instagram Stories, <strong>Facebook Stories are images or short videos that expire after 24 hours of going live<\/strong>.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-9.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76343 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-9-552x1024.jpeg\" alt=\"Facebook Story ad\" width=\"552\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-9-552x1024.jpeg 552w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-9-162x300.jpeg 162w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-9-828x1536.jpeg 828w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-9.jpeg 983w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>You can create ads that appear at intervals as users scroll through Facebook Stories from pages and people they follow. Unless a user intentionally swipes out of the Story, the ads will run for the full length of time (max 15 seconds).<\/p>\n<h3><a id=\"post-76334-_jxwn56onqrlk\"><\/a>Stories ads design specs<\/h3>\n<h4><a id=\"post-76334-_p66kub2k58ni\"><\/a>Images<\/h4>\n<p>Supported file types: JPG and PNG<\/p>\n<p>Image ratio: 9:16<\/p>\n<p>Resolution: at least 1080 x 1080 pixels; no maximum resolution<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Minimum width: 500 pixels wide<\/p>\n<p>Aspect ratio tolerance: 1%<\/p>\n<h4>Text requirements<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<p><strong>Note: <\/strong>Leave roughly 14% (250 px) of the top and bottom of the image free from texts and logos that can cover key elements.<\/p>\n<h4><a id=\"post-76334-_4h17b64wdthz\"><\/a>Videos<\/h4>\n<p>Supported file type: MP4, GIF or MOV<\/p>\n<p>Ratio: 1:1 (for mobile or desktop) or 4:5 (for mobile only)<\/p>\n<p>Resolution: At least 1080 x 1080 pixels<\/p>\n<p>Maximum file size: 4GB<\/p>\n<p>Minimum width: 120 px<\/p>\n<p>Minimum height: 120 px<\/p>\n<p>Video duration: 1 second to 241 minutes<\/p>\n<h4>Video text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 27 characters<\/p>\n<p>Description: 27 characters<\/p>\n<p><strong>Note: <\/strong>Adding video sound and captions is optional, but recommended.<\/p>\n<h2><a id=\"post-76334-_4set23h3i0jf\"><\/a>Facebook Audience Network ad sizes<\/h2>\n<p>Audience Network pools the power of Facebook users by <strong>delivering your ads in third-party websites, apps, and videos.<\/strong><\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76344\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image.png\" alt=\"Facebook audience network ads\" width=\"535\" height=\"357\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image.png 535w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-300x200.png 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>When you take advantage of Facebook&#8217;s powerful targeting features, you&#8217;ll be able to <strong>extend your reach and scale your Facebook campaigns<\/strong>.<\/p>\n<p>With Facebook Audience Network, you can <strong>reach people with native, banner, and interstitial ads<\/strong>. You can use the image format in Audience Network to advertise your product, service, or business.<\/p>\n<p>Be sure to <strong>use an attention-grabbing photo that shows your brand personality<\/strong> and encourages people to learn more about your offer.<\/p>\n<p>No matter the placement you choose (pre- or mid-roll), your ads will appear on vetted platforms. In fact, Audience Network now gives marketers more understanding and control of where their ads may appear before they even start setting up their campaigns.<\/p>\n<p>Businesses can also <strong>use Facebook\u2019s Business Manager to make lists of content categories where they don&#8217;t want their ads to run.<\/strong><\/p>\n<h3><a id=\"post-76334-_nei418o883ks\"><\/a>Audience Network ads design specs<\/h3>\n<h4><a id=\"post-76334-_7qu53tcud044\"><\/a>Images<\/h4>\n<p>Supported file type: JPG or PNG<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Ratio: 9:16<\/p>\n<p>Resolution: At least 398 x 208 px<\/p>\n<p>Minimum size: 398 x 208 px<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<p>Description: 30 characters<\/p>\n<h4><a id=\"post-76334-_ccty0tp8vgpa\"><\/a>Videos<\/h4>\n<p>Supported file type: MP4, MOV or GIF<\/p>\n<p>Maximum size: 4GB<\/p>\n<p>Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Minimum size: 120 x 120 px<\/p>\n<p>Video length: Between one second to 241 minutes<\/p>\n<h4>Video text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 27 characters<\/p>\n<p>Description: 27 characters<\/p>\n<h2><a id=\"post-76334-_x5zpkebg8p1s\"><\/a>Facebook Messenger Story ads sizes<\/h2>\n<p>Messenger Story ads are <strong>vertical, full-screen ads that appear to users as they scroll through Messenger Stories<\/strong>.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-10.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76345 size-large\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-10-565x1024.jpeg\" alt=\"Facebook Messenger Story ad\" width=\"565\" height=\"1024\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-10-565x1024.jpeg 565w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-10-165x300.jpeg 165w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/word-image-10.jpeg 793w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\">Source<\/a><\/em><\/p>\n<p>Messenger allows you to add emojis, stickers, and other creative elements to your ads to give users an engaging and immersing experience.<\/p>\n<p>You can <strong>use images in Messenger Stories to showcase your product or service<\/strong>. Image ads in Messenger Stories will only appear for five seconds or until the viewer swipes away.<\/p>\n<h3><a id=\"post-76334-_fx7n6ft7jp19\"><\/a>Messenger Story ads design specs<\/h3>\n<h4><a id=\"post-76334-_kyy04xwolvub\"><\/a>Images<\/h4>\n<p>Supported file type: JPG or PNG<\/p>\n<p>Maximum file size: 30 MB<\/p>\n<p>Ratio: 9:16<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Minimum width: 500 px<\/p>\n<p>Aspect ratio tolerance: 1%<\/p>\n<h4>Text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<h4><a id=\"post-76334-_ua637ytyhde0\"><\/a>Videos<\/h4>\n<p>Supported file type: MP4, MOV or GIF<\/p>\n<p>Maximum size: 4GB<\/p>\n<p>Ratio: 9:16<\/p>\n<p>Resolution: At least 1080 x 1080 px<\/p>\n<p>Minimum width: 500 px<\/p>\n<p>Aspect ratio tolerance: 1%<\/p>\n<p>Video length: Between one second to 2 minutes<\/p>\n<h4>Video text recommendations<\/h4>\n<p>Primary text: 125 characters<\/p>\n<p>Headline: 40 characters<\/p>\n<p><strong>Note: <\/strong>Leave roughly 14% (250 px) of the top and bottom of the image free from texts and logos that can cover key elements.<\/p>\n<h2><a id=\"post-76334-_5akapsgfnut0\"><\/a>How to optimize your ad placement for conversions<\/h2>\n<p>After choosing an ad objective and format, the next step is to <strong>choose how to optimize the placement of your Facebook ads to maximize your ROI. <\/strong><\/p>\n<p>Choosing the right ad placement ensures that you picked the right Facebook ad size that will make your ads stand out amongst regular posts. You also want your viewers to have a great experience with your ads no matter where they find them.<\/p>\n<p>Here&#8217;s a table that shows where you can place your ads depending on the ad format you choose.<\/p>\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th><strong>Single image<\/strong><\/th>\n<th><strong>Single video<\/strong><\/th>\n<th><strong>Carousel<\/strong><\/th>\n<th><strong>Collection<\/strong><\/th>\n<th><strong>Instant Experience<\/strong><\/th>\n<\/tr>\n<tr>\n<th><strong>Facebook news feed<\/strong><\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Facebook right column<\/strong><\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Facebook in-stream videos<\/strong><\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Facebook Instant Articles<\/strong><\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Audience Network<\/strong><\/th>\n<th>Native<\/th>\n<th>In-stream video<\/p>\n<p>Rewarded video<\/th>\n<th>Native<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Messenger<\/strong><\/th>\n<th>\u2714\ufe0f<\/th>\n<th><\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Instagram Stories<\/strong><\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<\/tr>\n<tr>\n<th><strong>Instagram Feed<\/strong><\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<th>\u2716\ufe0f<\/th>\n<th>\u2714\ufe0f<\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<p>Easily manage paid and organic campaigns on Facebook, Instagram and LinkedIn with Hootsuite. From a single dashboard, you can create and schedule posts and ads, interact with your audience, measure your campaign performance, and so much more. <a href=\"https:\/\/www.hootsuite.com\/products\/social-advertising\"><strong>Request a free demo<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms. This is an honest mistake, of course. But that won&#8217;t matter if you end up using the wrong assets as part of your ad campaign<a class=\"more-link\" href=\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/\"> Read More <\/a><\/p>\n","protected":false},"author":72,"featured_media":76346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,39,93],"tags":[786,752,167,80],"level":[3,4],"platform":[6,11],"target-user":[15,17,14,131,16,319],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ad Sizes and Specs: The 2022 Guide<\/title>\n<meta name=\"description\" content=\"Confused about Facebook ad image sizes? This complete guide covers every different format, along with detailed specs for each one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Sizes and Specs: The 2022 Guide\" \/>\n<meta property=\"og:description\" content=\"Confused about Facebook ad image sizes? This complete guide covers every different format, along with detailed specs for each one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/\" \/>\n<meta property=\"og:site_name\" content=\"AdEspresso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdEspresso\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T19:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T19:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adespresso\" \/>\n<meta name=\"twitter:site\" content=\"@adespresso\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Althea Storm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adespresso.com\/#website\",\"url\":\"https:\/\/adespresso.com\/\",\"name\":\"AdEspresso\",\"description\":\"Facebook Advertising Optimization Tool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adespresso.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/#primaryimage\",\"url\":\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size.jpg\",\"contentUrl\":\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/09\/fb-ad-size.jpg\",\"width\":1200,\"height\":628,\"caption\":\"cover image\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/#webpage\",\"url\":\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/\",\"name\":\"Facebook Ad Sizes and Specs: The 2022 Guide\",\"isPartOf\":{\"@id\":\"https:\/\/adespresso.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adespresso.com\/blog\/facebook-ad-image-size\/#primaryimage\"},\"datePublished\":\"2022-09-14T19:00:45+00:00\",\"dateModified\":\"2022-09-14T19:44:53+00:00\",\"author\":{\"@id\":\"https:\/\/adespresso.com\/#\/schema\/person\/4f0fbca0e3c23eb51c3792e068713e97\"},\"description\":\"Confused about Facebook ad image sizes? 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