{"id":75989,"date":"2022-06-06T10:55:27","date_gmt":"2022-06-06T18:55:27","guid":{"rendered":"https:\/\/adespresso.com\/?p=75989"},"modified":"2022-06-06T11:17:05","modified_gmt":"2022-06-06T19:17:05","slug":"social-media-demographics","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/social-media-demographics\/","title":{"rendered":"100 Most Important Social Media Demographics for 2022"},"content":{"rendered":"

As you build a social media marketing strategy<\/a> for your brand, you need to know the kind of people you want to reach. It is nearly impossible to achieve your marketing goals if you don’t publish the right content on the right platforms (a.k.a. where your ideal audience hangs out).<\/p>\n

Each social media platform has its own unique demographics. For instance, TikTok is mainly used by Gen Z-ers and millennials. LinkedIn, on the other hand, is geared towards career-oriented people.<\/p>\n

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Knowing the demographics of each social media platform will help you know which network you should be on to achieve your marketing goals. And the best way to do that is to look at the hard numbers. That said, here are 100 social media demographics that marketers should be aware of in 2022.<\/p>\n

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General social media demographics<\/h2>\n