{"id":62419,"date":"2022-06-27T08:00:53","date_gmt":"2022-06-27T16:00:53","guid":{"rendered":"https:\/\/adespresso.com\/?p=62419"},"modified":"2022-06-27T15:57:52","modified_gmt":"2022-06-27T23:57:52","slug":"instagram-hashtags-strategy","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/instagram-hashtags-strategy\/","title":{"rendered":"The 2022 Ultimate Guide to Instagram Hashtags"},"content":{"rendered":"

Using the right Instagram hashtags is an effective way to grow your followers and get more eyes on your Instagram posts in 2022.<\/p>\n

But to get results, you have to be thoughtful about how you use hashtags on Instagram. If you\u2019re not careful, you may end up spamming potential followers and getting your account penalized by Instagram\u2019s algorithms<\/a>.<\/p>\n

\"cover<\/a><\/p>\n

In this guide, you\u2019ll learn what Instagram hashtags are, how they work, how to find and use them effectively, and how to include them in your social media marketing strategy.<\/p>\n

<\/p>\n

Free download:<\/strong> Professionally designed, fully customizable Instagram ad templates. Click and get them now!<\/strong><\/span><\/a><\/div>\n

<\/a>What are Instagram hashtags?<\/h2>\n

A hashtag is a word or group of words (and numbers) with a pound sign (#) preceding it, that looks like this: #InstagramHashtags. Hashtags are used to organize content and make posts more discoverable on social media.<\/p>\n

When used on Instagram (or other social media platforms), hashtags turn into a clickable link. When someone clicks on or searches for a specific hashtag, they will see a page that shows all the content tagged with that hashtag.<\/p>\n

In addition to adding hashtags to your Instagram posts, you can also follow hashtags to discover content that you like. Hashtags are also a great way to get your content in front of users who are interested in your industry, product or service.<\/p>\n

<\/a>Why use Instagram hashtags?<\/h2>\n

Using relevant hashtags on your posts, Stories, and Reels is one of the best ways to expand your Instagram audience. When you use a hashtag on a post, that post will appear on the hashtag\u2019s page. People who follow or search for that hashtag will be able to see your post even if they don\u2019t follow you!<\/p>\n

Apart from discoverability, you can also use hashtags to build communities, run campaigns, find user-generated content (UGC), and research your audience, amongst other things.<\/p>\n

That\u2019s why it\u2019s important to have a solid Instagram hashtag strategy. If you don\u2019t have one, you\u2019d miss out on many opportunities to drive engagement and conversions for your brand.<\/p>\n

<\/a>Most popular Instagram hashtags<\/h2>\n

Using extremely popular hashtags in your posts isn\u2019t always the most effective way to increase engagement.<\/p>\n

The fact that a lot of people follow (and use) that hashtag means that your post might get lost in the ocean of posts that have that hashtag on it. That\u2019s why Instagram suggests<\/a> using a combination of both niche and popular hashtags to reach both specific and broad audiences.<\/p>\n

Below are the 50 most popular hashtags on Instagram right now:<\/p>\n

    \n
  1. #love<\/li>\n
  2. #instagood<\/li>\n
  3. #fashion<\/li>\n
  4. #photooftheday<\/li>\n
  5. #art<\/li>\n
  6. #photography<\/li>\n
  7. #instagram<\/li>\n
  8. #beautiful<\/li>\n
  9. #nature<\/li>\n
  10. #picoftheday<\/li>\n
  11. #follow<\/li>\n
  12. #happy<\/li>\n
  13. #cute<\/li>\n
  14. #travel<\/li>\n
  15. #style<\/li>\n
  16. #followme<\/li>\n
  17. #instadaily<\/li>\n
  18. #tbt<\/li>\n
  19. #repost<\/li>\n
  20. #like4like<\/li>\n
  21. #summer<\/li>\n
  22. #beauty<\/li>\n
  23. #fitness<\/li>\n
  24. #food<\/li>\n
  25. #instalike<\/li>\n
  26. #selfie<\/li>\n
  27. #me<\/li>\n
  28. #photo<\/li>\n
  29. #girl<\/li>\n
  30. #friends (436M)<\/li>\n
  31. #fun (435M)<\/li>\n
  32. #smile (433M)<\/li>\n
  33. #family (419M)<\/li>\n
  34. #life (417M)<\/li>\n
  35. #music (410M)<\/li>\n
  36. #ootd (409M)<\/li>\n
  37. #makeup (378M)<\/li>\n
  38. #explore (360M)<\/li>\n
  39. #likeforlike (360M)<\/li>\n
  40. #dog (346M)<\/li>\n
  41. #model (345M)<\/li>\n
  42. #motivation (317M)<\/li>\n
  43. #sunset (306M)<\/li>\n
  44. #amazing (301M)<\/li>\n
  45. #follow4follow (297M)<\/li>\n
  46. #igers (294M)<\/li>\n
  47. #foodporn (287M)<\/li>\n
  48. #beach (287M)<\/li>\n
  49. #instamood (272M)<\/li>\n
  50. #followforfollowback (251M)<\/li>\n<\/ol>\n

    <\/a>Types of popular Instagram hashtags<\/h2>\n

    When crafting your Instagram hashtag strategy, you need to know the different types of hashtags you can use so you can cover all bases.<\/p>\n

    Below are the nine types of Instagram hashtags:<\/p>\n