{"id":74787,"date":"2021-09-03T11:00:10","date_gmt":"2021-09-03T19:00:10","guid":{"rendered":"https:\/\/adespresso.com\/?p=74787"},"modified":"2021-11-05T11:44:44","modified_gmt":"2021-11-05T19:44:44","slug":"igtv-ads","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/igtv-ads\/","title":{"rendered":"How to Create Successful IGTV Ads: 6 Tips"},"content":{"rendered":"

Video content has been taking the internet by storm. In Q3 of 2020, almost 30% of online viewers were spending over ten hours<\/a> a week consuming video content.<\/p>\n

Videos can captivate audiences and deliver a message in a way that static content just can\u2019t. When Instagram launched IGTV as their answer to YouTube, allowing users to craft longer-form content for the first time, the platform gained new momentum. And the format\u2019s success opened the door to IGTV ads.<\/p>\n

\"cover<\/p>\n

If you\u2019re new to the format, getting started with Instagram IGTV ads can seem a bit daunting, but once you know the basics, it becomes a lot easier. Stick around to learn about the different kinds of IGTV ads at your disposal, how much you can expect to spend on them, and how to optimize IGTV ads for success.<\/p>\n

<\/p>\n

Free download:<\/strong> Professionally designed, fully customizable Instagram ad templates. Click and get them now!<\/strong><\/div>\n

<\/a>Types of IGTV ads<\/strong><\/h2>\n

IGTV ads are short video ads (15 seconds long) that are served to audiences browsing IGTV or opening IGTV videos in their feed. They can be shown pre-roll, mid-roll, or post-roll.<\/p>\n

There aren\u2019t many different kinds of IGTV ads per se. They all must be created in full-screen vertical video format, with a mobile-first experience in mind.<\/p>\n

Here\u2019s what IGTV ads look like in your feed:<\/p>\n

\"igtv<\/p>\n

Source: Instagram<\/a><\/em><\/p>\n

<\/a>How much do IGTV ads cost?<\/strong><\/h2>\n

In 2021, the average CPC for Instagram<\/a> is between $0.50 and $1.00. With that said, there is no set cost for IGTV ads, and there are several factors that affect the final spend.<\/p>\n

On top of ad placement, the audience you want to target and how competitive your industry is will influence how much you\u2019ll have to pay to run your ads.<\/p>\n

Specific shopping events (e.g., winter holidays, back to school, etc.) can also drive up the cost of running ads.<\/p>\n

As with all advertising, testing is the best way to go. You can get started with Instagram IGTV ads for just a few dollars a day and spend more as your ad campaign starts to pay off.<\/p>\n

<\/a>How to advertise on IGTV<\/strong><\/h2>\n

First off, you\u2019ll need to have an Instagram Business account with access to IGTV (the feature is not available in some regions). This is important if you want to create ads that link to specific content on your account. You won\u2019t be able to link to an IGTV video that doesn\u2019t exist yet.<\/p>\n

Now, head to your Ads Manager<\/a> and select Create<\/strong>. You\u2019ll be able to choose an objective for your IGTV ad.<\/p>\n

The options for IGTV ads are:<\/p>\n

    \n
  • Traffic<\/li>\n
  • Brand Awareness<\/li>\n
  • Engagement<\/li>\n
  • Reach<\/li>\n
  • Video Views<\/li>\n<\/ul>\n

    After you\u2019ve selected your ad objective, you can go ahead and create the ad as usual. You\u2019ll have to fill in details about your campaign, schedule, delivery, budget, optimization, and audience.<\/p>\n

    Next, you\u2019ll get to Placements<\/strong>. You can choose automatic placements or make your selection manually. For IGTV ads, select Instagram IGTV<\/strong> in the In-Stream<\/strong> category.<\/p>\n

    \"Instagram<\/p>\n

    You can copy and paste an IGTV URL in the Ad Creative section to link your viewers to specific content. Simply check the Add a website URL<\/strong> box.<\/p>\n

    If you need to find your IGTV URL, go to Instagram in your browser. Click on the IGTV tab and copy the URL from the address bar.<\/p>\n

    Once you\u2019re done, choose the call of action you want, and finish creating your ad.<\/p>\n

    <\/a>IGTV ads tips and examples<\/strong><\/h2>\n

    Making IGTV ads may be pretty straightforward, but getting them right and enjoying great results is another thing.<\/p>\n

    You\u2019ll need to follow some basic best practices to make the best of your IGTV ads. But don\u2019t worry, we\u2019ve got you covered.<\/p>\n

    Here are some tips on how to advertise on IGTV and some examples to inspire you on how to execute them effectively.<\/p>\n

    <\/a>1. Be fresh and original<\/strong><\/h3>\n

    Up to 89% of consumers<\/a> in the US are indifferent about ads or downright dislike them. The best thing you can do to stand out on Instagram (and any other social media platform) is to be as original as you can. Give people something new to enjoy, offer a fresh perspective.<\/p>\n

    A good example of this is RXBAR\u2019s ad that features clever camera tricks and a deadpan Ice T. He delivers his line \u2014 which makes fun of viewers who may have turned on their sound to hear what he has to say \u2014 perfectly, taking the ad to the next level.<\/p>\n