{"id":76190,"date":"2022-07-21T11:23:25","date_gmt":"2022-07-21T19:23:25","guid":{"rendered":"https:\/\/adespresso.com\/?p=76190"},"modified":"2022-07-21T11:34:14","modified_gmt":"2022-07-21T19:34:14","slug":"schedule-instagram-posts","status":"publish","type":"post","link":"https:\/\/adespresso.com\/blog\/schedule-instagram-posts\/","title":{"rendered":"How to Schedule Instagram Posts: 3 Methods [2022 GUIDE]"},"content":{"rendered":"<p>Need to learn how to schedule Instagram posts for business accounts or personal accounts? This article shows you exactly how to do all of that, quickly and easily.<\/p>\n<p>From creating the perfect images, editing high-resolution videos, writing compelling captions, <a href=\"https:\/\/adespresso.com\/blog\/instagram-hashtags-strategy\/\">finding the right hashtags<\/a>, and publishing the posts, it takes a lot of time and effort to get results from Instagram marketing.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/05\/ig-post-from-desktop.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-75936\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/05\/ig-post-from-desktop.jpg\" alt=\"cover image\" width=\"1200\" height=\"628\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/05\/ig-post-from-desktop.jpg 1200w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/05\/ig-post-from-desktop-300x157.jpg 300w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/05\/ig-post-from-desktop-1024x536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Scheduling Instagram posts in advance can help you save time so that you can focus more energy on your creative and strategic decisions. The more complex your strategy is, the more valuable it is to schedule posts.<\/p>\n<p>When you automate publishing, you&#8217;ll be able to put out high-quality content consistently.<\/p>\n<p>In this piece, we\u2019ll cover <strong>three ways to schedule Instagram posts<\/strong> and some best practices for Instagram marketing.<\/p>\n<p><!--more--><\/p>\n<div class=\"cta-pdf custom-class\" style=\"text-align: center;\"><a class=\"cta-inner\" href=\"http:\/\/ebooks.adespresso.com\/instagram-ad-templates\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"cta-content\"><strong>Free download:<\/strong> Professionally designed, fully customizable <strong>Instagram ad templates. Click and get them now!<\/strong><\/span><\/a><\/div>\n<h2><a id=\"post-76190-_l71okynauvus\"><\/a>How to schedule Instagram posts (for Business accounts)<\/h2>\n<p>Brands with Instagram Business accounts can use tools like Hootsuite to schedule posts across several social media networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and TikTok. You can schedule feed posts, carousel posts, Stories, and Instagram ads with Hootsuite.<\/p>\n<p>If you\u2019re more of a visual learner, watch this video to learn how to schedule Instagram posts with Hootsuite and Creator Studio. But if you like reading, keep scrolling.<\/p>\n<p><iframe title=\"How to Easily Schedule Instagram Posts &amp; Stories in 2022 (STEP-BY-STEP GUIDE)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EYSNnxwXB4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>If you don\u2019t have a <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-instagram-for-business\/\">Business account<\/a> or a <a href=\"https:\/\/blog.hootsuite.com\/instagram-creator-account\/\">Creator account<\/a> yet, you might want to switch to make full use of Instagram tools for marketers. It takes less than two minutes to do.<\/p>\n<h3><a id=\"post-76190-_tojrrpg5994j\"><\/a>1. Add your Instagram Business account to your social media management dashboard<\/h3>\n<p>It\u2019s easy to link your Instagram account to Hootsuite. Navigate to your <a href=\"https:\/\/hootsuite.com\/dashboard#\">Hootsuite dashboard<\/a>, and:<\/p>\n<ol>\n<li>Tap your profile icon in the bottom left corner of the screen.<\/li>\n<li>Then, click <strong>Social Networks and Teams. <\/strong><\/li>\n<li>Click <strong>+ Private Network<\/strong> in the bottom left corner.<\/li>\n<li>Pick Instagram from the list of networks.<\/li>\n<li>Click <strong>Connect with Instagram.<\/strong><\/li>\n<li>Enter your account username and password.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-11.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76192 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-11.jpeg\" alt=\"Adding a personal Instagram account to Hootsuite\" width=\"956\" height=\"1496\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-11.jpeg 956w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-11-192x300.jpeg 192w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-11-654x1024.jpeg 654w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/a><\/p>\n<p>To learn more about doing this, check out <a href=\"https:\/\/hootsuite.com\/resources\/how-to-add-a-social-network-profile#:~:text=In%20the%20top%20left%20corner,to%20add%20to%20your%20dashboard.\">Hootsuite\u2019s comprehensive help article<\/a>.<\/p>\n<h3><a id=\"post-76190-_18yibeiajokc\"><\/a>2. Craft your Instagram post<\/h3>\n<p>In the <a href=\"https:\/\/hootsuite.com\/dashboard#\">Hootsuite dashboard<\/a>, tap the <strong>Create <\/strong>icon and select <strong>Post. <\/strong><\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-12.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76193 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-12.jpeg\" alt=\"Creating a new post in Hootsuite dashboard\" width=\"938\" height=\"1104\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-12.jpeg 938w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-12-255x300.jpeg 255w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-12-870x1024.jpeg 870w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/a><\/p>\n<p>Choose your preferred Instagram account from the list in the <strong>Post To <\/strong>field.<\/p>\n<p>Then upload your visuals (or get them from your content library). Next, write a <a href=\"https:\/\/blog.hootsuite.com\/instagram-captions-drive-engagement\/\">compelling caption<\/a>, put your hashtags, tag the right accounts, and add your location.<\/p>\n<p>On the right, you\u2019ll see a preview of your draft.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-14.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76195 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-14.jpeg\" alt=\"Creating an Instagram post in Hootsuite Composer\" width=\"963\" height=\"583\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-14.jpeg 963w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-14-300x182.jpeg 300w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/a><\/p>\n<p>If your image isn\u2019t ready for Instagram yet, you can edit it in Hootsuite. Click <strong>Edit Image <\/strong>to crop your image to the required aspect ratios (i.e., 1.91:1 or 4:5), and add filters and other embellishments.<\/p>\n<p>You should take your time with this step. Instagram is a visual platform, so you want to post an image that will catch\u2014and keep\u2014the attention of your audience.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-15.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76196 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-15.jpeg\" alt=\"Cropping an image in Hootsuite Composer\" width=\"969\" height=\"448\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-15.jpeg 969w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-15-300x139.jpeg 300w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/a><\/p>\n<h3><a id=\"post-76190-_fligvqhazne1\"><\/a>3. Find the best times to post<\/h3>\n<p>To get the most engagement, you need to post when your audience is online. This way, they can interact with your content and prompt <a href=\"https:\/\/www.google.com\/amp\/s\/adespresso.com\/blog\/instagram-algorithm\/amp\/\">Instagram\u2019s algorithms<\/a> to push your posts to more users\u2019 feeds.<\/p>\n<p>Hootsuite has a <strong>Best Time to Publish feature<\/strong> that analyzes your posts from the past 30 days and uses that data to recommend the <a href=\"https:\/\/www.google.com\/amp\/s\/adespresso.com\/blog\/best-times-to-post-on-instagram\/amp\/\">best times to post on Instagram<\/a>. This feature groups your posts by weekday and hour to determine posts that have had the biggest impact, based on average impressions and\/or engagement rate.<\/p>\n<p>To find the best times for you to post, save your post draft and do the following:<\/p>\n<ul>\n<li>Click <strong>Analytics <\/strong>in the left-hand side menu<\/li>\n<li>Then tap <strong>Best time to publish<\/strong><\/li>\n<li>At the top of your screen, you\u2019ll find a dropdown menu. Select your Instagram account from that menu<\/li>\n<\/ul>\n<p>You\u2019ll see a heatmap that shows your best times to post based on your account\u2019s past performance. There are two tabs\u2014<strong>Build awareness <\/strong>and <strong>Boost engagement<\/strong>\u2014that will help you find the time that will work best for your goals.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-16.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76197 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-16.jpeg\" alt=\"Best time to post feature in Hootsuite Analytics - heatmap of historical highest enaggement times\" width=\"964\" height=\"770\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-16.jpeg 964w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-16-300x240.jpeg 300w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/a><\/p>\n<h3><a id=\"post-76190-_v58l91yew8m7\"><\/a>4. Schedule your post<\/h3>\n<p>Now, here\u2019s the main part.<\/p>\n<p>Click <strong>Schedule for Later <\/strong>in the bottom right corner, and select the date and time you want your post to go live. You\u2019ll still see some recommended posting times after you select a date. You can pick one of them or set a time manually.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-17.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76198 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-17.jpeg\" alt=\"Selecting a suggested time to post when creating a post in Hootsuite Composer\" width=\"1008\" height=\"795\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-17.jpeg 1008w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-17-300x237.jpeg 300w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/a><\/p>\n<p>And voila! You\u2019ve scheduled an Instagram post. You can see all your scheduled posts in the <a href=\"https:\/\/hootsuite.com\/dashboard#\/planner\">Hootsuite Planner<\/a>, and edit them further before they go live (if you want to).<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-18.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76199 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-18.jpeg\" alt=\"Scheduled post visible in calendar view in Hootsuite Planner\" width=\"966\" height=\"505\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-18.jpeg 966w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-18-300x157.jpeg 300w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/p>\n<h2><a id=\"post-76190-_br981alqf669\"><\/a>How to schedule Instagram posts (for personal accounts)<\/h2>\n<p>If you have a personal Instagram account, you can schedule Instagram posts with Hootsuite, too. It\u2019s basically the same process as scheduling for Business accounts, but there are some extra steps. TL;DR: Hootsuite will send you a mobile push notification at the scheduled time. This will remind you to log in and click <strong>Publish. <\/strong><\/p>\n<h3><a id=\"post-76190-_vtwwxq2teyqx\"><\/a>1. Add your Instagram account to your social media management dashboard<\/h3>\n<p>From your <a href=\"https:\/\/hootsuite.com\/dashboard#\">Hootsuite dashboard<\/a>:<\/p>\n<ol>\n<li>Click your profile icon in the bottom left corner of the screen<\/li>\n<li>Then, click <strong>Social Networks and Teams <\/strong><\/li>\n<li>Click <strong>+ Private Network<\/strong> in the bottom left corner<\/li>\n<li>Choose Instagram from the list of networks<\/li>\n<li>Tap <strong>Connect with Instagram<\/strong><\/li>\n<li>Enter your account credentials<\/li>\n<\/ol>\n<p>Next, you\u2019ll want to set up the ability to use mobile push notifications. On your smartphone, do the following:<\/p>\n<ol>\n<li>Download the most up-to-date version of <a href=\"https:\/\/apps.apple.com\/ca\/app\/hootsuite-social-media-tools\/id341249709\">Hootsuite\u2019s mobile app<\/a> on your phone<\/li>\n<li>Open the app and tap your profile icon in the upper left corner.<\/li>\n<li>Navigate to <strong>Settings<\/strong>, and then <strong>Notifications<\/strong><\/li>\n<li>Find your Instagram account in the list and turn on <strong>Send me a Push Notification<\/strong><\/li>\n<\/ol>\n<h3><a id=\"post-76190-_n9x27tjof0as\"><\/a>2. Create your post<\/h3>\n<p>You know how it goes: get your visuals, <a href=\"https:\/\/blog.hootsuite.com\/instagram-captions-drive-engagement\/\">write a great caption<\/a>, add your hashtags, tag relevant accounts, and add a location.<\/p>\n<p>If you want to take things up a notch, check out our list of <a href=\"https:\/\/www.google.com\/amp\/s\/adespresso.com\/blog\/organic-instagram-marketing-guide\/amp\/\">Instagram marketing tips<\/a>. Or take a look at 2022\u2019s <a href=\"https:\/\/blog.hootsuite.com\/instagram-trends\/\">Instagram trends<\/a>.<\/p>\n<h3><a id=\"post-76190-_uk4wlexeh9r0\"><\/a>3. Schedule your post<\/h3>\n<p>Know the major difference between business and personal accounts? Well, <strong>posts scheduled on personal Instagram accounts don\u2019t go live automatically<\/strong>. Instead, you\u2019ll get a mobile notification to remind you to click <strong>Publish. <\/strong><\/p>\n<p>Ensure you select the best time to post from the recommended times (or you can set your own time). Then click <strong>Schedule.<\/strong><\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-19.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76200 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-19.jpeg\" alt=\"Scheduling an Instagram post to a personal account from Hootsuite Composer\" width=\"963\" height=\"594\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-19.jpeg 963w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-19-300x185.jpeg 300w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/a><\/p>\n<h3><a id=\"post-76190-_brqsougs3nps\"><\/a>4. Publish your post<\/h3>\n<p>When the scheduled time arrives, you\u2019ll get a push notification on your phone to remind you to publish the post. Basically, the Hootsuite app will do most of the work, but you\u2019ll have to open Instagram, select your image, and paste your caption and hashtags.<\/p>\n<p>The process isn\u2019t difficult, but you should take a couple of minutes to cross-check and make sure everything is correct.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-20.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76201 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-20.jpeg\" alt=\"Mobile notification flow for Hootsuite's scheduler for personal Instagram accounts (3 screenshots)\" width=\"956\" height=\"697\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-20.jpeg 956w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-20-300x219.jpeg 300w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/a><\/p>\n<p>And that\u2019s it!<\/p>\n<h2><a id=\"post-76190-_iczisohu2x98\"><\/a>How to schedule posts on Instagram with Creator Studio<\/h2>\n<p>You probably know that Facebook (now Meta) is the parent company of Instagram. What you might not know, though, is that you can plan your Instagram feed on Facebook if you have a Business or Creator account on Instagram. Facebook\u2019s <a href=\"https:\/\/business.facebook.com\/creatorstudio\/?tab=home&amp;collection_id=all_pages\">Creator Studio<\/a> allows you to create and schedule Instagram posts from your PC or Mac.<\/p>\n<p>If you want to schedule Instagram and Facebook posts, Creator Studio is a good tool for that. But if you\u2019re active on many social networks, it might be easier to use a <a href=\"https:\/\/www.google.com\/amp\/s\/adespresso.com\/blog\/social-media-management-tools\/amp\/\">social media management tool<\/a> to publish posts to all social media channels from a single dashboard. A tool like Hootsuite can help you schedule posts to Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and TikTok.<\/p>\n<p>To schedule Instagram posts using Creator Studio, do the following:<\/p>\n<ol>\n<li>Link your Instagram profile to Creator Studio<\/li>\n<li>Click <strong>Create Post<\/strong> and upload your visuals. You can upload multiple images and videos to create a carousel post.<\/li>\n<li>Compose your post (write your caption, add hashtags, emojis, and mentions)<\/li>\n<li>Click the arrow beside the <strong>Publish <\/strong>button and select <strong>Schedule. <\/strong><\/li>\n<\/ol>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-21.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76202 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-21.jpeg\" alt=\"Creating an Instagram post in Creator Studio\" width=\"970\" height=\"278\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-21.jpeg 970w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-21-300x86.jpeg 300w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p>And you\u2019re done!<\/p>\n<h2><a id=\"post-76190-_aibewydivw2i\"><\/a>5 best practices for scheduling Instagram posts<\/h2>\n<p>Once you\u2019re ready to start scheduling your Instagram posts, these best practices will help you deliver your A-game.<\/p>\n<h3><a id=\"post-76190-_q363tsxbuhz7\"><\/a>1. Post content at optimal times<\/h3>\n<p>As mentioned earlier, posting content when your audience is online is important for increasing engagement. This is because Instagram\u2019s algorithms prioritize recently. A newer post will show up in users\u2019 feeds than older ones.<\/p>\n<p>That\u2019s why cross-posting isn\u2019t really a good idea. Your Facebook audience may be active from 4-8 p.m. on weeknights, but browse Instagram from 12 noon &#8211; 3 p.m.<\/p>\n<p>A good <a href=\"https:\/\/www.google.com\/amp\/s\/adespresso.com\/blog\/instagram-analytics-tools\/amp\/\">Instagram analytics tool<\/a> will show you the times your audience is most likely to interact with your post. That\u2019s actually what Hootsuite\u2019s Best Time to Publish feature does. It analyzes your posts based on impressions and engagement rate and uses that data to determine the optimal times to post content.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-22.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76203 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-22.jpeg\" alt=\"Instagram followers online heatmap in Hootsuite Analytics\" width=\"975\" height=\"352\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-22.jpeg 975w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-22-300x108.jpeg 300w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<p>Not only that, but it will also show you time slots that you haven\u2019t used in the last 30 days so you can tweak your posting schedule and test new times.<\/p>\n<h3><a id=\"post-76190-_rc4p909pq9bw\"><\/a>2. Don\u2019t schedule content too far in advance<\/h3>\n<p>Scheduling Instagram content one week in advance is great! Scheduling content one month in advance isn\u2019t.<\/p>\n<p>Scheduling content too far out increases the chances of something going wrong. The last thing you want to do is post something insensitive that results in a <a href=\"https:\/\/blog.hootsuite.com\/social-media-crisis-management\/\">social media crisis<\/a> for your brand. If this happens, you might have to pause your schedule completely.<\/p>\n<p>Best advice? Stay nimble. Post one week in advance. Maybe two, if you\u2019re daring. But no more than that.<\/p>\n<p>If you do schedule your posts too far in advance, just press <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260801154389\">pause on your Instagram scheduler<\/a>, especially if a crisis or emergency occurs (you are using an Instagram scheduler, right?).<\/p>\n<p>With Hootsuite, all you have to do is click the <strong>Pause <\/strong>icon on your profile and enter a reason for the halt.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-23.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-76204 size-full\" src=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-23.jpeg\" alt=\"Pausing scheduled posts in Hootsuite planner\" width=\"975\" height=\"481\" srcset=\"https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-23.jpeg 975w, https:\/\/adespresso.com\/wp-content\/uploads\/2022\/07\/word-image-23-300x148.jpeg 300w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<h3><a id=\"post-76190-_zb1oxzshb96b\"><\/a>3. Don\u2019t spam your audience<\/h3>\n<p>A major perk of Instagram scheduling is that you can now increase the quantity of posts you publish without compromising on quality. But this doesn\u2019t mean you should.<\/p>\n<p>If you can maintain consistent quality at an increased pace over the long term, that\u2019s great. But when it comes to social media engagement, consistency trumps frequency. The algorithm pays more attention to how often your audience engages with your content.<\/p>\n<h3><a id=\"post-76190-_3hkygbm26wjl\"><\/a>4. Optimize and edit your posts<\/h3>\n<p>Before your posts go live, <a href=\"https:\/\/blog.hootsuite.com\/editing-tips-social-media-managers\/\">take another look at your social copy<\/a> to ensure that there are no spelling and grammatical errors, or worse, offensive slurs\/innuendos\/opinions.<\/p>\n<p>If you have a big team, there should be an <a href=\"https:\/\/blog.hootsuite.com\/social-media-approval-workflow\/\">internal multi-stage approval system in place<\/a> to prevent mistakes like these.<\/p>\n<p>Apart from your copy, also cross-check your visuals. Use an Instagram scheduler to edit your images in the same dashboard you\u2019re publishing them from. Optimizing your images before posting will save you a ton of time and ensures that everything looks great.<\/p>\n<p>Hootsuite\u2019s image editor can help you do this. With this tool, you can <a href=\"https:\/\/www.google.com\/amp\/s\/adespresso.com\/blog\/social-media-image-sizes\/amp\/\">crop your image to the right size<\/a> for any social media channel. There\u2019s an extensive filter library that you can use to edit your visuals.<\/p>\n<p>Here\u2019s a video that shows you a preview of the tool.<\/p>\n<p><iframe title=\"How to Use the Hootsuite Photo Editor (OLD)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/86xJQGgubkE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><a id=\"post-76190-_9e10fuewteda\"><\/a>5. Analyze and adjust<\/h3>\n<p>Now that you know how to schedule Instagram posts, take a step back and look at the big picture.<\/p>\n<p>Is your Instagram content relevant to your audience? Are your followers liking, sharing, and commenting on your posts? What\u2019s not working for you?<\/p>\n<p>Get an Instagram analytics tool and start collecting this data.<\/p>\n<p>Save time by using Hootsuite to schedule your Instagram posts, engage with your auldience, and measure performance all from a single dashboard.<\/p>\n<p><strong><a href=\"https:\/\/hootsuite.com\/plans\">Try Hootsuite for free today<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need to learn how to schedule Instagram posts for business accounts or personal accounts? This article shows you exactly how to do all of that, quickly and easily. From creating the perfect images, editing high-resolution videos, writing compelling captions, finding the right hashtags, and publishing the posts, it takes a lot of time and effort<a class=\"more-link\" href=\"https:\/\/adespresso.com\/blog\/schedule-instagram-posts\/\"> Read More <\/a><\/p>\n","protected":false},"author":72,"featured_media":75936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,93],"tags":[],"level":[],"platform":[11],"target-user":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Schedule Instagram Posts: 3 Methods [2022 GUIDE]<\/title>\n<meta name=\"description\" content=\"Learn how to schedule Instagram posts in advance (for personal and Business accounts), and free up more time to focus on the strategic and creative aspects of your job.\" \/>\n<meta name=\"robots\" content=\"index, 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