{"version":"1.0","provider_name":"AdEspresso","provider_url":"https:\/\/adespresso.com","author_name":"AdEspresso Ads Specialists","author_url":"https:\/\/adespresso.com\/blog\/author\/flavia-caroppohootsuite-com\/","title":"What's the Best CTA For Your Facebook Ads? (a $1,000 Experiment)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"PF1CmiuPWc\"><a href=\"https:\/\/adespresso.com\/blog\/best-cta-facebook-ads\/\">What&#8217;s the Best CTA For Your Facebook Ads? (a $1,000 Experiment)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/adespresso.com\/blog\/best-cta-facebook-ads\/embed\/#?secret=PF1CmiuPWc\" width=\"600\" height=\"338\" title=\"&#8220;What&#8217;s the Best CTA For Your Facebook Ads? (a $1,000 Experiment)&#8221; &#8212; AdEspresso\" data-secret=\"PF1CmiuPWc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/adespresso.com\/wp-content\/uploads\/2018\/10\/university-experiment-E-14.png","thumbnail_width":1200,"thumbnail_height":628,"description":"It doesn\u2019t matter if you prioritize testing images or text first, but once you have them dialed in,\u00a0test the CTA button of your Facebook ads too. That one extra round of testing could save you hundreds or even thousands of dollars a year. Our $1,000 experiment to find the best CTA proved it!"}