{"id":74767,"date":"2021-08-30T08:00:11","date_gmt":"2021-08-30T16:00:11","guid":{"rendered":"https:\/\/adespresso.com\/?p=74767"},"modified":"2021-11-05T11:45:09","modified_gmt":"2021-11-05T19:45:09","slug":"instagram-reels-ads","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/instagram-reels-ads\/","title":{"rendered":"4 Tips for Creating the Best Instagram Reels Ads"},"content":{"rendered":"<p>Instagram <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\">introduced Reels in August 2020<\/a>. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform\u2019s users to find fresh content and engage with new accounts.<\/p>\n<p>And now, unsurprisingly, brands can further capitalize on the format\u2019s popularity and reach targeted audiences with Reels ads.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-74776\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/reels-ads.jpg\" alt=\"cover image\" width=\"1200\" height=\"628\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/reels-ads.jpg 1200w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/reels-ads-300x157.jpg 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/reels-ads-1024x536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Keep reading to learn what Instagram Reels ads are and how to create Reels ads that are engaging and effective.<\/p>\n<p><!--more--><\/p>\n<div class=\"cta-pdf custom-class\" style=\"text-align: center;\"><a class=\"cta-inner\" href=\"http:\/\/ebooks.adespresso.com\/instagram-ad-templates\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"cta-content\"><strong>Free download:<\/strong> Professionally designed, fully customizable <strong>Instagram ad templates. Click and get them now!<\/strong><\/div>\n<h2><a id=\"post-74767-_30j0zll\"><\/a><strong>What are Instagram Reels ads?<\/strong><\/h2>\n<p>Launched globally in mid-June 2021, Instagram Reels ads are a new placement for ads on the platform.<\/p>\n<p>Instagram Reels ads are somewhat similar to Stories ads, considering how both:<\/p>\n<ul>\n<li>Are full-screen, vertical videos<\/li>\n<li>Show up between regular, non-sponsored Stories\/Reels content<\/li>\n<li>Are marked as sponsored (as all IG ads are)<\/li>\n<\/ul>\n<p>However, unlike Stories ads, Reels ads loop, can be up to 30 seconds long, and users can like, comment, save, and share the ad content \u2014 similar to regular Reels and Instagram posts.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-74769 size-full aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image.gif\" alt=\"Instagram Reels ads for Ruggable\" width=\"500\" height=\"1000\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.instagram.com\/ruggable\/\">Ruggable on Instagram<\/a><\/em><\/p>\n<p>Instagram Reels ads show up in the same placements within the app where people discover and consume organic Reels content \u2014 in the Reels tab, on the Explore page, and in their feeds.<\/p>\n<p>And that exposure holds a lot of potential. <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-reels-ads\">According to Instagram\u2019s Business Team<\/a>, \u201cReels is the best place on Instagram to reach people who don\u2019t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.\u201d<\/p>\n<p>\u201cWe see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained,\u201d said <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-reels-ads?locale=en_GB\">Justin Osofsky<\/a>, Chief Operating Officer at Instagram.<\/p>\n<p>To sum things up, Reels ads can be a great avenue to showcase your brand\u2019s creativity and earn your audiences\u2019 attention as they\u2019re scrolling through similar content.<\/p>\n<h2><a id=\"post-74767-_1fob9te\"><\/a><strong>How to create Instagram Reels ads<\/strong><\/h2>\n<p>Before you create your first Reels ads, it\u2019s a good idea to test the waters and play around with creating regular, organic <a href=\"https:\/\/blog.hootsuite.com\/instagram-reels\/\">Instagram Reels<\/a> content. This will help you figure out if this is the right ad format for you and, if so, what kind of Reels content should be promoted as ads.<\/p>\n<p>Note that you need to <a href=\"https:\/\/www.facebook.com\/help\/instagram\/502981923235522\">set up an Instagram Business account<\/a> to get access to the Ads Manager.<\/p>\n<p>Once that\u2019s out of the way, follow these steps to create and publish your first Reels ad:<\/p>\n<h3><a id=\"post-74767-_3znysh7\"><\/a><strong>Step 1: Prepare your creatives<\/strong><\/h3>\n<p>The first step is to plan, record (or pick a <a href=\"https:\/\/adespresso.com\/blog\/7-of-the-best-free-stock-video-websites-for-2021\/\">free stock video<\/a>), and edit the Reel clip using a <a href=\"https:\/\/adespresso.com\/blog\/best-video-editing-apps\/\">video editing app<\/a> \u2014 or Instagram\u2019s in-app Reel creation tool.<\/p>\n<p>Make sure your using vertical, full-screen clips with an aspect ratio of 9:16 (or 1080 by 1920 pixels). The last thing you want is to waste your budget on a blurry or cropped ad that looks amateurish.<\/p>\n<p>Also, craft your copy and caption, including your <a href=\"https:\/\/adespresso.com\/blog\/7-techniques-to-create-a-hashtag-that-boosts-your-brand\/\">branded hashtags<\/a> if you have any. Be sure to pair your Reels with relevant, popular audio, so it fits naturally alongside other, non-sponsored Reels your audience is viewing.<\/p>\n<h3><a id=\"post-74767-_2et92p0\"><\/a><strong>Step 2: Sign in to Ads Manager<\/strong><\/h3>\n<p>With the content ready, go to Ads Manager and click <strong>Create<\/strong>.<\/p>\n<h3><a id=\"post-74767-_tyjcwt\"><\/a><strong>Step 3: Pick your ad objective<\/strong><\/h3>\n<p>The next step is to select a business objective for your Reels ad.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-74770 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-5.png\" alt=\"Available ad objectives for Instagram\" width=\"550\" height=\"608\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-5.png 768w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-5-271x300.png 271w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <\/em><a href=\"https:\/\/www.facebook.com\/business\/help\/1621419411431034?id=1997185213680277\"><em>Facebook for Business<\/em><\/a><\/p>\n<p>For Instagram Reels ads, you can pick one of the following objectives:<\/p>\n<ul>\n<li>Conversions<\/li>\n<li>Reach<\/li>\n<li>Traffic<\/li>\n<li>Video Views<\/li>\n<li>Brand Awareness<\/li>\n<li>App Installs<\/li>\n<\/ul>\n<h3><a id=\"post-74767-_3dy6vkm\"><\/a><strong>Step 4: Fill in the details<\/strong><\/h3>\n<p>Next, carefully fill in the campaign details, including the budget, schedule, target audience and delivery options.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-74771 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-6.png\" alt=\"Setting up Instagram ad details\" width=\"717\" height=\"646\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-6.png 717w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-6-300x270.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: Facebook<\/em><\/p>\n<h3><a id=\"post-74767-_1t3h5sf\"><\/a><strong>Step 5: Select an ad placement<\/strong><\/h3>\n<p>Under Placements, choose <strong>Manual Placements<\/strong>. Navigate to the dropdown next to Stories and check the box next to Instagram Reels.<\/p>\n<h3><a id=\"post-74767-_4d34og8\"><\/a><strong>Step 6: Select a call to action<\/strong><\/h3>\n<p>Customize your CTA to help your audience take the next step after watching your ad. For instance, you could ask them to:<\/p>\n<ul>\n<li>Shop Now<\/li>\n<li>Start a Free Trial<\/li>\n<li>Download the App<\/li>\n<li>Check the Fall Catalog<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-74772 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-7.png\" alt=\"Instagram Reels ad for truebill\" width=\"550\" height=\"1092\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-7.png 650w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-7-151x300.png 151w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-7-516x1024.png 516w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <\/em><a href=\"https:\/\/www.instagram.com\/truebill\/\"><em>Truebill on Instagram<\/em><\/a><\/p>\n<p>And you\u2019re done! Your Instagram Reels ad is ready. Once reviewed and approved, it will appear in your target audience\u2019s Instagram Reels tab.<\/p>\n<h2><a id=\"post-74767-_2s8eyo1\"><\/a><strong>4 tips for great Instagram Reels ads<\/strong><\/h2>\n<p>Now that you know what Instagram Reels ads are and how to create one, let\u2019s see how you can make the most of this new ad format.<\/p>\n<p>Here are four core tips for creating an effective Instagram Reels ads strategy.<\/p>\n<h3><a id=\"post-74767-_17dp8vu\"><\/a><strong>1. Check out your competitors<\/strong><\/h3>\n<p>Are your top competitors using Instagram Reels? If so, what\u2019s their best-performing content in terms of views, likes and comments?<\/p>\n<p>Make note of the Reels content your target audience engages with the most, and use that insight to when crafting creatives for Reels and Reels ads.<\/p>\n<p>For example, if you\u2019re a skincare brand, bite-sized daily tips for getting more out of your skincare products may work better in driving comments and shares than direct product promos.<\/p>\n<p>While analyzing your competitors, also check out how Instagram influencers in your niche are creating Reels.<\/p>\n<h3><a id=\"post-74767-_3rdcrjn\"><\/a><strong>2. Leverage Reel Insights to learn what works<\/strong><\/h3>\n<p>Instagram\u2019s native analytics tool, Instagram Insights, enables creators and businesses to better understand their performance on Instagram.<\/p>\n<p>For Reels, you can <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-reels-and-live-insights-tools\">now see metrics<\/a> such as Plays, Accounts Reached, Likes, Comments, Saves and Shares in Insights.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-74773\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-8.png\" alt=\"Instagram insights dashboard\" width=\"2048\" height=\"2048\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-8.png 2048w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-8-300x300.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-8-1024x1024.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-8-150x150.png 150w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-8-1536x1536.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: Instagram<\/em><\/p>\n<p>To check how a specific Reel is doing, open the Reel from your profile, tap the three-dot icon at the bottom right, then tap Insights.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-74774\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-9.png\" alt=\"Looking up Instagram Insights for individual Reel\" width=\"2048\" height=\"2048\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-9.png 2048w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-9-300x300.png 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-9-1024x1024.png 1024w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-9-150x150.png 150w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-9-1536x1536.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: Instagram<\/em><\/p>\n<p>Based on these numbers, you can readily determine which type of Reels content is working well for you. Carry that style forward to create your Instagram Reels ads.<\/p>\n<p>For instance, your Reels Insights might suggest that your viewers engage most with quick AMA-type Reels, and this format reaches the most people. Consequently, making an AMA-type Reels ad is a good bet as you know this format resonates well with your audience.<\/p>\n<h3><a id=\"post-74767-_26in1rg\"><\/a><strong>3. Nail the audio and add captions<\/strong><\/h3>\n<p>Reels is Instagram\u2019s answer to TikTok and the globally growing popularity of bite-sized videos. And just like on TikTok, syncing the right sound to your Reel is crucial. You could almost say that half of the Reels experience is in the audio.<\/p>\n<p>When creating a Reels ad, use music, a trending audio clip (make sure it\u2019s not copyrighted, though!) or create your own fun voiceover.<\/p>\n<p>It\u2019s also a good idea to create ad variants with different audio to match the audience\u2019s language if you\u2019re targeting multiple geographies.<\/p>\n<p>Oh, and don\u2019t forget to add legible subtitles. Yes, Reels is an audio-powered experience, but some of your viewers might browse content with the sound off, and some might have hearing impairments. Including captions to your Reels ads ensures everyone can engage with your content.<\/p>\n<h3><a id=\"post-74767-_lnxbz9\"><\/a><strong>4. Keep it focused and fun<\/strong><\/h3>\n<p>With Reels ads, you get a maximum of 30 seconds to drive your message home. If your content\u2019s scope is broad, you\u2019ll end up with an unclear and unengaging ad that drives no action.<\/p>\n<p>So, define a singular focus for each of your Instagram Reels ads. No matter what you\u2019re promoting, handpick the best bits for the final ad creative.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-74775 aligncenter\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-10.png\" alt=\"Instagram Reels ad for Spruce\" width=\"387\" height=\"782\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-10.png 387w, https:\/\/adespresso.com\/wp-content\/uploads\/2021\/08\/word-image-10-148x300.png 148w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/p>\n<p>Moreover, Instagram Reels ads are an ideal channel to highlight your brand\u2019s fun and creative side. Of course, your ultimate goal is to generate clicks and sales, but be sure to share fun, relatable content to drive more engagement. If your content is too \u2018salesy,\u2019 viewers won\u2019t think twice before swiping to the next Reel.<\/p>\n<p>Finally, set the right campaign frequency to avoid ad fatigue. Because if your audience sees your ads too often, they\u2019ll stop paying attention to them and lose interest in your brand, which means wasted ad spend.<\/p>\n<h2><a id=\"post-74767-_35nkun2\"><\/a><strong>Time to reel in Instagram advertising success<\/strong><\/h2>\n<p>Short-form videos tend to attract a younger audience of Millennials and Gen Z. So, if that\u2019s a segment you wish to reach and engage with more, adding Reels ads to your Instagram advertising strategy makes sense.<\/p>\n<p>And if you wish to couple this with long-form, in-depth content to really showcase your expertise, you can opt for <a href=\"https:\/\/adespresso.com\/blog\/create-high-performing-igtv-series\/\">IGTV<\/a>.<\/p>\n<p>Find the right balance and start using Reels today to make the best of your Instagram advertising!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform\u2019s users to find fresh content and engage with new accounts. And now, unsurprisingly, brands can further capitalize<a class=\"more-link\" href=\"https:\/\/adespresso.com\/blog\/instagram-reels-ads\/\"> Read More <\/a><\/p>\n","protected":false},"author":57,"featured_media":74776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,1],"tags":[],"level":[],"platform":[],"target-user":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips for Creating the Best Instagram Reels Ads<\/title>\n<meta name=\"description\" content=\"Find out how to get started with and get the most out of Instagram&#039;s latest ad placement \u2014 Instagram Reels ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adespresso.com\/blog\/instagram-reels-ads\/\" \/>\n<meta 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