{"id":53965,"date":"2018-01-30T07:10:25","date_gmt":"2018-01-30T15:10:25","guid":{"rendered":"https:\/\/adespresso.com\/?p=53965"},"modified":"2018-01-30T09:44:56","modified_gmt":"2018-01-30T17:44:56","slug":"increase-website-traffic-facebook","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/increase-website-traffic-facebook\/","title":{"rendered":"4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook"},"content":{"rendered":"

Facebook is one of the best places for your business to be.<\/span><\/p>\n

The platform has more than <\/span>two billion monthly active users<\/span><\/a>, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also owns. This makes it easier than ever to reach your target market.<\/span><\/p>\n

But that also comes with a big downside: complications figuring out how to reach them and bring them back to your website.<\/span><\/p>\n

With declining organic reach, it\u2019s harder than ever before.<\/span><\/p>\n

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You\u2019re competing with just about every single business in your space for attention.\u00a0<\/span>You need to stand out. You need to reach your audience if you want to drive traffic.\u00a0<\/span><\/p>\n

But most of the time, that isn\u2019t enough. <\/span><\/p>\n

You need to give them a reason to come back to your website instead of continuing to browse Facebook. <\/span><\/p>\n

Here are four steps that the professionals use to increase website traffic through Facebook. <\/span><\/p>\n

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1. Combat Declining Organic Reach with Less Content<\/span><\/h2>\n


\n<\/span>Most people assume that more is better. <\/span><\/p>\n

You have to blog 30 times a month to get the most traffic. Posting under 30 times on Facebook a month is a recipe for disaster. You need 5,000 links if you want any shot at ranking #1. <\/span><\/p>\n

Those kinds of assumptions run rampant, but they\u2019re simply not true anymore. <\/span><\/p>\n

Facebook\u2019s platform and algorithm have shifted dramatically in the past few years. What worked once just doesn’t perform on the same level anymore.<\/span><\/p>\n

Facebook\u2019s organic reach has been declining for years now: <\/span><\/p>\n

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(Image Source) <\/span><\/a><\/p>\n

You used to be able to reach a large portion of your audience, but Facebook caught wind of it. Why allow users to reach two billion users and their target market for free? <\/span><\/p>\n

On top of that, users <\/span>share 1 million links<\/span><\/a> on Facebook every 20 minutes. <\/span><\/p>\n

The space is more saturated than ever before. <\/span><\/p>\n

Since then, organic reach has been declining, leading many businesses to even opt out of the platform for good. Why? Because Facebook simply doesn’t seem to work anymore. <\/span><\/p>\n

But it does. <\/span><\/p>\n

It just requires a different mindset from the typical inbound playbook.<\/strong><\/p>\n

Traditional inbound marketing tells us to do one thing: cast a wide net and bring in as much traffic as possible with the hopes of converting some leads.<\/span><\/p>\n

So one would assume that posting as much as possible on their blog would rank them higher and increase conversions, or that posting countless times on Facebook would help beat the system and get your content in front of more people. <\/span><\/p>\n

Buffer recently decided to <\/span>test their Facebook posting strategy<\/span><\/a> due to a declining organic reach.<\/span><\/p>\n

From January to October of 2016, Buffer was posting a ton of content on Facebook. Around 25-40 posts on Facebook every single week. <\/span><\/p>\n

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(Image Source)<\/span><\/a>\u00a0<\/span><\/p>\n

Their idea was to beat the system. Post more to combat organic reach. <\/span><\/p>\n

It makes sense: each post gets less organic reach, so posting more can effectively increase your total accumulated reach.<\/span><\/p>\n

But they noticed something dramatically different:<\/span><\/p>\n

As they increased their number of Facebook posts to four times a day in July and August of 2016, their organic reach took a big hit. <\/span><\/p>\n

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(Image Source)<\/span><\/a><\/p>\n

Every additional post started to result in less and less reach!<\/span><\/p>\n

Despite that decline, they have since grown their organic reach higher than they’ve ever seen by switching up their posting strategy. <\/span><\/p>\n

The secret? Sharing less content. <\/span><\/p>\n

They\u2019re currently reaching more than 150,000 people a week on Facebook. When they were posting more in 2016, they were only reaching 44,000. <\/span><\/p>\n

On top of just reach, they\u2019ve also seen their engagement skyrocket:<\/span>
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(Image Source)<\/span><\/a><\/p>\n

Currently, Buffer only sends out one or two posts on Facebook per day, and they reserve those posts for their best content. <\/span><\/p>\n

Facebook\u2019s algorithm is difficult to navigate now. You can\u2019t just blast ten updates per day to your website and expect traffic to increase.<\/span><\/p>\n

Here are a few key takeaways to keep in mind when driving traffic from Facebook to your site with this step:<\/span><\/p>\n